TradeGecko
APRIL 1, 2020
COVID-19 is impacting on every area of our lives, from work to travel, shopping to schools, and even eating out. However, it’s also leading to a few interesting trends—and some great opportunities for small businesses.
Forrester eCommerce
APRIL 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […].
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Ecommerce Guru
APRIL 2, 2020
COVID-19. We as a whole realize this has been influencing the soundness of various individuals. It has just blended the movement and the travel industry, sports industry, and some more. Is it irritating the e-commerce Industry as well? How about we see the features on the circumstance of the e-commerce business. The flare-up of the COVID-19 Coronavirus has stagnated worldwide business development.
Groove
APRIL 1, 2020
Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
APRIL 1, 2020
The coronavirus pandemic has upended plans all over the globe in the past few months — from events and vacations to…
Forrester eCommerce
MARCH 30, 2020
In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
MARCH 30, 2020
Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. You could have tens of thousands of fans on your Facebook page, for example, but you're probably not seeing an increase in ROI if no one is interacting with your posts. The ultimate goal of any social media community is to increase consumer trust among your brand.
My Wife Quit Her Job
MARCH 30, 2020
Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in. Right now there are over 5 million sellers on Amazon. And all of these sellers are fighting for limited eyeballs (~200 million shoppers/month) on the Amazon marketplace.
Forrester eCommerce
MARCH 31, 2020
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers. Luckily, conducting research remotely has long been part of business as usual for many organizations, and for good reason — it provides benefits that help make research […].
Optimizely
APRIL 1, 2020
Did you know that worldwide, more people own a cell phone than a toothbrush? In the United States alone, over 300 million people are cell phone owners, 81% of whom have smartphones. With native messaging apps enabled on cell phones, our shoppers are opening up new communication channels and many are inviting brands to engage with them. And we can’t turn our back on that invitation; it would be a huge missed opportunity.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
BigCommerce
APRIL 3, 2020
Email marketing is alive and well in 2020.
Ecommerce Platforms
APRIL 3, 2020
Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 trillion (as of 2019). That’s more than 6 times the value of B2C ecommerce. The question for today’s ambitious entrepreneurs, is how can you take advantage of this growing marketplace?
Forrester eCommerce
MARCH 30, 2020
Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo.
Steve Dennis
MARCH 31, 2020
It’s hard to imagine a time filled with more fear and less certainty. Our daily routines are now anything but. Markets are in turmoil and job losses are mounting. Some of the businesses and organizations we love edge ever closer to the precipice and there is a growing realization that many will not recover. Millions legitimately wonder how they will pay for the very basics of everyday living.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
BigCommerce
MARCH 31, 2020
Here are a few offers from our BigCommerce agency partners.
ROI Revolution
APRIL 1, 2020
Every week of Q1 2020 has been jam-packed with news. The initial impacts of the coronavirus have started to take shape in the past few weeks, but there are surely more to come. We’ve broken down the most noteworthy events from this quarter into health news and ecommerce news. Scroll to see how the coronavirus has progressed through the world, and how it has impacted ecommerce.
Forrester eCommerce
MARCH 30, 2020
As with every other major crisis facing the world, whether a global war or a pandemic, humanity prevails through unity, empathy, responsibility and leadership. Tactical and momentary actions alone will not be enough because we have to be prepared for a sustained period of strife. Governments and private sector organizations have a shared responsibility to […].
Steve Dennis
APRIL 3, 2020
The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. There is nothing inherently wrong with the concept of continuous improvement. We all understand that when we seek to improve something, we have to start where we are.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Salsify
MARCH 31, 2020
Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a new event, the Digital Shelf Virtual Summit, a content series designed to help digital commerce leaders shift strategies to win on the rapidly changing digital shelf.
TradeGecko
APRIL 2, 2020
Inventory management is the operational backbone of any business with a product to sell. If you are just starting out with a small number of products without many variants, Microsoft Excel is a good tool for beginners to create an inventory list template.
Forrester eCommerce
APRIL 2, 2020
Remote Work Is Having Its Moment Over the past couple of weeks, I’ve fielded dozens of inquiries from companies across the globe that are transitioning their workforces from the office into the home. For many, this is a new, difficult, and scary transition, one in which the stakes are high. As I and many of […].
Steve Dennis
MARCH 30, 2020
Confronted with the escalating coronavirus crisis—and the shockingly dramatic sales declines many brands are experiencing—companies need to re-think their ways of doing business. In some cases, these new efforts are in direct response to the specific challenges posed by the global pandemic. As just one less radical example, some stores are shortening their hours to give their operations teams time to sanitize and restock shelves while at the same time creating special shopping windows for thei
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
MARCH 30, 2020
You don’t need to be a professional website designer to have heard of a tool like Squarespace before. Everyone from influencers looking to develop a bigger online presence, to ecommerce store owners have discussed the pros and cons of a solution like Squarespace in the past. However, there are very few resources out there that cover all of the essentials about what this service does, and how it’s beneficial to your business.
TradeGecko
MARCH 30, 2020
Health and government officials the world over are working around the clock to maintain the health and safety of their citizens. For small businesses, there’s a growing number of relief programs, including financial assistance, to help them through these difficult times.
Forrester eCommerce
APRIL 3, 2020
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […].
Omnisend
APRIL 1, 2020
Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always been focused on helping our customers grow by providing them with powerful omnichannel marketing tools, allowing them to easily, and quickly, execute their marketing strategy — saving them time and money.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
ecomdash
APRIL 2, 2020
Next to other ecommerce markets, eBay works a little differently. We've outlined the 5 biggest and most common mistakes eBay sellers make, and how to avoid them. The post 5 Most Common eBay Seller Mistakes — And How to Avoid Them appeared first on Ecomdash.
TradeGecko
APRIL 2, 2020
SKU Rationalization is a process by which merchants determine if a particular product is kept on the shelf or if it should be discontinued, based on its profitability. This process is also known as inventory optimization or product optimization.
Forrester eCommerce
APRIL 1, 2020
While employees work from home in response to the COVID-19 shutdown, IT leaders must deal with a surge in traffic across their digital infrastructure. Virtual meetings have become the norm. Customer traffic on digital channels is way up. In these conditions, preexisting minor application design flaws, or lack of infrastructure capacity that can scale with […].
MakeWebBetter
APRIL 1, 2020
The Coronavirus is spreading like a wildfire and every community is under its threat. This pandemic has gone so vast in such a short period that almost every country is worried now for its people. It will be wrong to gauge the Corona effect as minor since the prevailing news contributes to the counts of […]. The post MakeWebBetter Stands Strong For Its Customers Amidst Corona Effect appeared first on MakeWebBetter.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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