Forrester eCommerce
AUGUST 24, 2021
The Firefighting Dichotomy When problems or a crisis arises in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace with over-worked and stressed-out teams running from problem to problem, not addressing an issue before they are interrupted by the next […].
BigCommerce
AUGUST 26, 2021
Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.
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Kissmetrics
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Retail TouchPoints
AUGUST 26, 2021
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 25, 2021
Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.
BigCommerce
AUGUST 23, 2021
No matter the size of your online store, product descriptions play a key role in your ecommerce business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
AUGUST 24, 2021
Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses. I asked Joe to come on the podcast to discuss the overall online business market, how to sell your online business, the typical valuations he’s seeing, and the Amazon FBA roll-up land grab that is going on right now.
Forrester eCommerce
AUGUST 27, 2021
Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference”, in which […].
Retail TouchPoints
AUGUST 25, 2021
After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible. In the retailX keynote session on Wednesday, Aug. 25, Geronimo Chala, Chief Client Officer at luxury handbag reseller Rebag , discussed the multiple ways the circular concept of “resale
Kissmetrics
AUGUST 27, 2021
Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
AUGUST 25, 2021
The foundation of a Shopify store revolves around its dashboard interface, shopping cart , and all of the other elements that typically go into an online store. However, Shopify also provides the infrastructure you need for running a brick-and-mortar checkout counter with its POS (point of sale) software and hardware. You can combine an online store with the Shopify POS hardware or simply stick with a system for collecting payments from customers in person.
Forrester eCommerce
AUGUST 24, 2021
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.
Retail TouchPoints
AUGUST 24, 2021
Evolution is essential to retail success, even when you’re on top — a maxim Ulta Beauty has embraced over the past year as the industry reinvented itself a rapid pace, according to Kecia Steelman, COO, President of International during her opening keynote at retailX 2021. The retail beauty leader didn’t rest on its laurels; it took the opportunity to expand in new ways while fine-tuning its existing strengths.
Kissmetrics
AUGUST 23, 2021
Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
My Wife Quit Her Job
AUGUST 23, 2021
If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site. Because WordPress is one of the most popular website platforms in the world, there are literally hundreds of ecommerce plugins available to run your online store.
Forrester eCommerce
AUGUST 23, 2021
As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.
Retail TouchPoints
AUGUST 23, 2021
Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will be expanded as well.
Kissmetrics
AUGUST 24, 2021
If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
lateshipment
AUGUST 27, 2021
Are you an online retailer who runs a business on Shopify and wants to provide customers with a streamlined returns experience and maintain profitability ? Then you’ve come to the right place. In this blog, we’ll cover… The existing gap with returns in eCommerce retail The need for a returns management solution to close the gap FAQs from retailers when it comes to returns, etc With this blog, be sure to get to know the ins and outs of returns management and how to optimize it for custom
Forrester eCommerce
AUGUST 23, 2021
Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.
Retail TouchPoints
AUGUST 27, 2021
Even before the COVID-19 pandemic dramatically accelerated the growth of ecommerce and raised consumer expectations for seamless, almost instantaneous fulfillment, on-demand deliveries were already becoming the norm across the globe. Fueled by the rapid shift to online channels and the desire to meet digitally savvy consumers’ expectations for instant gratification, the on-demand food delivery market is surging.
GetElastic
AUGUST 26, 2021
Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey : 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts. 74% of consumers say offers are a top factor when deciding where and what to buy. 48% of consumers said they would avoid brands that did not provide offers.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omnisend
AUGUST 22, 2021
Reading Time: 6 minutes. If you’ve ever stared at your computer screen and wondered what to write in an email to your subscribers—you need a content marketing calendar. A content calendar is an internal system that maps out your content. This includes what you’re going to send, when you’ll send it, and to which segments of your audience. Naturally, sending more emails results in more sales and revenue.
Forrester eCommerce
AUGUST 27, 2021
We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud. In the past two years, I have worked on operating model approaches with digital and IT organizations in all sectors — retail, manufacturing, government, healthcare, […].
Retail TouchPoints
AUGUST 24, 2021
Walmart is commercializing its delivery platform with a new white label service — Walmart GoLocal — that will allow other merchants to tap into the delivery capabilities and nationwide coverage of the largest brick-and-mortar retailer in the U.S. This is the fourth such offering Walmart has rolled out over the last two years as it seeks to diversify revenue streams and compete with Amazon , which JPMorgan predicts will overtake Walmart to become America’s largest retailer by 2022.
GetElastic
AUGUST 24, 2021
Headless Commerce decouples the customer facing frontend presentation layer of your eCommerce experience, from the backend commerce engine. This decoupling provides an unmatched level of flexibility that enables you to make changes as your business needs change quickly and easily. Getting started with a Headless Commerce Approach can feel daunting, here are 10 tips to get you started.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
MakeWebBetter
AUGUST 23, 2021
Marketing budgets have been increasing as companies understand the power of these strategies. In 2020, even with the pandemic, brands had invested more than $ 139 billion in advertising. Still, it is possible to achieve great results with organic marketing as long as it is done correctly. This post is not going to tell you […]. The post What Is Organic Marketing And The Best Tips To Get Started!
Forrester eCommerce
AUGUST 27, 2021
The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for someone to provide them with a price tag for that cloud-native infrastructure. A recent FinOps Foundation survey with 195 respondents — 75% of whom reported […].
Retail TouchPoints
AUGUST 24, 2021
As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. While we likely can expect to see more digital acceleration, what do we know beyond that? The Delta variant is presumed to be stronger and spreading faster, and retailers are already being affected in fundamental areas.
GetElastic
AUGUST 27, 2021
In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. While we encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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