RTP blog

NOVEMBER 16, 2018

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. To ensure that they are embarking on a successful season, it is important to understand how an irrelevant or mistimed message can impact and even jeopardize a customer’s loyalty. Below are the top marketing pet-peeves that can upset a customer, prevent a sale and hinder the opportunity for a long-term relationship.

Marketing 150

Marketing Customer Data Technology Gifts 150

Optimizely

NOVEMBER 15, 2018

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever.

eCommerce 186

eCommerce Mobile Merchant Services B2C 186

BigCommerce

NOVEMBER 12, 2018

All of us remember the experience of opening presents on Christmas day.

Presentation 318

Presentation eCommerce 318

Forrester eCommerce

NOVEMBER 12, 2018

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published Online Fashion Retail […].

Fashion 397

Fashion eCommerce Accessories Clothing 397

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

NOVEMBER 14, 2018

Facebook Ad targeting has come a long way since its infancy in 2007. Whether you’re trying to reach existing customers or follow users after they leave your site, Facebook has built the tech to make it happen. If you’re not sure where to start when it comes to targeting or are looking for a few pointers, we’ve outlined Facebook’s top 7 ad targeting options for you to try in 2019.

Events 258

Events Reference Customer eCommerce 258

Optimizely

NOVEMBER 14, 2018

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this new space is facing a unique branding challenge.

Marketing 323

Marketing B2C Social Media Arts 323

Forrester eCommerce

NOVEMBER 13, 2018

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […].

Marketing 397

Marketing Reference Customer Information 397

Groove

NOVEMBER 13, 2018

Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.

BigCommerce 247

BigCommerce SEO Mobile Recommendation 247

Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Kissmetrics

NOVEMBER 13, 2018

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.

B2C 260

B2C B2B Social Media Channel 260

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

NOVEMBER 15, 2018

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges.

382

382

Groove

NOVEMBER 12, 2018

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. It is much easier to start that conversation by providing topical information that is practical for current and future customers. Utilizing your blog effectively will help your business grow. Your writing shouldn’t be forced but it also needs to be active to show you are engaged.

Blog 247

Blog Information Demo Gifts 247

Optimizely

NOVEMBER 13, 2018

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed.

Marketing 231

Marketing eCommerce Definition Shopping Carts 231

My Wife Quit Her Job

NOVEMBER 11, 2018

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever. Did you have any fun as a kid?” Looking back, I’m proud to say that my parents did an awesome job raising my brother and I despite the perceptions from the outside.

233

233

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

NOVEMBER 16, 2018

Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition. Blackberry hasn’t shirked its mythological status as the case study […].

Mobile 378

Mobile Management Operations 378

Groove

NOVEMBER 15, 2018

HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency and team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organized their sales processes.

Books 218

Books Social Media BigCommerce Subscription 218

Ecommerce Platforms

NOVEMBER 16, 2018

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

Shopify 207

Shopify Shipping Costs Web Design Article 207

My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 227

Supplies Outdoor Social Media Accessories 227

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

NOVEMBER 12, 2018

Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out?only?a few isolated “proof of concept” experiments. Today, the RPA market is estimated to?reach $2.9 billion by 2021, and conversations are becoming more frequent.

Technology 372

Technology Marketing 372

RTP blog

NOVEMBER 12, 2018

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR). This emerging technology is becoming increasingly tied to how sports fans get the most out of the games they go and see, and the products they purchase there.

Games 150

Games Marketing Technology Books 150

Ecommerce Platforms

NOVEMBER 12, 2018

There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more. However, running an e-commerce store can have many drawbacks, including providing customer service, building trust with potential buyers, keeping track of orders and managing inventory.

eCommerce 152

eCommerce Channel Social Media Other 152

My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 156

Supplies Outdoor Social Media Accessories 156

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

NOVEMBER 14, 2018

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

Operations 360

Operations 360

RTP blog

NOVEMBER 12, 2018

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase. If the experience is fast, easy, direct and even enjoyable, they’ll likely complete the purchase, but if your UX is not seamless, consumers will go elsewhere. Here are five simple changes to improve conversion : 1.

Merchant Services 150

Merchant Services PayPal Payment Services eCommerce 150

GetElastic

NOVEMBER 16, 2018

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike’s Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical. And it looks like they’ve accomplished just that – aiming to make shopping in-store as convenient as shopping online.

Retail 152

Retail Payment Services Definition POS 152

Bootstrapping Ecommerce

NOVEMBER 13, 2018

By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product. The post 11 Ways to Increase Sales with Content Marketing appeared first on Bootstrapping Ecommerce.

Marketing 147

Marketing eCommerce Customer Conversion Optimization 147

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

NOVEMBER 15, 2018

The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […].

Information 354

Information Technology 354

Inflow Insights

NOVEMBER 13, 2018

It is easier than you think to estimate the ROI of SEO improvements for eCommerce websites. In this article, we’re going to show you how we do it. We Recently Improved Our Method. We recently improved the way we calculate the expected ROI of new SEO improvements for our eCommerce clients. In the past, when talking to a new client, we used our years of experience working with hundreds of eCommerce clients to give our best guess about the ROI they could expect in three to six months.

SEO 138

SEO eCommerce Improvements Article 138

GetElastic

NOVEMBER 15, 2018

If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

Payment Services 134

Payment Services Payments Channel Operations 134

TradeGecko

NOVEMBER 14, 2018

As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

Management 132

Management eCommerce Marketing Customer Experience eCommerce 132

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail