Sat.Dec 15, 2018 - Fri.Dec 21, 2018

Site Outages Shine the Light on Retail Weak Spots During Holiday Season

Retail TouchPoints

By Claude Robinson, Oracle With the kick-off of the holiday shopping season now in the rearview mirror, retailers have already learned some important lessons—ones that hit the bottom line of some of the biggest brands in the business. Brand names like Walmart, J.

How Fake Coupon And Deal Sites Are Stealing Your Sales And What To Do About It

My Wife Quit Her Job

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait!

7 Tips for Selling Handmade Items on Amazon

ecomdash

Since 2015, crafters and artisans have been selling their handmade products to Amazon’s 250 million global customers. Handmade at Amazon marketplace is a great additional option, or alternative, to selling on Etsy.

Phishing: The Simple Attack That Shreds The Defenses of Sensitive Network

Forrester eCommerce

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans.

Top Online Retailers Winning a Competitive Market

Zaius

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics.

Facebook Remarketing: Using Targeted Advertising Campaigns To Increase Sales

BigCommerce

Digital cart abandonment is at an all-time high. In other words, three out of every four shoppers on your website… Ecommerce News

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The Business Risks Of Climate Change (Infographic)

Forrester eCommerce

The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.

Events 293

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?

Amazon’s Brand Registry And Transparency Program – The Benefits, Requirements And How To Join

My Wife Quit Her Job

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do.

RTP Editors Spotlight What To Watch For At #NRF2019

Retail TouchPoints

Every year, the Retail TouchPoints editorial team travels to the NRF Big Show in New York City, and this year’s event, held Jan. 13-15, 2019, will really live up to its name: the conference is projected to host 37,000 attendees, 16,000 retailers and more than 700 exhibitors.

Events 195

Augmented Intelligence Is The Key To Driving Rapid Business Value With AI

Forrester eCommerce

Leveraging AI to augment human intelligence leverages the superhuman advantages of AI and the super-AI advantages of humans to drive large, tangible business value quickly.

Low Budget Videos, High-Quality Marketing

Zmags

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

Can you improve 2019 looking back at 2018 data?

Bryan Eisenberg

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas

Grinchbots Seize The Holiday Season: A Data Lesson For Retailers

Retail TouchPoints

By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch.

Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Forrester eCommerce

Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.

238: How To Become An Influencer In Your Niche With Selena Soo

My Wife Quit Her Job

Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space.

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Drive Customer Loyalty with a Remarkable App Experience

BigCommerce

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies

Acquisition Season Continues In The CFM And VoC Space

Forrester eCommerce

Verint announced on Monday that it is acquiring VoC specialist, ForeSee. This adds to Verint’s growing portfolio of products. But it also adds to the growing list of CFM and VoC vendor acquisitions that we have already seen this year.

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Ecommerce Optimization: 11 Steps to Boost Conversions with Copywriting

Ecommerce Platforms

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own.

Arts 183

238: How To Become A Leader In Your Space With Selena Soo

My Wife Quit Her Job

Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space.

Books 156

Getting the most out of Retail’s Big Show 

GetElastic

Not only is this time of year crazy busy for retailers due to holiday shopping promotions and end of year sales blitzes – it’s also when brands and retailers start prepping for Retail’s Big Show.

What Is Forrester’s Definition Of Enterprise AI?

Forrester eCommerce

There are two types of AI. Watch the video below to learn which one you should forget about and which one you should go full steam ahead with. Have additional questions about enterprise AI? Schedule an inquiry to dive deeper, or check out my latest research here. application development & delivery artificial intelligence (AI

My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

Kissmetrics

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.

My Holiday Shopping Experience

Rishi Rawat

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on.

Games 104

Consuming Hypermedia APIs vs The Other Guys

GetElastic

API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better.

Other 120

Tainted Love: Understanding Tainted Detection In The MITRE ATT&CK Evaluation

Forrester eCommerce

In my previous blog post on the MITRE ATT&CK Evaluations I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally consumable. Since publishing this blog, I’ve been having a number of conversations with clients about the ‘tainted’ modifier in the recent MITRE ATT&CK evaluations […]. endpoint security security & risk

Blog 197

4 Step Guide on How To Collect Emails Addresses And Grow Your Sales

Ecommerce Platforms

If you’re looking for tips about how to grow your newsletter list, here is a 4 step guide collect email addresses for you ecommerce store or business.

Clever Order Confirmation Email

Rishi Rawat

Your order confirmation email doesn’t have to be boring. Hat tip to Justin for sharing this great email from Native: Article Likability

What to sell on eBay in 2019

Frooition

The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there.