Sat.May 28, 2016 - Fri.Jun 03, 2016

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Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project?

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Why Email is the Key Identifier for Marketing and Advertising Campaigns

Webbula

As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to.