Omniconvert
FEBRUARY 13, 2020
We’ve already talked in great detail about customer retention in our previous articles, so today we’re focusing on one niche. The post Customer Retention for eCommerce appeared first on ECOMMERCE GROWTH Blog.
Liveintent
FEBRUARY 12, 2020
5 Data Technology Resolutions for Retail Marketers in 2020. Retail brands have some work to do in the new year. According to a recent study conducted by WBR Insights, 64% of US retail professionals can only identify half – or less – of their website visitors. And over one-third say they can’t integrate their data technologies. That means they can’t accurately track customers across their buyer journeys or optimize campaigns for engagement and retention.
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BigCommerce
FEBRUARY 13, 2020
Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.
Forrester eCommerce
FEBRUARY 10, 2020
GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
FEBRUARY 14, 2020
Designers create an eCommerce wireframe to use as a framework in the website design process. Although it is the designer's responsibility to build the outline, creating a wireframe requires team effort. Collaborative effort among team members ensures your website not only fulfills - but exceeds - every aspect of a client's needs. What Is An eCommerce Wireframe?
Kissmetrics
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
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Forrester eCommerce
FEBRUARY 11, 2020
This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet. Curiosity Lab, founded in 2019, is driving Open Innovation efforts with everyone from large corporations to early stage startups investing in edge computing, 5G, IoT, autonomous vehicles (see the image below), robotics and more.
Groove
FEBRUARY 12, 2020
When it comes to building, redesigning or enhancing a website, designers have many elements and opinions to consider. A website's design lays the foundation for a positive user experience , and a positive user experience increases conversions. In this blog, we're sharing 5 eCommerce design principles to ensure a solid foundation for a conversion-driven website.
Optimizely
FEBRUARY 11, 2020
So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. But there is an all-too-overlooked group of shoppers that promises immediate impact. And you already know them. Every brand has a significant group of active non-buyers : a group of shoppers that are showing strong intent with your brand by viewing multiple products, adding some
lateshipment
FEBRUARY 14, 2020
Introduction. Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. In order for businesses to thrive in today’s highly competitive eCommerce landscape, owning and crafting a stellar delivery experience has become essential, hence the pressing need for
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 10, 2020
In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business. While the topics of these discussions have ranged from nuts and bolts organizational questions (e.g. where should the program report) to […].
Groove
FEBRUARY 13, 2020
From beautiful photo-centric sites to movement and interactivity, the past few years have shown several ways to be bold, minimal and everything in between. Some may argue that extra visual elements may be distracting from what’s really important. These elements may not die, but rather they'll become more subtle and gently factored in where necessary to enhance a website. 2020 will go for that same bold factor, but in different ways.
Optimizely
FEBRUARY 14, 2020
If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . But is that really true? Can a CDP really solve your data issues? Or is there another solution out there that is a better fit? These are tough, technical questions and your team’s ability to hit your goals could be riding on the decision.
BigCommerce
FEBRUARY 14, 2020
It’s that time of year again — eTail West is right around the corner!
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
FEBRUARY 10, 2020
Recently, I interviewed Carol Smith about AI and ethics — she’s a Senior Research Scientist at Carnegie Mellon’s Software Engineering Institute, and she told me: “You’re bringing yourself to the projects you do at work, and we’re all biased and flawed. We must accept that building a fancy system doesn’t change that. We’re going to […].
Groove
FEBRUARY 8, 2020
One of the most immediate, high impact eCommerce strategies to increase online sales is optimizing the checkout process. With different shopping cart platforms offering a variety of options across the board, how do you choose which checkout experience will convert more for your business? This blog offers recommendations from an emotional shopping approach.
My Wife Quit Her Job
FEBRUARY 12, 2020
Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019. Today, we’re going to discuss his strategies for growing an ecommerce brand.
Profitero
FEBRUARY 12, 2020
The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them. But as the name goPuff started to pop up everywhere from billboards to social media to word of mouth, it peaked everyone’s interest, including ours.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
FEBRUARY 13, 2020
Peter F. Drucker once said, “If you want to do something new, you have to stop doing something old”, and yet most firms stick with what they know and focus on incremental improvements. And while incremental growth is a critical piece of the puzzle, the more important element of growth is differentiation. If you want […].
Groove
FEBRUARY 11, 2020
The success of any eCommerce website depends on a well-developed strategy that combines aesthetics, usability, structure and layout. These facets all work together (along with flawless development and solid SEO ), to prime your site for high conversions. Below, we're sharing 10 eCommerce web design tips that we use to ensure our clients' success. 1.
My Wife Quit Her Job
FEBRUARY 11, 2020
This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative.
Omnisend
FEBRUARY 11, 2020
2019 was a year of success and failure for the retail industry. DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing. The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Read more The post DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow appeared first on Ecommerce Marketing Automation | Omnisend.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
FEBRUARY 12, 2020
Voice-of-the-customer (VoC) technologies play a critical role in the evolution of enterprise customer experience (CX) programs, helping CX leaders focus on driving improvements that impact both the customer and the business. Unfortunately, CX leaders struggle to achieve state-of-the-art VoC programs that fully integrate data, help prioritize projects, calculate business value, inform the design process, and […].
Bootstrapping Ecommerce
FEBRUARY 11, 2020
Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today. The post Email Marketing Automation: A Full Guide for Ecommerce appeared first on Bootstrapping Ecommerce.
Ecommerce Platforms
FEBRUARY 14, 2020
Occasionally, products go out of stock – all Shopify merchants face this dilemma from time to time. Sometimes, this is because the product's incredibly popular, but unfortunately, it can be a result of supplier unreliability or other un-mitigating circumstances. If this ever happens to your store, you'll have to communicate to shoppers that the product is out of stock.
Wiser
FEBRUARY 11, 2020
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit. What is a retail audit? We define this concept as “the act of data collection from brick-and-mortar store locations to gather information on merchandising compliance, adjacencies, inventory levels, store associate knowledge, and many more shelf-level metrics.” Of course, a s
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
FEBRUARY 11, 2020
CX is still king in 2020. Modern CRM must be used as a foundational technology for customer engagement in order to deliver experiences that keep your customers coming back for more. Here are our top 5 trends for CRM in 2020: Self-service for end-to-end customer journey support increases. More customers self-serve as the first point […].
ROI Revolution
FEBRUARY 13, 2020
Published February 13, 2020. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising (Entrepreneur Press, 2019). Business-level reports are a valuable tool not only for identifying opportunities that can inform your advertising strategy but also for providing clarity on overall channel performance for executives. Following are some KPIs (key performance indicators) and metrics my team and I have used to analyze data for our clients and their executive teams. 1
Ecommerce Platforms
FEBRUARY 14, 2020
This article will explore the actual costs you can expect when going with Squarespace. We've put together a detailed review of every fee and payment you can expect with each plan (for both general website or ecommerce stores). We also outlined for whom each Squarespace plan is designed for. Check out our recommendations for each Squarespace pricing plan below.
MakeWebBetter
FEBRUARY 10, 2020
It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess. Google Shopping Ads are a beautiful way to steal conversions directly from Google Search […]. The post A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet] appeared first on MakeWebBetter.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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