Sat.Aug 18, 2018 - Fri.Aug 24, 2018

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5 Ways to Boost Your Ecommerce Conversions

Optimizely

This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks. Especially for high-traffic sites, even a small increase in conversion rate can mean a big increase in revenue. But what should you optimize?

eCommerce 210
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Are Retail-Health Care Partnerships Just What The Doctor Ordered?

RTP blog

Retail and health care are two industries that continue to intertwine, but is that a good thing for the industry and the consumer? In the past year, major mergers between CVS Health and Aetna , Amazon and PillPack , and Best Buy and GreatCall have changed the relationship between retailers and health care services. Most recently, health insurance company Anthem unveiled a program with Walmart. that will allow its Medicare Advantage (MA) plan customers to use their over-the-counter (OTC) plan a

Retail 150
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Insights For All: Data-Driven Innovation And The Retail Ecosystem

RTP blog

By Jonathan Cherki, ContentSquare The benchmark for digital experience is constantly shifting, as a new generation of disruptors compete for uniqueness while simultaneously raising the bar on convenience. As a result, consumers have grown addicted to exceptional online journeys, and developed a low tolerance for sites and apps that don’t help them achieve their digital goals quickly and painlessly.

Retail 150
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How Are You Using IoT Technology To Drive Business Innovation?

Forrester eCommerce

Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in depth, I’ve spoken […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . Amazon is tough to beat. The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. But it’s no longer the only game in town. While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels.

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Ecommerce Pricing Strategies for Success: How to Price Your Products

Bootstrapping Ecommerce

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce.

eCommerce 159

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Your Next Brand Crisis Is Just Around The Corner

Forrester eCommerce

Chipotle, Starbucks, Uber, Wells Fargo. the list of companies that have found themselves pounded by controversy is long — in fact, 50% of the Fortune 100 have had to deal with a crisis in the past three years. Check out this short overview of the new report Emily Collins and I coauthored. […].

Customer 210
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222: How To Sell 25,000 Online Courses Without An Audience With Joe Nicoletti

My Wife Quit Her Job

Today I have my friend Joe Nicoletti with me on the show and Joe is probably one of the most successful online course creators that I know. He’s sold over 25,000 courses which is a ridiculous amount and he’s got this great down to earth and step by step teaching style that everyone loves. In this episode, you’ll learn how he started from nothing and built a 7 figure business with no audience of his own.

Books 122
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10 Essential Productivity Apps for Entrepreneurs & Business Owners

A Better Lemonade Stand

This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place. The post 10 Essential Productivity Apps for Entrepreneurs & Business Owners appeared first on A Better Lemonade Stand.

Article 131
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ConstantContact Review [E-mail Marketing Service]

Ecommerce Platforms

Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business. The process of choosing the right email marketing software for your company however could leave you with a headache. There are plenty of options available and this has made the market quite saturated.

Marketing 112
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tune In To The 10 Social Listening Platforms That Matter

Forrester eCommerce

Once upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […].

Consumer 210
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Beauty Is Art: Creative Ways to Boost Your Content

Zmags

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs

SellBrite

The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for small businesses.

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Meet the CEO at the helm of £1.93 billion annual sales at IRC in October

Retail Technology Review

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Health Insurers Must Improve Member Experience Now or Be Replaced

Forrester eCommerce

Improve Your Member Experience Now or Be Replaced Oscar Health is leading with a customer-centric business model and using technology to transform the future of health insurance. Alphabet’s continued investment in Oscar Health follows recent profit announcements from Oscar, firing a second warning shot to insurers. As Oscar shifts its focus to new populations including […].

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Sorry, Alexa: Voice shopping is still mostly hype

Steve Dennis

Voice-activated shopping—and Amazon’s anticipated dominance of the platform via Alexa-enabled devices—has been touted as one of the next big things in retail. In fact, a simple Google search with any combination of the relevant keywords reveals a large number of bold predictions about the revolutionary nature of the technology. Go ahead and give it a try.

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Price list management: How to calculate cost price

TradeGecko

Cost price analysis is a fine art. After all, getting your prices right is key to covering your costs, staying competitive, creating a value perception for customers, and, ultimately, making a profit.

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Omnichannel retail experience is key to the survival of high street brands, say over half of UK shoppers

Retail Technology Review

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Insights on cybersecurity from board members

Forrester eCommerce

Over the past few weeks I’ve had the rare opportunity to meet with board members and discuss their views on cyber security. Many of the questions I posed were sourced from my LinkedIn community, where 25+ people suggested 50+ unique questions (eek!). Even in our short time together, I was left with a much deeper understanding […].

Customer 170
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How Email Creates Clear Personal Benefits for Your Most Valued Customers

Liveintent

With Facebook facing criticism over its use of customer data, companies should start considering whether they lean too hard on the site for marketing. In other words: Do they really want their fortunes tied to the way the tech giant treats users? Marketers already know that relying on Facebook leaves them vulnerable to the site’s changes and challenges.

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Grab The Fresh One

Webbula

Finish off your Summer Email Campaigns with a nice cold refreshing Multi-Method Email Hygiene Summer is sadly coming to an end, and as email marketers you’re packing up your. The post Grab The Fresh One appeared first on Webbula.

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Watch retailer's timeless marketing approach triggers success

Retail Technology Review

Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Consumer 170
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SUPACAZ: Reinventing the wheel for cycling gear & B2B eCommerce

TradeGecko

Growing up in California on a healthy diet of surfing, skating, and cycling, Anthony Sinyard wondered why cycling gear was always so dull and boring, while well-known surf and skate brands were vibrant and original.

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14 Highly Ranked WooCommerce Themes to Increase Sales

ecomdash

Choosing a shopping cart integration that is best for your business can be intimidating. If you are tech-savvy and price conscientious, WooCommerce , an open source add-on for WordPress websites, might be the one for you. With over 42% of all ecommerce sites being powered by WooCommerce, it is worth trying. To make it super easy and effective, you can launch a fully-fledged web store using one of Template Monster’s best WooCommerce themes.

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The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

Retail 67
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Oracle’s ATP Raises The Bar On Database Administration

Forrester eCommerce

Oracle recently launched Autonomous Transaction Processing (ATP) service to complement its Autonomous Data Warehouse (ADW) offering. Similar to ADW, Oracle’s ATP service focuses on self-tuning, self-securing and self-managing but for OLTP databases. An important part of its autonomous database strategy is its Exadata appliance, which is an scale-out optimized database system.

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What Are the Requirements of a Modern PIM System?

Salsify

The world of modern commerce is one requiring investing in the proper technology to keep up with customer demands. These demands entail fully understanding what customers want in products and giving them personalized experiences. You may be looking for a PIM (Product Information Management) to help organize your data and help to grow revenue. Here are some requirements for a modern PIM system.

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18 Mistakes New Amazon Sellers Can’t Afford to Make

CPC Strategy

Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if. > Read More. The post 18 Mistakes New Amazon Sellers Can’t Afford to Make appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 65
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Available now: 3dcart integration to empower multichannel retailers

TradeGecko

With the best eCommerce platform for SEO, 3dcart provides an all-in-one solution for eCommerce retailers to build, promote and grow their online stores. More than just shopping cart software, 3dcart is a full-feature solution and offers everything for managing inventory, to processing payments and shipping.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.