Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year.

Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?


As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment.

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The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know


All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies

3 Life Lessons On Perseverance, Business Success And Asian Parenting

My Wife Quit Her Job

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.


The Fight For Cybersecurity Brand Dominance Intensifies

Forrester eCommerce

Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition.

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The Empowered Marketer: Branding the Cannabis Industry


Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?


There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers… Holiday Ideas & Strategies

More Trending

Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Forrester eCommerce

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation.

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff


If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.

Video marketing


You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

Retail TouchPoints

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR).

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A Tantalizing Sequel to Web CMS is Coming Soon

Forrester eCommerce

After months of research, I am excited to publish our evaluation of the Web CMS market (Forecast, NowTech, and Wave). Thank you to all the folks who worked so hard to make this happen!

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Did Nike just unlock the code for the future of retail?


Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store.

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5 Site Changes That Can Actually Impact Your Sales

Retail TouchPoints

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase.

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Reflection On Web Summit 2018

Forrester eCommerce

Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology.

10 Must Read Shopify Tips & Resources. (Mainly) For Beginners.

Ecommerce Platforms

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before.

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned


Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

My Problem with Amazon

Rishi Rawat

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: [link]. Article Not Good Thoughts

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing.

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl. Critical Issues Internet Retailing Retail Supply Chain

An In-Depth Guide to Volusion Pricing Plans

Ecommerce Platforms

Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the job.

3 Augmented Reality Uses for Online Retailers


Technology is changing the way we shop online. Ecommerce sellers who learn how to leverage all the IT tools at their disposal now will stay a step ahead of the competition in the future.

AI Tech Shines A Path To Empathetic Triggers

Forrester eCommerce

I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clearly fits squarely there. But a more savvy marketer?

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5 Steps to Planning Out and Launching an Ecommerce Site

Retail Technology Review

The ecommerce industry is growing rapidly. Ecommerce sales are expected to top $4 trillion by 2020. This is because more people prefer to shop online from the comfort of their homes instead of going to the store. Critical Issues Internet Retailing

How to Create an Affiliate Ecommerce Business Like Canopy

Ecommerce Platforms

There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more.

FastSpring Visits Innovative Cleantech Incubator


FastSpring finds inspiration in a cutting-edge incubator for cleantech startups — also known as the LACI. One of the things that truly sets FastSpring apart as a business is our values.

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Your People Problem With Emerging Technology And Innovation

Forrester eCommerce

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the why is easy to understand; exponential changes like Moore’s Law in the past and Metacalfe’s Law today are accelerating the pace of business.

Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing

Mastering inventory management: The 3 pillars


As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

The Art of Upselling


Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options.

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Data Protection Vendors Are Emerging From The Stone Age

Forrester eCommerce

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” ” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges. […


New solution to furnish Dreams with enhanced omnichannel capabilities

Retail Technology Review

Dreams, the specialist bed retailer, will revolutionise its omnichannel capabilities and digitally transform its store estate, thanks to the implementation of a new solution, delivered by commerce transformation specialists, Envoy Digital, part of the KPS Group. Internet Retailing

Pure-play e-commerce’s scaling woes continue

Steve Dennis

Just a couple of years ago the conventional wisdom was that e-commerce was going to wreak havoc with every aspect of physical retail. This “e-commerce will eat the world” hypothesis continues to drive the “retail apocalypse” nonsense. It has even caused some normally level-headed analysts (and some maybe not so much) to suggest that brick & mortar stores will cease to exist within 10 – 20 years. I’ll take the over on that bet.

Do I really have to lose my “head” to replatform my commerce solution?


If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

Rethink The In-House Agency Hype

Forrester eCommerce

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity.

Nosto and Function18 score ‘hole in one’ at Direct Commerce Innovator Awards

Retail Technology Review

The success of Nosto’s AI-powered personalisation solution for golf apparel retailer has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards. Exhibitions and Events Internet Retailing