Sat.Nov 30, 2019 - Fri.Dec 06, 2019

Here’s What Happened On The Biggest Online Shopping Day Of The Year

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. Retailers (and consumers) have been talking about all things holiday for months, but the “official” kick-off of the highly anticipated shopping season took place this past weekend. By many counts, it was a success.

Blog 156

The Ecommerce Guide for Marketing to Millennials: Stats, Tips, and Case Study


Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.… … Ecommerce Marketing

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Get Prepared: CCPA for eCommerce Marketers


Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible.

Leverage CRM Data To Boost Traffic And In-Store Revenue

Retail TouchPoints

By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How To Prove That Fixing Customer Experience Problems Cuts Costs

Forrester eCommerce

There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings. age of the customer

More Trending

Point Line Trend on… Best Customers


Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue.

Costco’s Minimal Communications Following Thanksgiving Site Outage: A Mistake Or A Strategy?

Retail TouchPoints

Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day , impacting an estimated 2.65 million customers who were trying to access the web site and creating sales losses that neared $11 million.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co.,

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

My Wife Quit Her Job

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation.

Books 156

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Mailjet Review: Everything You Need to Know

Ecommerce Platforms

Recently acquired by Mailgun, Mailjet is an email solution based in Europe. Founded in France back in 2010, they now have offices all over Europe and boast more than 130,000 active accounts.

Demo 104

Open Workforce Models Drive Retail Innovation

Retail TouchPoints

By Michael P. Morris, Topcoder Tech skills are critical to essential retail business functions, such as warehouse management and supply chain optimization. The role of software developer is now the third most common job in retail , as well as one of the fastest growing.

2020 Marketing Trends

Forrester eCommerce

In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam.

Mailchimp Alternatives – 4 Competitors That Are Cheaper & Better

My Wife Quit Her Job

Chances are, you are searching for Mailchimp alternatives for one of the following reasons. You had your Mailchimp account banned without any warning. You were a victim of Mailchimp’s recent price increase. You have exceeded Mailchimp’s free subscriber limit and realized that Mailchimp is expensive for what you get. I’m not going to lie. I’m not a huge fan of Mailchimp and I would never ever recommend their service to anyone.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Managed WordPress Hosting Vs Regular Shared WordPress Hosting Vs VPS WordPress Hosting

Ecommerce Platforms

Lately, there has been a lot of noise about managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting. Three completely different types of services you can purchase from the best WordPress hosting providers. Don’t get me wrong though. That’s not all there is to WordPress hosting.

Société Générale Wins Best Global Deployment Award Powered by GigaSpaces

Retail Technology Review

GigaSpaces, the provider of InsightEdge, the in-memory real-time analytics processing platform, has announced that Société Générale was honored at the 25th annual American Financial Technology Awards in New York as the winner of best global deployment powered by GigaSpaces in-memory computing platform. Critical Issues Internet Retailing Data Capture

Retailers: Make Your Website Accessible Or Leave Money On The Table

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series You want anyone to be able to buy from your retail website, right?

Blog 156

The One Thing Every Marketer Should Do


Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive.

Managed WordPress Hosting Vs Regular Shared WordPress Hosting Vs VPS WordPress Hosting

Ecommerce Platforms

Lately, there has been a lot of noise about managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting. Three completely different types of services you can purchase from the best WordPress hosting providers. Don’t get me wrong though. That’s not all there is to WordPress hosting.

Google/Looker Competition and Markets Authority enquiry

Retail Technology Review

Google/Looker Competition and Markets Authority enquiry: rival data CEO says Google deal `fair enough and makes perfect sense`. The decision by the Competition and Markets Authority to consider an investigation of the acquisition of Lookers by Google, was announced yesterday. Critical Issues Internet Retailing

A Roundup Of Key Machine-Learning Announcements From AWS re:Invent

Forrester eCommerce

For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.

The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon


The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.”.

Green Monday Marketing Ideas for eCommerce

eCommerce Training Academy

By now, you should be done with Black Friday Promotions as well as Cyber Monday , it’s time to plan for Green Monday. Yes, that’s a real day during the month of December and it’s an important day for online sales.

Record-breaking cyber monday sales: Capgemini comment

Retail Technology Review

Adobe Analytics said Cyber Monday online sales would hit a record-breaking $9.4 billion in the US, climbing 18.9% from 2018. Adobe also found that Black Friday was a record breaker in terms of sales. For the UK, it has been a similar story – with VoucherCodes predicting that the UK would spend £2.53bn on Black Friday, a 3.4% increase on 2018. Retail Supply Chain Internet Retailing

Uberflip Acquires SnapApp: What It Means To B2B Marketers

Forrester eCommerce

Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content.

B2B 156

How to Reduce Walmart Marketplace Returns and Cancellations


Nearly 93% of the products available on are part of Walmart Marketplace, which allows third-party sellers to sell items on the retail giant’s website and reach millions of customers worldwide.

Boosting Sales with a Tiered Coupon Strategy


Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “ Golden Opportunities: Increasing Conversions 5% With Tiered Incentives ”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers.

LivePerson debuts SocialConnect and EmailConnect to help brands manage all digital customer interactions in one place

Retail Technology Review

LivePerson, Inc. has launched SocialConnect and EmailConnect, bringing social media and email into the LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur – all in one place. Retail Supply Chain Internet Retailing

The Top Tech That Will Win The Wallets Of Insurance Companies In 2020

Forrester eCommerce

Digital is now the essence of how customers engage and how carriers and agents operate. The result? Insurance digital and application teams are executing their digital roadmap and commercializing their new thinking faster than ever before.