Sat.Aug 21, 2021 - Fri.Aug 27, 2021

How To Write Product Descriptions To Grow Online Sales


No matter the size of your online store, product descriptions play a key role in your ecommerce business. Effective product… How to Sell Online product pages

369: How To Get Top Dollar For Your Business, FBA Rollups & More With Joe Valley

My Wife Quit Her Job

Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses.


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How to Set up Shopify Fulfillment (Aug 2021)

Ecommerce Platforms

The Shopify Fulfillment Network is Shopify ‘s version of a 3PL (third-party logistics) company.

How to Transform Your Brand SERP into Your Personal Business Card


Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated.

SEO 161

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

Omnichannel vs. Multichannel Retail: Which is Better for Your Business?


Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Multi-Channel Ecommerce Omnichannel Strategies Feedonomics multichannel omnichannel

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Shopify POS Hardware: What to Get and How to Set It Up

Ecommerce Platforms

The foundation of a Shopify store revolves around its dashboard interface, shopping cart , and all of the other elements that typically go into an online store.

POS 157

How to Optimize Messages for Clicks in a Post-iOS World


Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements.

Gap Inc. acquires 3D fitting room startup Drapr

Retail Dive

The company said it intends to leverage the technology to improve its try-on experience and accelerate its digital transformation

API Business Models and How They Future Proof eCommerce


If you are looking to differentiate or solve unique and complex eCommerce strategies, then you are likely looking at Headless Commerce approaches. This also means, you are getting up to speed on API business models and the many eCommerce use cases they enable.

B2B 124

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

The 5 Best WordPress Ecommerce Plugins To Start An Online Store

My Wife Quit Her Job

If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site.

Starting a Content Marketing Calendar: Why You Need One


Reading Time: 6 minutes. If you’ve ever stared at your computer screen and wondered what to write in an email to your subscribers—you need a content marketing calendar. A content calendar is an internal system that maps out your content.

Sephora plans first campaign highlighting Black-owned brands

Retail Dive

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology

Ten Tips for Getting Started With Headless Commerce


Headless Commerce decouples the customer facing frontend presentation layer of your eCommerce experience, from the backend commerce engine. This decoupling provides an unmatched level of flexibility that enables you to make changes as your business needs change quickly and easily.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

How to Build a WordPress Website (Ultimate Guide for Beginners)

Ecommerce Platforms

Trying to find relevant info on how to build a WordPress website? You're in the right place! In this guide, we take you step-by-step through all the stages of getting a WordPress website built.

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime.

Warby Parker files to go public through direct listing

Retail Dive

The DTC eyewear brand's revenue has been on the rise. But, like several other digitally native brands that have gone public, it struggles with profitability

Other 109

Top 10 eCommerce Buyer Questions


My team here at Elastic Path manages the buying experiences on the front line of researching and evaluating eCommerce solutions, including business development, chat, Website, and marketing automation. Being on the front line, my team gets asked many different questions.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Best Password Manager in 2021: A Round-up

Ecommerce Platforms

In years gone by you could get away with using a handful of easy to recall passwords.

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Retail Touch

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana.

What retail executives are saying about widespread supply chain bottlenecks

Retail Dive

From air shipping to ship charters to price increases, industry players are managing chaos at ports and throughout the global production network every way they can

7 Business Models for Monetizing Digital Content


In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Google’s Free Listings: A Year in Review

ROI Revolution

Published August 24, 2021. In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites.

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail Touch

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.

Roger Federer-backed running brand On files for IPO

Retail Dive

The company's growth plans include expanding its physical presence with a select number of flagships, growing wholesale and launching in new categories


How Can Retailers Streamline E-Commerce Logistics?

Fabric Blog

Retailers must transform the complex and time-consuming tasks of managing inventory and fulfilling online orders into a cost-effective and efficient process to compete in the saturated e-commerce marketplace.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.