Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Why a Great Product Line is Critical in Ecommerce


Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus.

Using Behavior Based Marketing in Your Campaigns


Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing.

The 4 Reasons Your Customers Are Leaving Your Site And Ditching Their Shopping Carts

Retail TouchPoints

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences.

Collective Bargaining: Your Biggest Risk In The Age Of The Customer

Forrester eCommerce

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

269: How My Student Makes 60K/Month Selling Party Supplies With Amanda Wittenborn

My Wife Quit Her Job

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

Retail TouchPoints

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart.

VMware Signals The End Of “Endpoint” Detection And Response

Forrester eCommerce

The acquisition of Carbon Black by VMware was a bit of a surprise to me, but once put into perspective it makes sense. In this blog, I make a few observations from a value perspective.

SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results


Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king.

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Zaius Integrates with Magento


Destination CRM. The post Zaius Integrates with Magento appeared first on Zaius. Press

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Financial Insecurity Plagues Retail Workers: Is There A Cure?

Retail TouchPoints

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ).

The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.*

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50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce


Over the past 30 years, our company has served thousands of retailers. But, to grow our business, it became more… B2B Ecommerce

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Marketing Unboxed: The Sill’s Marketing Grows on You


Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google.

Product Teams For Infrastructure And Operations

Forrester eCommerce

As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However. ” and then come the “what-abouts.”

10 ways to drive organic ecommerce traffic


Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e.

How Boston Offices Are Going to the Dogs


Americaninno. The post How Boston Offices Are Going to the Dogs appeared first on Zaius. Press


UK shoppers fighting back against online retailers who fail to deliver

Retail Technology Review

UK consumers are fighting back against online retailers that fail to deliver, a new research report into what the UK public expects from retailers when shopping online has found. Internet Retailing Critical Issues

Become An Adaptive Thinker: Flex Between Divergence And Convergence

Forrester eCommerce

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives.

How to create an effective ecommerce customer journey mapping


Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX.

Ecommerce and Voice Search: 8 Factors Brands Need to Consider


With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before.

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HubSpot Marketing Hub Review (August 2019) – The Ultimate Guide

Ecommerce Platforms

Welcome to the only HubSpot Marketing Hub review you're going to need this year. Marketing isn't easy. It’s a game where the rules are continually changing, driven by evolution in customer demand and expectation, as well as new technology and innovations.

Maintain Your Security Edge: Develop And Retain Cybersecurity Talent

Forrester eCommerce

As an industry, we gripe about hiring and struggle with retention.

Web push notification or email marketing: how to overcome ecommerce cart abandonment


About seven out of every ten online shoppers abandon their online shopping carts making shopping cart abandonment an enormously frustrating and expensive challenge for ecommerce merchants.

Amazon Sales Tax: Everything You Need to Know


There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon.

Alcoholic beer and cider ranges shrink due to consumer health drive

Retail Technology Review

The average number of alcoholic beer and cider ranges stocked in UK supermarkets is declining, as trends towards health-conscious consumption are leading consumers to opt for alcohol-free alternatives, suggests new data from ecommerce insights company, Edge by Ascential. Internet Retailing Critical Issues

CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

Forrester eCommerce

Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do for your customers?”

Why headless commerce matters for B2B apps [video]


In this short video, Linda Bustos discusses why headless commerce matters for B2B apps. She also goes into detail on how and why you would want to add an API strategy to your headless commerce environment. This allows you to get really creative by having multiple heads.

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Weebly Vs WordPress: Which One Builds Better in 2019?

Ecommerce Platforms

So you want to make your business go live? . Here’s the deal. It all starts with an action-packed website builder. Apparently, both Weebly and WordPress have remarkably shown their proficiency in the market.

Visualsoft walks away with Charles Clinkard contract renewal

Retail Technology Review

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with established footwear company, Charles Clinkard. Internet Retailing Retail Supply Chain

US Tech Spending Slowdown Amidst Rising Cloud Adoption Will Squeeze Tech Budgets

Forrester eCommerce

Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of Business Economists.