Forrester eCommerce
DECEMBER 5, 2019
This blog post is part of Forrester’s Holiday 2019 retail series. Retailers (and consumers) have been talking about all things holiday for months, but the “official” kick-off of the highly anticipated shopping season took place this past weekend. By many counts, it was a success. The National Retail Federation (NRF) reported that a record breaking 189.6 […].
BigCommerce
DECEMBER 5, 2019
Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.
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Optimizely
DECEMBER 3, 2019
Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.
Kissmetrics
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
DECEMBER 1, 2019
There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings.
RTP blog
DECEMBER 6, 2019
By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers. It thus has given rise to some consumer dislike for emails and, inevitably has led email click-through and open rates and customer contact ability to plummet.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
DECEMBER 5, 2019
Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue. The challenge, though, is that your connection with far too many of these best customers is fading.
Forrester eCommerce
DECEMBER 4, 2019
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
RTP blog
DECEMBER 4, 2019
Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day , impacting an estimated 2.65 million customers who were trying to access the web site and creating sales losses that neared $11 million. ( Nordstrom Rack and H&M also experienced technical difficulties, but neither was of the duration of Costco’s.) Costco acknowledged on its home page that its site was “currently experiencing longer than normal response times" during the day and even extended its Thanksgiving
My Wife Quit Her Job
DECEMBER 2, 2019
Chances are, you are searching for Mailchimp alternatives for one of the following reasons. You had your Mailchimp account banned without any warning. You were a victim of Mailchimp’s recent price increase. You have exceeded Mailchimp’s free subscriber limit and realized that Mailchimp is expensive for what you get. I’m not going to lie.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
GetElastic
DECEMBER 5, 2019
How’d online shopping perform this past Cyber Week? We’ve compiled the stats from pre-Thanksgiving through Cyber Monday 2019. Highlights: Thanksgiving revenue rose 17% YOY in the US and 24% globally. 68% of consumers say they pay more attention to retail email during the holiday shopping season. Black Friday shoppers spent 14% more online and 6% less in store YOY. 78% of online retailers offered Free Shipping on Black Friday.
Forrester eCommerce
DECEMBER 4, 2019
This blog post is part of Forrester’s Holiday 2019 retail series You want anyone to be able to buy from your retail website, right? News flash: You’re missing out on entire segments of your target market because of how your website is designed and coded — unless you’re part of the few brands (just 2.2% […].
Ecommerce Platforms
DECEMBER 3, 2019
Recently acquired by Mailgun, Mailjet is an email solution based in Europe. Founded in France back in 2010, they now have offices all over Europe and boast more than 130,000 active accounts. Their goal is quite simple: to make email more collaborative for development and marketing teams, and to be more accessible for international companies. Put simply, Mailjet is used by businesses that rely on email marketing campaigns.
SellBrite
DECEMBER 4, 2019
Nearly 93% of the products available on Walmart.com are part of Walmart Marketplace, which allows third-party sellers to sell items on the retail giant’s website and reach millions of customers worldwide. Since it was established in 2009, Walmart Marketplace has been working to improve its customer experience and streamline its Walmart Marketplace return policy, and today, most orders purchased in the marketplace can be returned to Walmart stores.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
GetElastic
DECEMBER 2, 2019
The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.”. For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf of trademark owners.
Forrester eCommerce
DECEMBER 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to turn around […].
Wiser
DECEMBER 3, 2019
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer. Today, two core price distinctions revolve around list prices and net prices. Let’s explore the difference between these two so you can better optimize your pricing strategies moving forward.
Liveintent
DECEMBER 2, 2019
Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. Think about it. As consumers, email helps us stay up-to date with information from work, family, news outlets, and our favorite brands.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
DECEMBER 6, 2019
Facebook is one of the most influential social platforms when it comes to buying decision. Make it work for you with these 3 actionable ecommerce Facebook tips. . The post 3 Ways to Increase Your Business’s Facebook Presence appeared first on Ecomdash.
Forrester eCommerce
DECEMBER 6, 2019
In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam. It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […].
SheerID
DECEMBER 3, 2019
Data privacy concerns are weakening personalized marketing. Learn how identity marketing is helping brands revive their efforts and acquire consumer tribes.
Omniconvert
DECEMBER 3, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
UpSellIt
DECEMBER 4, 2019
Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “ Golden Opportunities: Increasing Conversions 5% With Tiered Incentives ”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers. That being said, settling on an optimized incentive often proves challenging.
Forrester eCommerce
DECEMBER 3, 2019
Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content. I’ve spent time showing why B2B marketers continue to miss the mark when it comes to […].
eCommerce Evolution
DECEMBER 4, 2019
Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur – Molly’s story is an inspiring one. And she flat knows her stuff! In this episode, we dig into some real gems. We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency.
eCommerce Training Academy
DECEMBER 5, 2019
By now, you should be done with Black Friday Promotions as well as Cyber Monday , it’s time to plan for Green Monday. Yes, that’s a real day during the month of December and it’s an important day for online sales. It was created by eBay in 2007 after it noticed a consistent spike in sales during the second Monday of December. Shoppers start getting worried about getting their orders on time for Christmas, so they just on this last opportunity on what it’s now called Gre
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
FastSpring
DECEMBER 6, 2019
As a growth partner, we share many of the same goals as our customers—we want to scale our business, drive more revenue, and achieve significant growth year after year. Over time, these goals require businesses of all sizes to reevaluate their brand and messaging. FastSpring is no different. Since our beginnings in 2005, our brand has evolved many times to accommodate our ever-growing capabilities and larger industry changes.
Forrester eCommerce
DECEMBER 3, 2019
Digital is now the essence of how customers engage and how carriers and agents operate. The result? Insurance digital and application teams are executing their digital roadmap and commercializing their new thinking faster than ever before. But which are emerging tech bets that will meet rising customer expectations, improve business efficiency, and, most importantly, get […].
ROI Revolution
DECEMBER 6, 2019
Published December 6, 2019. As the weather turns colder and the holidays quickly approach, consumers are constantly on the lookout for that special deal for all of the items on their list. The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5 ), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday.
Salsify
DECEMBER 5, 2019
Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers. They are optimized for scale in these channels, rather than diversification and dispersion throughout multiple opportunities for consumers to buy. And, as a result, they’re struggling to keep up with the growing market online. Pressures from new and old competitors and increasing online-only consumption patterns are forcing CPG brands to adapt or risking losing significant mark
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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