Omnisend

AUGUST 20, 2019

Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus. We are going to show how retailers can make smart decisions when they pay due regard to their product profile and associated ecommerce type when Read more The post Why a Great Product Line is Critical in Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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eCommerce eCommerce Marketing Marketing Retail 60

UpSellIt

AUGUST 21, 2019

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by storm.

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RTP blog

AUGUST 19, 2019

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences. With the rise of e-Commerce, consumers want more convenience and more options when it comes to fueling their retail desires. This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close

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Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

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My Wife Quit Her Job

AUGUST 21, 2019

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000. Amanda started AmandaCreation.com where she makes over 60K/month selling children’s party supplies online.

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Supplies Books eCommerce Marketing 197

Forrester eCommerce

AUGUST 21, 2019

As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However. ” and then come the “what-abouts.” What about ITIL, the NOC, the auditors, the service desk, and perhaps […].

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Operations Information Management Technology 395

Optimizely

AUGUST 21, 2019

Marketing and commerce are two complex roles that are closely related, but very different. When you boil it down to the most simplified view, marketing exists to deliver traffic, while commerce is focused on converting that traffic. However, the real magic is in the connection between commerce and marketing — and that connection centers on the customer. .

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Magento Marketing POS Technology 150

BigCommerce

AUGUST 22, 2019

Over the past 30 years, our company has served thousands of retailers.

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B2B eCommerce Retail 237

RTP blog

AUGUST 21, 2019

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ). Retail workers rated personal finances as their top source of stress in the 2019 Annual U.S.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

AUGUST 19, 2019

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […].

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Events B2B Marketing Customer Experience 390

GetElastic

AUGUST 22, 2019

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

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eCommerce Social Media SEO Presentation 153

Optimizely

AUGUST 20, 2019

Americaninno. The post How Boston Offices Are Going to the Dogs appeared first on Zaius.

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Ecommerce Platforms

AUGUST 22, 2019

So you want to make your business go live? . Here’s the deal. It all starts with an action-packed website builder. Apparently, both Weebly and WordPress have remarkably shown their proficiency in the market. While trying to make intense steps to run your site, using the most engaging tool ultimately goes a long way. Having a website alone isn't good enough anymore.

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eCommerce Payment Services Shipping Costs SEO 123

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

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GetElastic

AUGUST 20, 2019

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

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eCommerce Customer Customer Retention Information 153

Optimizely

AUGUST 20, 2019

Destination CRM. The post Zaius Integrates with Magento appeared first on Zaius.

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Magento 150

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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Shipping Costs Clothing Subscription Books 125

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

AUGUST 23, 2019

The acquisition of Carbon Black by VMware was a bit of a surprise to me, but once put into perspective it makes sense. In this blog, I make a few observations from a value perspective. Carbon Black brings a strong brand and technology that warranted a leader position in my last Forrester Wave on the […].

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Blog Technology Customer 377

GetElastic

AUGUST 23, 2019

About seven out of every ten online shoppers abandon their online shopping carts making shopping cart abandonment an enormously frustrating and expensive challenge for ecommerce merchants. It is personally draining to spend time, effort and monetary resources to attract and provide users with a lucrative offering only for them to leave at the last moment.

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Merchant Services eCommerce Marketing Shipping Costs 147

Omnisend

AUGUST 21, 2019

Fortunately or unfortunately, summer is quickly coming to an end: meaning you’ll need to catch up on your back to school email subject lines. Why are they so important? Well, that’s because having great back to school subject lines means you’re going to have great back to school sales for your campaigns. (And, of course, Read more The post 67 Back to School Email Subject Lines + 5 Email Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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eCommerce Marketing eCommerce Marketing 128

A Better Lemonade Stand

AUGUST 22, 2019

In this post, you'll learn about all the most popular inventory management systems and how to implement them in your ecommerce business, big or small. The post Inventory Management 101: The Short Guide for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

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Management eCommerce Shipping Fulfillment 130

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

AUGUST 21, 2019

By Will White and Ian Jacobs Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often coming in from the end-user side and confronting a chatbot window. When we ask a question, […].

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Customer Customer Experience Operations 370

Elsner

AUGUST 22, 2019

Growing an eCommerce business requires implementing some of the most profitable and reliable methods of online marketing. . In present times, email marketing has become an essential part of the sales process. . A qualified email list acts as a strong base for building value and further engaging your clients. . According to statistics, email marketing generates nearly 23% of sales every year. .

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Omnisend

AUGUST 19, 2019

There are tons of apps available at BigCommerce, but you don’t need to download all of these to have a successful ecommerce business. What you need to do is to choose the right apps that will meet your business needs. What happens if you’re not sure of what you need? Most of us might be Read more The post 10 Most Needed BigCommerce Apps for Conversions appeared first on Ecommerce Marketing Automation | Omnisend.

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BigCommerce Download eCommerce Marketing eCommerce 126

GetElastic

AUGUST 19, 2019

We’re excited to announce our media partnership with the inaugural e-connect Europe 2019 , taking place this December in Copenhagen. In our current age of do-or-die digital transformation , ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering.

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Events Article Presentation eCommerce 121

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

AUGUST 22, 2019

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

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Marketing Social Media B2C Technology 360

Ecommerce Platforms

AUGUST 19, 2019

Unless you've been living under a boulder with no wi-fi and human contact for the last few years, you can't fail to notice the rise in chatbot popularity. So if you're running your own online store, you'll want to jump on the bandwagon. This is where Octane AI comes into its own. Continue reading to learn more about this solution and see whether Octane AI's the right fit for your business.

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Merchant Services Shopify Shipping Costs eCommerce 91

Omniconvert

AUGUST 22, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Customer Experience eCommerce Customer Blog 99

GetElastic

AUGUST 21, 2019

In this short video, Linda Bustos discusses why headless commerce matters for B2B apps. She also goes into detail on how and why you would want to add an API strategy to your headless commerce environment. This allows you to get really creative by having multiple heads. For more on B2B apps, check out B2B Mobile Commerce Apps are Hot: Here’s Why. The post Why headless commerce matters for B2B apps [video] appeared first on Get Elastic Ecommerce Blog.

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B2B Mobile Blog eCommerce 118

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail