Sat.Dec 01, 2018 - Fri.Dec 07, 2018

The Retail Reinvention: Goodbye Apocalypse, Hello Opportunity

Retail TouchPoints

By Jamus Driscoll, Moltin We’ve all read the “retail apocalypse” headlines about the imminent end of in-store shopping, and it’s easy to accept the demise of brick-and-mortar retail at the hand of e-Commerce as a fait accompli.

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds.

Screw Automation

Rishi Rawat

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer is doing this doesn’t mean it can’t be done.

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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More Trending

How To Start A Business With No Money And No Ideas. Here’s Exactly What I’d Do

My Wife Quit Her Job

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

Other 212

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

Mobile 279

Year-End Review: Retail’s Missteps And Missed Opportunities In 2018

Retail TouchPoints

Before we put 2018 in the rear-view mirror, the RTP editors wanted to identify both the retail industry’s best and worst of the year. And because we like to leave things on a positive note, we’re starting with the gaffes, goof-ups and unforced errors that caught our eye.

Toys 195

What BFCM 2018 Taught Us About Ecommerce Customer Behavior

Zaius

Still trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year.

11-Time World Surf Champion’s Surfboard Brand Adopts Headless Commerce Into Global Strategy

BigCommerce

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast… Ecommerce Success Stories

Trends In Marketing Measurement You Need To Follow In 2019

Forrester eCommerce

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online.

REPORT: 2018 Is the Year BFCM Changed for Ecommerce Brands

Zaius

The post REPORT: 2018 Is the Year BFCM Changed for Ecommerce Brands appeared first on Zaius. Optimization Report

236: The Fastest Way To Make 5K/Month From Scratch With Greg Mercer, Mike Jackness And Scott Voelker

My Wife Quit Her Job

Today I’ve got my buddies Greg Mercer, Scott Voelker and Mike Jackness back on the show. If you listened to last week’s episode, we were all together in San Diego to film the 5 Minute Pitch and while we were together, we recorded a couple of podcasts.

Books 156

Mapping: The Power Hidden in Plain Sight

Forrester eCommerce

I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know there’s a US three-letter agency dedicated to maps?

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How Negative Feedback Can Improve Customer Retention

GetElastic

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation.

Oct8ne Review – Everything You Need to Know

Ecommerce Platforms

Lately, there has been a lot of buzz about conversational e-commerce. That it’s about to transform the entire face of online customer service. That we soon might be having virtual customer service robots taking over our message boxes. Well, I don’t know about you, but I’m open to this whole idea.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester eCommerce

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […]. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy

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The future of retail continues with Nike

GetElastic

We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc.

Everything You Need to Know About the BigCommerce WordPress Plugin

Ecommerce Platforms

If you're wondering what all the hype surrounding BigCommerce's new WordPress Plugin is, then you're in the right place. For those of you who aren't familiar with the premise of ‘headless commerce' then you might be a bit confused as to how this tool works.

Pop-up book shop conquers online competition using AI

Retail Technology Review

RichRelevance been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform. Internet Retailing

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Competition Heats Up In Banking Transformation Services

Forrester eCommerce

After a few quiet years, Thought Machine, the fintech behind a new core banking platform called Vault, is stealing the limelight, first with its announcement of a strategic partnership with Lloyds Banking Group, then with a similar partnership with the digital bank Atom.

Why Being the Loudest Makes You the Weakest

Kissmetrics

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off.

The Ultimate Shopware Review for 2019

Ecommerce Platforms

If you’re starting a business from scratch, looking to switch solutions, or even a brick-and-mortar business expanding into the online space, we can all agree on one thing. Choosing the right solution has a huge impact on widening customer reach and the profitability of your business.

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Seasonal sales at risk as UK’s biggest retailers neglect website load speeds for second year running

Retail Technology Review

The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. Internet Retailing

Hello Indian Brands. Your CX Report Is Here.

Forrester eCommerce

Dear Brand, It is that time of the year again. Like each year, we went out and asked *your* customers what they think about the experiences they had with you, and the results are in. Forrester’s Customer Experience IndexTM 2018 India Benchmark report is out!

No Site Is Perfect. Can We Improve Conversions on Any Site in the World?

Rishi Rawat

Hi there! My name is Preston and I work with Rishi at Frictionless Commerce as a conversion optimization specialist. I’ll be contributing a bit to Better Retail, so I just wanted to say it’s great to talk with you all and share some of what I’ve learned and worked on with Rishi.

Why Large File Sharing Is Essential for Ecommerce Efficiency

Ecommerce Platforms

For an ecommerce website, image files, videos, and product specs are commonplace. However, most of the time, you start the file creation process with extremely large files. We're talking bulky images from Photoshop, graphics that get degraded when sent through email, and product videos that can't even be sent or stored in many programs. Since sending and transferring large files is big part of running an ecommerce store, it makes sense to find tools to make this process more efficient.

How To Find An Ecommerce Niche You Can Dominate

eCommerce CEO

The first step to ecommerce business success is finding a profitable niche. Look around you. Every successful ecommerce business owner started in a niche. You may want to blow in and make it all big like Amazon but guess what. Even Amazon started in a niche.

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