Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year.

Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Zaius

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment.

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The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know

BigCommerce

All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies

Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Forrester eCommerce

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation.

3 Life Lessons On Perseverance, Business Success And Asian Parenting

My Wife Quit Her Job

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.

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The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

More Trending

The Fight For Cybersecurity Brand Dominance Intensifies

Forrester eCommerce

Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition.

Mobile 288

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

5 Site Changes That Can Actually Impact Your Sales

Retail TouchPoints

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase.

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eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing.

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers… Holiday Ideas & Strategies

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Zaius

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.

Did Nike just unlock the code for the future of retail?

GetElastic

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store.

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A Tantalizing Sequel to Web CMS is Coming Soon

Forrester eCommerce

After months of research, I am excited to publish our evaluation of the Web CMS market (Forecast, NowTech, and Wave). Thank you to all the folks who worked so hard to make this happen!

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Video marketing

Zmags

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

10 Must Read Shopify Tips & Resources. (Mainly) For Beginners.

Ecommerce Platforms

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before.

What’s the ROI of SEO for eCommerce Websites?

Inflow Insights

It is easier than you think to estimate the ROI of SEO improvements for eCommerce websites. In this article, we’re going to show you how we do it. We Recently Improved Our Method. We recently improved the way we calculate the expected ROI of new SEO improvements for our eCommerce clients.

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Reflection On Web Summit 2018

Forrester eCommerce

Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology.

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Kissmetrics

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

SellBrite

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera?

How to Create an Affiliate Ecommerce Business Like Canopy

Ecommerce Platforms

There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more.

Your People Problem With Emerging Technology And Innovation

Forrester eCommerce

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the why is easy to understand; exponential changes like Moore’s Law in the past and Metacalfe’s Law today are accelerating the pace of business.

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl. Critical Issues Internet Retailing Retail Supply Chain

Mastering inventory management: The 3 pillars

TradeGecko

As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

Frooition

The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings.

AI Tech Shines A Path To Empathetic Triggers

Forrester eCommerce

I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clearly fits squarely there. But a more savvy marketer?

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5 Steps to Planning Out and Launching an Ecommerce Site

Retail Technology Review

The ecommerce industry is growing rapidly. Ecommerce sales are expected to top $4 trillion by 2020. This is because more people prefer to shop online from the comfort of their homes instead of going to the store. Critical Issues Internet Retailing

Do I really have to lose my “head” to replatform my commerce solution?

GetElastic

If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

11 Ways to Increase Sales with Content Marketing

Bootstrapping Ecommerce

By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product. The post 11 Ways to Increase Sales with Content Marketing appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization