Sat.Dec 01, 2018 - Fri.Dec 07, 2018

The Retail Reinvention: Goodbye Apocalypse, Hello Opportunity

Retail TouchPoints

By Jamus Driscoll, Moltin We’ve all read the “retail apocalypse” headlines about the imminent end of in-store shopping, and it’s easy to accept the demise of brick-and-mortar retail at the hand of e-Commerce as a fait accompli.

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds.

Screw Automation

Rishi Rawat

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer is doing this doesn’t mean it can’t be done.

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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What BFCM 2018 Taught Us About Ecommerce Customer Behavior

Zaius

Still trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year.

More Trending

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

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11-Time World Surf Champion’s Surfboard Brand Adopts Headless Commerce Into Global Strategy

BigCommerce

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast… Ecommerce Success Stories

The Very Best Black Friday and Cyber Monday Emails of 2018

Zaius

There’s a new acronym in town: BFCM. While before we talked about Black Friday and Cyber Monday separately, in 2018 the two officially merged into one giant shopping weekend. And this year’s stats are in. BFCM yet again smashed sales records, according to Adobe. Black Friday 2018 saw sales grow 23.6%

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Year-End Review: Retail’s Missteps And Missed Opportunities In 2018

Retail TouchPoints

Before we put 2018 in the rear-view mirror, the RTP editors wanted to identify both the retail industry’s best and worst of the year. And because we like to leave things on a positive note, we’re starting with the gaffes, goof-ups and unforced errors that caught our eye.

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Trends In Marketing Measurement You Need To Follow In 2019

Forrester eCommerce

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

236: The Fastest Way To Make 5K/Month From Scratch With Greg Mercer, Mike Jackness And Scott Voelker

My Wife Quit Her Job

Today I’ve got my buddies Greg Mercer, Scott Voelker and Mike Jackness back on the show. If you listened to last week’s episode, we were all together in San Diego to film the 5 Minute Pitch and while we were together, we recorded a couple of podcasts.

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REPORT: 2018 Is the Year BFCM Changed for Ecommerce Brands

Zaius

The post REPORT: 2018 Is the Year BFCM Changed for Ecommerce Brands appeared first on Zaius. Optimization Report

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online.

Competition Heats Up In Banking Transformation Services

Forrester eCommerce

After a few quiet years, Thought Machine, the fintech behind a new core banking platform called Vault, is stealing the limelight, first with its announcement of a strategic partnership with Lloyds Banking Group, then with a similar partnership with the digital bank Atom.

How Negative Feedback Can Improve Customer Retention

GetElastic

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation.

No Site Is Perfect. Can We Improve Conversions on Any Site in the World?

Rishi Rawat

Hi there! My name is Preston and I work with Rishi at Frictionless Commerce as a conversion optimization specialist. I’ll be contributing a bit to Better Retail, so I just wanted to say it’s great to talk with you all and share some of what I’ve learned and worked on with Rishi.

Why Being the Loudest Makes You the Weakest

Kissmetrics

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts. You know… one of those images like the one above. And if you are wondering, that isn’t my car.

Hello Indian Brands. Your CX Report Is Here.

Forrester eCommerce

Dear Brand, It is that time of the year again. Like each year, we went out and asked *your* customers what they think about the experiences they had with you, and the results are in. Forrester’s Customer Experience IndexTM 2018 India Benchmark report is out!

The future of retail continues with Nike

GetElastic

We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc.

Clever Banner Ad

Rishi Rawat

If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite

Everything You Need to Know About the BigCommerce WordPress Plugin

Ecommerce Platforms

If you're wondering what all the hype surrounding BigCommerce's new WordPress Plugin is, then you're in the right place. For those of you who aren't familiar with the premise of ‘headless commerce' then you might be a bit confused as to how this tool works.

“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester eCommerce

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […]. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy

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Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

Driving eCommerce Revenue, Part 1: Focus on User Experience

Scalefast

Brands have so much more access to their customers today than they’ve ever had before. This is the promise of direct-to-consumer business models. By cutting out an intermediate retailer, brands get to shape their customers’ shopping experiences for themselves.

Oct8ne Review – Everything You Need to Know

Ecommerce Platforms

Lately, there has been a lot of buzz about conversational e-commerce. That it’s about to transform the entire face of online customer service. That we soon might be having virtual customer service robots taking over our message boxes. Well, I don’t know about you, but I’m open to this whole idea.

Mapping: The Power Hidden in Plain Sight

Forrester eCommerce

I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know there’s a US three-letter agency dedicated to maps?

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Pop-up book shop conquers online competition using AI

Retail Technology Review

RichRelevance been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform. Internet Retailing

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google.

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Why Large File Sharing Is Essential for Ecommerce Efficiency

Ecommerce Platforms

For an ecommerce website, image files, videos, and product specs are commonplace. However, most of the time, you start the file creation process with extremely large files. We're talking bulky images from Photoshop, graphics that get degraded when sent through email, and product videos that can't even be sent or stored in many programs. Since sending and transferring large files is big part of running an ecommerce store, it makes sense to find tools to make this process more efficient.

DAM or Web CMS Part 2: Find Out Which DX Technology You Need For Workflow, Delivery

Forrester eCommerce

In the second part of our series we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven’t seen the first part of our analysis, make sure you check it out. Do you need more help?

Seasonal sales at risk as UK’s biggest retailers neglect website load speeds for second year running

Retail Technology Review

The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. Internet Retailing

Cyber Monday and the world’s easiest retail prediction

Steve Dennis

There are a lot of things that are hard to know about the future of retail. Predicting that Cyber Monday will set a record is not among them. One doesn’t need a team of analysts, the latest in machine learning algorithms, IBM Watson or a Ph.D in statistics to come to this conclusion. One just needs to acknowledge that e-commerce has been growing on average about 15% year over year for the last several years.

The Ultimate Shopware Review for 2019

Ecommerce Platforms

If you’re starting a business from scratch, looking to switch solutions, or even a brick-and-mortar business expanding into the online space, we can all agree on one thing. Choosing the right solution has a huge impact on widening customer reach and the profitability of your business.

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