RTP blog

DECEMBER 20, 2018

By Claude Robinson, Oracle With the kick-off of the holiday shopping season now in the rearview mirror, retailers have already learned some important lessons—ones that hit the bottom line of some of the biggest brands in the business. Brand names like Walmart, J. Crew, lululemon, Lowe’s, Best Buy, and Office Depot found out the hard way that their websites were unprepared for the flood of online shoppers on Black Friday through Cyber Monday.

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My Wife Quit Her Job

DECEMBER 17, 2018

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!! The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes.

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ecomdash

DECEMBER 17, 2018

Since 2015, crafters and artisans have been selling their handmade products to Amazon’s 250 million global customers. Handmade at Amazon marketplace is a great additional option, or alternative, to selling on Etsy. If you’re an Etsy seller, or an artisan entertaining the idea of selling your creations online, you should consider Amazon Handmade. To help, we’ve listed seven tips for selling handmade items on Amazon that’ll make your transition much more seamless. #1 – Read the Fine Print.

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Forrester eCommerce

DECEMBER 20, 2018

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by anti-phishing vendor Area 1 Security, reveals that a 3 year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

DECEMBER 18, 2018

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social…

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Customer Loyalty Customer Consumer Mobile 314

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

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Forrester eCommerce

DECEMBER 20, 2018

There are two types of AI. Watch the video below to learn which one you should forget about and which one you should go full steam ahead with. Have additional questions about enterprise AI? Schedule an inquiry to dive deeper, or check out my latest research here.

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BigCommerce

DECEMBER 20, 2018

Digital cart abandonment is at an all-time high.

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Optimizely

DECEMBER 18, 2018

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).

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My Wife Quit Her Job

DECEMBER 16, 2018

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 20, 2018

Leveraging AI to augment human intelligence leverages the superhuman advantages of AI and the super-AI advantages of humans to drive large, tangible business value quickly. Thanks to easier stakeholder buy-in, quantifiable ROIs, lower R&D costs, fewer technological hurdles, and less change management, AI is being used to augment jobs ranging from data center technicians and […].

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RTP blog

DECEMBER 21, 2018

By Michael Hess, Waste Harmonics The holiday season is a highly anticipated and busy time for owners and operators of retail companies. The vast increase in shopping, shipping and more in such a short period of time can result in increased profits, revenues and even new employees for additional support. But when retail chain executives are planning ahead and in the thick of the holiday season, waste management is a service many rarely think about — until it’s too late.

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Shipping Costs Retail Travel Shipping 150

Ecommerce Platforms

DECEMBER 21, 2018

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own. Once you've got to grips with the art of writing compelling copy, you're more likely to engage with consumers in a way that touches them- and therefore, pushes them further down the sales process.

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eCommerce SEO Arts eCommerce Platforms 174

Bryan Eisenberg

DECEMBER 18, 2018

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

DECEMBER 20, 2018

Looking for help with rethinking your current business model? Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

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RTP blog

DECEMBER 19, 2018

Every year, the Retail TouchPoints editorial team travels to the NRF Big Show in New York City, and this year’s event, held Jan. 13-15, 2019, will really live up to its name: the conference is projected to host 37,000 attendees, 16,000 retailers and more than 700 exhibitors. Top names speaking at the event will include Marvin Ellison, President and CEO of Lowe’s ; Jamie Nordstrom, President of Stores at Nordstrom ; Brian Cornell, CEO of Target ; Heidi Zak, Co-Founder and Co-CEO of ThirdLove ; Re

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Bootstrapping Ecommerce

DECEMBER 18, 2018

Do your website visitors trust you? You need to build customer trust to turn website visitors into customers. Here are 4 ways you can start. The post 4 Key Ways to Gain Customer Trust as an Ecommerce Business appeared first on Bootstrapping Ecommerce.

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My Wife Quit Her Job

DECEMBER 18, 2018

Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space. In any case, Selena is a publicity and marketing strategist who helps authors and coaches become well known leaders in their space. She’s worked with a bunch of big names like Farnoosh Torabi, Kimra Luna and she’s helped countless others like Ramit Sethi and Pat Flynn.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

DECEMBER 17, 2018

In my previous blog post on the MITRE ATT&CK Evaluations I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally consumable. Since publishing this blog, I’ve been having a number of conversations with clients about the ‘tainted’ modifier in the recent MITRE ATT&CK evaluations […].

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RTP blog

DECEMBER 17, 2018

By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch. After some online sleuthing, things started to look up — a private seller had Hatchimals available for purchase on eBay. I got excited and purchased four, albeit at a significantly higher cost than I would have at a traditional brick-and-mortar store.

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Retail eCommerce Supplies Technology 150

Omnisend

DECEMBER 20, 2018

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing. For most users, the app is already open, with notifications turned on, and a channel they already love to use. By connecting with them via Messenger, you’re just reaching customers in their very natural habitats. Read more The post 4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy appeared first on Ecommerce Marketing Automation | Om

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Omnichannel eCommerce Marketing eCommerce Marketing 149

My Wife Quit Her Job

DECEMBER 18, 2018

Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space. In any case, Selena is a publicity and marketing strategist who helps authors and coaches become well known leaders in their space. She’s worked with a bunch of big names like Farnoosh Torabi, Kimra Luna and she’s helped countless others like Ramit Sethi and Pat Flynn.

Books 120

Books Other Marketing 120

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

DECEMBER 19, 2018

Verint announced on Monday that it is acquiring VoC specialist, ForeSee. This adds to Verint’s growing portfolio of products. But it also adds to the growing list of CFM and VoC vendor acquisitions that we have already seen this year.

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Ecommerce Platforms

DECEMBER 18, 2018

If you’re looking for tips about how to grow your newsletter list, here is a 4 step guide collect email addresses for you ecommerce store or business. According to a 2018 report by Monetate, a first-time customer, on average, will take about three and a half shopping sessions- over about 25 days- to finally make up their mind and close a sale. Let that sink in for a minute.

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Store Growers

DECEMBER 16, 2018

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.

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GetElastic

DECEMBER 18, 2018

The holidays are upon us. If you’re like millions of others shopping for the perfect gifts for your family and friends, you know the drill. Maybe you finally find the new kitchen gadget for the culinary-inclined cousin you drew in the gift exchange. It’s ordered and on its way — you’re done! Now cue the endless targeted ads and emails about pasta-makers headed your way.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

DECEMBER 17, 2018

Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it. Here are three examples of smart retail website features making online shopping easier in fashion today […].

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Retail Fashion eCommerce Customer 326

Ecommerce Platforms

DECEMBER 19, 2018

Are you looking for a domain name for your online store? If so, you're in in the right place. This review takes an in-depth look at new domains, specifically.STORE domains, and aims to answer all of your burning questions on the subject. Sound good? Let's dive in! Why.STORE Domains? 96% of Americans enjoy shopping online. This is a fact. So, it's hardly surprising more and more entrepreneurs are trying to establish a presence on the web.

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eCommerce SEO Magazine eCommerce Platforms 116

Fastr

DECEMBER 17, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

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Marketing Social Media Fashion Customer Experience 100

GetElastic

DECEMBER 19, 2018

Not only is this time of year crazy busy for retailers due to holiday shopping promotions and end of year sales blitzes – it’s also when brands and retailers start prepping for Retail’s Big Show. The National Retail Federation (NRF) puts on retail’s big event every January in New York City and there’s a lot to cover in those three days.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail