Sat.May 18, 2019 - Fri.May 24, 2019

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Future Of Retail: Implementing Artificial Intelligence In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019. This week, Claudia interviewed Michele Goetz, principal analyst on Forrester’s enterprise architecture team and an expert in AI, on her 2019 AI predictions report. […].

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Unfortunately, many ecommerce websites and online stores simply aren’t easy to navigate via phone. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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B2B ecommerce: four challenges to overcome

GetElastic

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them. ?

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Three Red Flags That Your App Is Failing You

RTP blog

By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or an app being unavailable — from Instagram to J.Crew to Walmart, it’s clear brands are failing their customers. Rather than waiting for an outage — and the accompanying social media backlash from infuriated customers and potential loss of revenue — retailers must understand the warning signs that their app is a problem and make the necessary adjustments before it ends up in the ER.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Digital Acceleration Is At Cross Roads – Modernize Everything Or Die

Forrester eCommerce

Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile app is not approving my online train ticket that was purchased on the web […].

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How I Gain 1,260 Instagram Followers Per Week

Kissmetrics

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

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More Trending

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A Cure for Webinar Ghosting: The Assist

Optimizely

We all do it: an email pops up in your inbox for a compelling webinar. The topic is spot on and completely relevant to a marketing subject you’re interested in, so you register. You add it to your calendar and fully intend to go. Then, a week or so later when the reminder pops up to attend, you struggle to remember why you registered. And unfortunately, something more urgent came up and you decide to skip it.

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Future Healthcare Success is Rooted in Exceptional CX

Forrester eCommerce

We know that better customer experience (CX) in healthcare better engages customers and patients, improves care outcomes, and reduces costs. But there are several factors contributing to lagging CX in healthcare. The most common pitfalls we observe with healthcare organizations are that they: Have a limited understanding of customers’ wants, needs, and behaviors.

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How Can Retailers Maximize ROI From Tech Investments?

RTP blog

The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon. (and Alibaba in China), and has further been prompted by Walmart’s continued investments in AI, robotics and VR, among other technologies. In the latest example, this week Lowe’s brought talent and technology under its own wing to mesh with existing operations, acquiring a retail analytics platform (and team members) from Boomerang Commerce.

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A Deep Dive Into Magento 2 Features, Pricing & More: Is Migrating Really Worth The Effort?

BigCommerce

Magento ecommerce software has been around since the initial version was launched back in 2008.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience

Optimizely

With so many options for custom printing out there, how can one business possibly stand out? It seems impossible, but Sticker Mule has pulled it off. Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products. But how sticky is their marketing strategy?

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The Impact Of Digital Transformation On The Vulnerability Management Space

Forrester eCommerce

As I’m kicking off the next iteration of the Forrester Wave™ for vulnerability risk management in the coming weeks, I’ve been fielding a lot of questions about what I’m going to be focusing on and why. Traditional vulnerability management solutions date back 30 years and are a critical element of an infrastructure hardening process, but […].

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The Retail Moments That Matter Most — ‘Optimize Me’

RTP blog

By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to. Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing.

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Customer Loyalty Blockchain: Ecommerce Shops Take Advantage of Blockchain Rewards Programs

BigCommerce

Retailers and ecommerce sellers can’t underestimate the value of a loyal customer.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Optimizely

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. “We’re

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Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Forrester eCommerce

Ad serving… sounds boring right? And on its face, it is. Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. So, it’s no wonder the ad serving market is seen by […].

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Planet Express Review: Everything You Need to Know

Ecommerce Platforms

Is Planet Express legit? Quite a common question, I’d say. And understandably so, because Planet Express is a young company in the goods and mail forwarding space. At the time of writing this Planet Express review, it had barely earned two candles on its birthday cake. Admittedly, the good thing with startups, as you probably know by now, is the aggression they come with.

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Hosting Your Ecommerce Site: Best Web Hosting 2019

BigCommerce

Your ecommerce site is like a window into your business.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Optimizely

Yahoo! Finance. The post Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success appeared first on Zaius.

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AI, Automation, And Robotics. Oh My!

Forrester eCommerce

As companies strive to improve customer experience through better customer and employee engagement, they inevitably face the problem of scalability. How can we provide a seamless, convenient, and consistent experience to all our customers? And how can we best equip our employees to do so, as well? The technologies in our recently published “The Forrester […].

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Shopify Google Analytics: A Complete Setup Guide

Ecommerce Platforms

The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Shopify Google Analytics is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience. Why does this matter? To get the most out of my Shopify store, I need to have a deep-rooted discernment of what the data trends actually mean.

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A Deep Dive Into Magento 2 Features, Pricing & More: Is Migrating Really Worth The Effort?

BigCommerce

Magento ecommerce software has been around since the initial version was launched back in 2008.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better

Omnisend

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization. However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page. After all, your most important marketing channel is your site. With our newest CartHook integration, you’ll be able to optimize Read more The post Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better appeared first on Ecommerce Marketing Automation | Omni

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Your customers want to self-serve. It’s good for them, and good for you

Forrester eCommerce

Your customers have more choice over what products to buy, where to buy them, how to buy them. What they don’t have is time. In fact, Forrester finds that two thirds of customers say valuing their time is the most important thing a company can do to provide them with good service. Customer service organizations […].

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B2B Mobile Commerce Apps are Hot: Here’s Why

GetElastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear.

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Zaius Debuts Data-Powered Marketing Assistant

Optimizely

Retail Touchpoints. The post Zaius Debuts Data-Powered Marketing Assistant appeared first on Zaius.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Hipshipper International Shipping Solution Review: Everything You Need to Know

Ecommerce Platforms

If you're already running an e-commerce store, you won't be surprised to hear that international e-commerce is predicted to grow as much as 25% year on year. Interestingly, this growth is near twice as much as domestic e-commerce sales. This is why online sellers NEED to start using reliable shipping solutions; this section of infrastructure is essential for growing your business and breaking into international markets.

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […].

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9+ reasons on why Tableau is extraordinary

Canonicalized

The first time I had the chance to test the tool, I didn't see it. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary. I hope this article will help some of you avoid making the same mistake I did. The post 9+ reasons on why Tableau is extraordinary appeared first on Canonicalized.

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8 Experts On Elevator Pitches for Tech Professionals

Optimizely

Free Press. The post 8 Experts On Elevator Pitches for Tech Professionals appeared first on Zaius.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.