Sat.May 25, 2019 - Fri.May 31, 2019

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8 Advanced Instagram Growth Hacks for Marketers

A Better Lemonade Stand

Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store. The post 8 Advanced Instagram Growth Hacks for Marketers appeared first on A Better Lemonade Stand.

Marketing 100
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Etsy: Bohemian Marketplace Perfect for Makers

TradeGecko

It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche. There’s no better example of going niche than Etsy , an eCommerce site focused on handmade goods, vintage items and supplies, as well as unique factory-manufactured items.

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Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

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Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Creating a Conversion-Centered Product Detail Page

Optimizely

This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake. You may have all the elements of a great ecommerce site: A beautifully designed homepage.

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Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

Online shopping has steadily grown over the past few years and is expected to reach 17.

More Trending

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The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […].

Mobile 317
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The Science Behind Time to Next Purchase

Optimizely

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Unfortunately, many businesses still rely on basic information to target their marketing messages, such as gender, location, age, and income bracket.

Article 170
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A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce

BigCommerce

These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice…

eCommerce 303
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WooCommerce Dropshipping Guide for 2019: All the Ins and Outs

Ecommerce Platforms

The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store. If you're unfamiliar, we'll explain how WooCommerce (read our WooCommerce review ) works and how to link it to some of the most popular dropshipping plugins on the market.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to take your customer value to a massive new level

Forrester eCommerce

As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations. Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their innovation […].

Customer 303
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Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Optimizely

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.

Marketing 150
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Influencer marketing and its role in personalization and commerce

GetElastic

I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray?

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257: The Right Way To Outsource Your Business With Nathan Hirsch

My Wife Quit Her Job

Today, I’m really happy to have Nathan Hirsch on the show. Nathan is the founder and CEO of FreeeUp, a platform that connects businesses to freelancers and virtual assistants that specialize in ecommerce and digital marketing. In his prior life, he bootstrapped 2 multi-million dollar businesses and at one point he was managing over a half a million products selling on Amazon with over 1000 suppliers.

Books 129
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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PSD2 Security Requirements Are Restricting Fintech Innovation

Forrester eCommerce

I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser. Banks and financial institutions are currently hard at work building APIs and testing their Strong Customer Authentication (SCA) solutions. Banks need to comply with […].

Banking 291
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What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?

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25 Tips to Run a Product Prelaunch Marketing Campaign

Optimizely

Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius.

Marketing 150
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5 ways to leverage web design for a positive ecommerce experience

GetElastic

To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales. This is why it is essential to leverage design properly to boost your ecommerce business.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Profiling Fintech: Q&A With Dennis Khoo, Regional Head At TMRW Digital Group, UOB

Forrester eCommerce

Over the past years, a tidal wave of new digital banks has launched across the globe. These days, they come in many shapes, colors, and sizes. The common denominator: These new entrants relentlessly compete to win customers with better digital customer experiences than what traditional banks currently offer, embracing mobile to deliver more personalized customer […].

Banking 288
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30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses

Omnisend

There is a paradox in the online business ecosystem. Although most online resources write about how people hate popups, they still use popups themselves. Why so? Popups remain one of the most effective ways to collect new subscribers and a bunch of other benefits that will be discussed in this article. The only thing that’s Read more The post 30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses appeared first on Ecommerce Marketing Automation | Omnisend.

Article 153
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The Best Mailchimp Alternatives: Top Solutions Reviewed for 2019

Ecommerce Platforms

Are you looking for some Mailchimp alternatives? You're in the right place. Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week. However, just because Mailchimp is right for them – doesn't mean it will work for you.

Marketing 126
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Discordant notes

Steve Dennis

Earlier this week, after my youngest daughter’s college graduation, I had to fly back from Portland. Upon arriving at PDX, as an Executive Platinum member, I was able to check-in quickly and I practically glided through security. When I got to the gate I learned that I had scored a first class upgrade (#winning). Once I was on board, our assigned flight attendant turned out to be super attentive and extremely friendly.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketing 284
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How to Apply Omnichannel Marketing at Each Step of the Customer Journey

Bootstrapping Ecommerce

Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase. The post How to Apply Omnichannel Marketing at Each Step of the Customer Journey appeared first on Bootstrapping Ecommerce.

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The time for B2B mobile apps is now [infographic]

GetElastic

Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile is already influencing 39% of transactions and driving 42% of revenue for B2B companies tracked by the Boston Consulting Group. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog.

B2B 118
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Too much choice and a lack of advice when shopping online is causing high-intent shoppers to abandon purchases, new research reveals

Retail Technology Review

Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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The Chief Growth Officer: Proxy or Prophet?

Forrester eCommerce

In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO. Now in 2019, with Unilever CMO Keith […].

Other 284
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Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. Brad doesn’t refer to himself as an expert or guru, but trains marketers and lets the results speak for themselves. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.… The post Brad Geddes: Machine Learning Will Not Replace Your Job!

PPC 113
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Summer is Around the Corner

Webbula

Start your summer email campaigns with a nice cold refreshing email hygiene! Summer is almost here! Email marketers pull out your sunglasses, shorts, swimsuits, and coolers. Don’t forget the most. The post Summer is Around the Corner appeared first on Webbula.

Marketing 113
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Stock replenishment definition

TradeGecko

Stock replenishment is one of the most important considerations when it comes to inventory management, as it helps ensure the right stock is on the shelves at the right time, while keeping inventory holding costs low and customers happy.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.