Sat.Nov 22, 2014 - Fri.Nov 28, 2014

article thumbnail

Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

Dynamic Yield

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 52
article thumbnail

Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

Dynamic Yield

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 28