Sat.May 25, 2019 - Fri.May 31, 2019

8 Advanced Instagram Growth Hacks for Marketers

A Better Lemonade Stand

Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store. The post 8 Advanced Instagram Growth Hacks for Marketers appeared first on A Better Lemonade Stand. Branding & Design Getting Traffic

Etsy: Bohemian Marketplace Perfect for Makers


It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche.

Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Creating a Conversion-Centered Product Detail Page


This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

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Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan


Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by… Ecommerce Marketing

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

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The Science Behind Time to Next Purchase


For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer.

4 Trends Shaping The Payments Landscape In 2019

Retail TouchPoints

By Ro Bhatia, LimeLight The payments industry is transforming. Open technology and regulations mean consumers have more options for payments and banking. Upstarts are taking advantage and established players are spending to catch up.

A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce


These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice… Ecommerce Technology

How to take your customer value to a massive new level

Forrester eCommerce

As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations.

25 Tips to Run a Product Prelaunch Marketing Campaign


Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius. Press

As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese equivalents of Western marketing approaches no longer works.

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues


As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

WooCommerce Pricing – Is It Really Free And How Much Does It Cost

My Wife Quit Her Job

According to market research, WooCommerce has the largest market share of any shopping cart in the world. And it’s popular for 3 main reasons. One, WooCommerce is built on top of the most popular website builder in the world, WordPress. Two, it has a huge developer community with lots of 3rd party support. And most importantly, it’s “free” to use. But is it really free?

Influencer marketing and its role in personalization and commerce


I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely.

The Chief Growth Officer: Proxy or Prophet?

Forrester eCommerce

In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO.

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How to Perform a Thorough SEO Audit in Less Than 3 Minutes


They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and rank well.

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Kohl’s, JC Penney and the relentless collapse of retail’s boring middle

Steve Dennis

Kohl’s and JC Penney both reported sales and earnings this past week. And while there is always plenty of discussion about how they did relative to Wall Street’s expectations, that’s all rather beside the point.

The rise of visual search


It’s hard to imagine the internet without being able to search for images, but it really wasn’t that long ago when all search results were just plain text.

PSD2 Security Requirements Are Restricting Fintech Innovation

Forrester eCommerce

I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser.

WooCommerce Dropshipping Guide for 2019: All the Ins and Outs

Ecommerce Platforms

The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store.

Too much choice and a lack of advice when shopping online is causing high-intent shoppers to abandon purchases, new research reveals

Retail Technology Review

Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns. Internet Retailing Critical Issues

5 ways to leverage web design for a positive ecommerce experience


To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales.

Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

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Klarna Reviews: A Checkout Payment Tool

Ecommerce Platforms

If we are to hunt for the most elite ecommerce payment solution in the market, we ought to scrutinize a couple of attributes. Admittedly, any customer is always on the run for a secure checkout payment tool. The entire experience needs to be one which is not only swift but nearly perfect.

Discordant notes

Steve Dennis

Earlier this week, after my youngest daughter’s college graduation, I had to fly back from Portland. Upon arriving at PDX, as an Executive Platinum member, I was able to check-in quickly and I practically glided through security. When I got to the gate I learned that I had scored a first class upgrade (#winning). Once I was on board, our assigned flight attendant turned out to be super attentive and extremely friendly.

The time for B2B mobile apps is now [infographic]


Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices.

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Your Employees Want More (And Better) Training

Forrester eCommerce

Close The Skills Transfer Gap To Enable Purpose Workers The employees that you want working for you want to grow. Engaged employees spend more time than their colleagues trying to improve their work performance through learning and deliberate development.

The Best Mailchimp Alternatives: Top Solutions Reviewed for 2019

Ecommerce Platforms

Are you looking for some Mailchimp alternatives? You're in the right place. Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week.

How to Start an Ecommerce Affiliate Program to Increase Sales


As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads.