Sat.Nov 25, 2017 - Fri.Dec 01, 2017

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How To Find China Wholesale Suppliers And Import Direct From Chinese Factories

My Wife Quit Her Job

When it comes to finding products to sell online, your profit margins are amplified by how low you can drive your sourcing costs down. For example, the typical retail markup for an online store is 4X. As a result, for every dollar it costs you to source an item, you need to charge 4 dollars! On the flip side if you can shave a dollar off your costs, then you can potentially mark down your prices by 4 dollars or pocket the extra profit!

Retail 236
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7 Trials and Tribulations Of Email Outreach

Kissmetrics

It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.

Article 218
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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what should you be thinking about as you move into 2018?

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Relieving Stress For Shoppers With Food Allergies And Restrictions

RTP blog

By Paul Milner, Displaydata Many of today’s shoppers are extremely conscientious of the food they eat, now more than ever. This is especially true for the 15 million Americans and 17 million Europeans. living with food allergies, and the millions of other shoppers who have implemented dietary changes to alleviate non-allergy health issues or to simply eat healthier and cleaner.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Which keywords will improve your product findability this holiday?

Salsify

It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment.

Drop Ship 153
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Will E-Commerce Benefit from Machine Learning or Face a New Threat?

Kissmetrics

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age or gender and realizes that you’re a huge fan of cartoon dogs and emojis, but only the ones that have the same hair as you.

eCommerce 198

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4 Keys To Creating A Stellar Mobile Shopping Experience

RTP blog

By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% of revenue and 54.3% of e-Commerce visits on Black Friday , and on Cyber Monday, mobile revenue broke $2 billion , according to Adobe Digital Insights. Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce.

Mobile 150
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188: How To Run A 7 Figure Ecommerce Business As A Digital Nomad With Greg Mercer

My Wife Quit Her Job

Today I’m happy to have Greg Mercer back on the show for the second time. If you’ve never heard of Greg, he’s the founder and owner of JungleScout. In addition, Greg makes a killing selling on Amazon. Last time I interviewed him, he was doing 400K per month. Who knows how much he makes now? Anyway, I’ve known the guy for quite a while now and he’s spoken at my conference, Sellers Summit, multiple times.

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Hacking AMP for Site Speed: How To Get A Perfect PageSpeed Score Across All Devices

Inflow Insights

Google released Accelerated Mobile Pages ( AMP ) to speed up websites, and it did it just in the nick of time. Yet… Most site owners don’t understand it. And… Most developers are afraid of it. Despite AMP’s HUGE potential to increase eCommerce sales, most people are staying away. Let’s get this out of the way: I’m not going to talk to you about AMP the way you have read in other articles. .

Mobile 147
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Ecommerce Trend: Furniture Retail Growth Opportunities

Blue Acorn

The following is part of a Blue Acorn s eries devoted to the furniture industry. Download the full “2017 Furniture Ecommerce Report” here. The most notable favorable demographic trend is that millennials are now the largest segment of the U.S. consumer population and are expected to become a more dominant buyer of furniture. In terms of behavioral trends, with furniture purchases being research-intensive “considered” purchases, 80% of shoppers research furniture online before they purchase, with

eCommerce 117
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

RTP blog

Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by Harris Poll on behalf of SunTrust Banks. At a time when many young shoppers seek out experiences over physical gifts, it’s likely that retailers will need to rethink their holiday strategies as these generations gain more buying power.

Gifts 150
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Why mobile popups are still part of the game

Klaviyo

2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid.

Mobile 121
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Imposter Syndrome: Am I Actually Successful or Just a Fraud?

A Better Lemonade Stand

Do you feel like an imposter? Do you feel like you haven't earned your achievements or success? Do you feel unworthy? You may have imposter syndrome. The post Imposter Syndrome: Am I Actually Successful or Just a Fraud? appeared first on A Better Lemonade Stand.

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The price of waiting

Steve Dennis

It’s typically not difficult to calculate the cost of starting something, of moving ahead, of taking the plunge. Perhaps it’s a new IT project or a marketing test. Possibly it’s a decision to try a pilot concept or invest in a promising technology. Or maybe we’re considering taking the next big step in a hopeful personal relationship.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Are You Ready for DIY Retail?

RTP blog

By Samuel Mueller, Scandit The ongoing DIY (Do-it-Yourself) craze is usually associated with home repairs or arts and crafts, but the DIY mentality is also expanding to retail. Consumers are comfortable with using their smartphones for pretty much everything, so it only makes sense that they would expect to be able to use them in a brick-and-mortar retail environment to manage every aspect of a purchase.

Retail 150
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How (and Why) to Balance Work and Life While Growing Your Ecommerce Business

SellBrite

If you’re like most ecommerce entrepreneurs, you’ve had a busy last few weeks of work. The holiday shopping season is in full swing, Cyber Monday came and went, and you only have a few more weeks to keep pushing sales through until the end of the year. For many, it’s an extremely profitable time of year, but also a time of year that puts a lot of added stress and strain on your working relationships, personal relationships, and well-being.

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Record-Breaking Online Black Friday and Cyber Monday Results Point to a New Future for Holiday Shopping

Sailthru

As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. While this is big news, other online sales stats reveal that sales for the entire month of November have grown as well. (Image Source: Curbed ).

Mobile 95
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With Cyber Monday behind us, the real holiday shopping season begins

Steve Dennis

As I wrote last week, the noise around Black Friday and Cyber Monday is mostly a bunch of hype. Both days represent a relatively small percentage of total holiday sales, and are even less important when you consider their contributions to profits given the amount of discounting that occurs. Moreover, there is little evidence that a “good” Black Friday and/or Cyber Monday has anything to do with whether a particular retailer will have a successful quarter or not.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New case study: Why Eventige Media Group sees Klaviyo as a growth partner

Klaviyo

Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. Here’s a little-known fact: Klaviyo partners with nearly 700 agencies, consultants, and affiliates to bring the power of Klaviyo to more retailers. Some of these agencies focus on email marketing, others solely run paid acquisition campaigns, and a portion just handle web design.

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Pricing According to Buying Cycle for a Diverse Assortment

Wiser

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle .

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Doing well by doing good: Year-round lessons from #GivingTuesday

Kibo

Amidst the Black Friday / Cyber Monday / “Cyber-week” frenzy, it’s easy for […]. The post Doing well by doing good: Year-round lessons from #GivingTuesday appeared first on The Omni Channel.

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Netsuite or TradeGecko? A few lessons from David and Goliath

TradeGecko

Have you ever heard the story of David and Goliath? If not, the gist of the story goes something like this.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Top 5 Websites to Find Graphic Designers for Your T-Shirt Business

Bootstrapping Ecommerce

To help you find graphic designers for your t-shirt business we've compiled a list of the 5 best places to look at different price points. The post Top 5 Websites to Find Graphic Designers for Your T-Shirt Business appeared first on Bootstrapping Ecommerce.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. .

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Increase Ecommerce Sales and Conversion Rates with Google Customer Reviews

ecomdash

Learn how to increase sales with Google Customer Reviews, a program to help online stores gather feedback from actual customers. Read more. The post Increase Ecommerce Sales and Conversion Rates with Google Customer Reviews appeared first on ecomdash.

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6 E-commerce Merchant Account Questions to Ask, Right Now

FastSpring

You’ve just created a great app, independent game, or digital download. Or maybe you’re launching a new SaaS service and you can’t wait for your first wave of clients. Congratulations! Now comes the hard part—choosing your e-commerce merchant solution.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Feature Geek: A Chrome Extension for Content Quality Control

Salsify

As a technology company, we’re constantly looking for new problems to solve, and simpler ways to solve old problems. And we tend to geek out about some of our specific features that solve our customers’ problems in cool, new ways. We built our new Salsify Task Creation Extension for the person at your company who’s good at finding problems with your brand content.

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Watch how TradeGecko supports Incausa with their mission to empower indigenous communities

TradeGecko

Incausa is a social enterprise that uses the profit from their retail & wholesale stores to empower indigenous communities. They use TradeGecko to manage their daily operations and TradeGecko Payments to regulate cashflow. Manage your cashflow and get paid 3x faster with TradeGecko Payments! Click here to start your FREE trial now.

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Co-opetition in Retail: New Era for Omni-channel?

OrderDynamics

Co-opetition in Retail: New Era for Omni-channel? Co-opetition in retail is when two competitors come together to co-operate on a project, or area of work. A common everyday example of this is a shopping mall. Here, many retailers come together in close contact to sell their goods. Seemingly, you would think that it is better for each retailer to be in isolated locations, far from any similar competitor.

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Pinpointing the Best Revenue Models for Digital Products

FastSpring

The number of new SaaS startups has exploded - but there’s a big difference between starting a digital business and being successful with it, long term. A major factor is your revenue model. Choosing the wrong one limits your profitability. Here’s a look at four ways your digital product can generate serious revenue. Does one of these options have the potential to reshape your business strategy?

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib