Sat.May 25, 2019 - Fri.May 31, 2019

8 Advanced Instagram Growth Hacks for Marketers

A Better Lemonade Stand

Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store. The post 8 Advanced Instagram Growth Hacks for Marketers appeared first on A Better Lemonade Stand. Branding & Design Getting Traffic

Etsy: Bohemian Marketplace Perfect for Makers


It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche.

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Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Creating a Conversion-Centered Product Detail Page


This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

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As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

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257: The Right Way To Outsource Your Business With Nathan Hirsch

My Wife Quit Her Job

Today, I’m really happy to have Nathan Hirsch on the show. Nathan is the founder and CEO of FreeeUp, a platform that connects businesses to freelancers and virtual assistants that specialize in ecommerce and digital marketing.

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A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce


These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice… Ecommerce Technology

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

The Science Behind Time to Next Purchase


For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer.

How to take your customer value to a massive new level

Forrester eCommerce

As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations.

4 Trends Shaping The Payments Landscape In 2019

Retail TouchPoints

By Ro Bhatia, LimeLight The payments industry is transforming. Open technology and regulations mean consumers have more options for payments and banking. Upstarts are taking advantage and established players are spending to catch up.

WooCommerce Dropshipping Guide for 2019: All the Ins and Outs

Ecommerce Platforms

The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

25 Tips to Run a Product Prelaunch Marketing Campaign


Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius. Press

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese equivalents of Western marketing approaches no longer works.

How to Perform a Thorough SEO Audit in Less Than 3 Minutes


They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and rank well.

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WooCommerce Pricing – Is It Really Free And How Much Does It Cost

My Wife Quit Her Job

According to market research, WooCommerce has the largest market share of any shopping cart in the world. And it’s popular for 3 main reasons. One, WooCommerce is built on top of the most popular website builder in the world, WordPress. Two, it has a huge developer community with lots of 3rd party support. And most importantly, it’s “free” to use. But is it really free?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues


As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

PSD2 Security Requirements Are Restricting Fintech Innovation

Forrester eCommerce

I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser.

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)


Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy?

Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier.

Klarna Reviews: A Checkout Payment Tool

Ecommerce Platforms

If we are to hunt for the most elite ecommerce payment solution in the market, we ought to scrutinize a couple of attributes. Admittedly, any customer is always on the run for a secure checkout payment tool. The entire experience needs to be one which is not only swift but nearly perfect.

Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

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30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses


There is a paradox in the online business ecosystem. Although most online resources write about how people hate popups, they still use popups themselves. Why so?

How to Start an Ecommerce Affiliate Program to Increase Sales


As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads.

The Best Mailchimp Alternatives: Top Solutions Reviewed for 2019

Ecommerce Platforms

Are you looking for some Mailchimp alternatives? You're in the right place. Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week.

Your Employees Want More (And Better) Training

Forrester eCommerce

Close The Skills Transfer Gap To Enable Purpose Workers The employees that you want working for you want to grow. Engaged employees spend more time than their colleagues trying to improve their work performance through learning and deliberate development.

How to Apply Omnichannel Marketing at Each Step of the Customer Journey

Bootstrapping Ecommerce

Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase. The post How to Apply Omnichannel Marketing at Each Step of the Customer Journey appeared first on Bootstrapping Ecommerce. Conversion Optimization

Brad Geddes: Machine Learning Will Not Replace Your Job!


We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. Brad doesn’t refer to himself as an expert or guru, but trains marketers and lets the results speak for themselves.

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Summer is Around the Corner


Start your summer email campaigns with a nice cold refreshing email hygiene! Summer is almost here! Email marketers pull out your sunglasses, shorts, swimsuits, and coolers. Don’t forget the most. The post Summer is Around the Corner appeared first on Webbula.