Sat.Aug 23, 2014 - Fri.Aug 29, 2014

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The Marketer’s Guide to Landing Page Optimization

Dynamic Yield

Build and Optimize Landing Pages that Generate more Conversions. The post The Marketer’s Guide to Landing Page Optimization appeared first on Dynamic Yield.

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Personalization Engines

Dynamic Yield

According to Gartner: “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases — marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving […].

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A/A Testing

Dynamic Yield

A/A test is an A/B test, with the difference being that the two variations which form the user experience are identical. An A/A test helps marketers examine the correctness of the setup and the reliability of an A/B testing platform. WHAT IS AN AA TEST GOOD FOR? AA testing is a good technique for checking […]. The post A/A Testing appeared first on Dynamic Yield.

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Pageview

Dynamic Yield

Page views are another valuable metric involved in successful Internet marketing campaigns. As an Internet marketer, you’ll likely want to know how many times your Web page has been viewed to determine what changes could be made to increase this number. Typically, visitors are referred to Web pages from other Web pages and direct hyperlinks. […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Revenue Per Thousand Impressions

Dynamic Yield

One handy tool for measuring the success of an Internet marketing campaign is tracking the revenue per thousand impressions (RPM). Here, you simply estimate the potential earned income from every 1,000 impressions and track accordingly. Note that RPM does not track actual earned income; it is based on an estimate. For example, if you decide […].

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Unique Users

Dynamic Yield

In addition to tracking users at a session level (how many times someone accessed your site), you can also gain valuable insight by tracking “unique” users or “unique” visitors. When tracking unique users, you will want to count how many different visitors reached your site in a given amount of time, regardless of the amount […]. The post Unique Users appeared first on Dynamic Yield.

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Goal

Dynamic Yield

With any marketing campaign, it’s important to outline your desired outcome beforehand so you can accurately measure the campaigns success. For example, a goal could be for a visitor to make a purchase exceeding $20. A goal could be for new visitors to watch an introductory video. A goal could be for returning visitors to […]. The post Goal appeared first on Dynamic Yield.

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Destination URL

Dynamic Yield

Commonly used with Internet marketing campaigns, destination URLs refer to the web page you would like visitors to land on when they click on an ad or link (AKA: landing page). Frequently, in many advertising platforms (like Google AdWords as am example), this varies from the display URL, which represents the webpage address that appears with the […].

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IP Address

Dynamic Yield

“IP” stands for “Internet Protocol” and an “IP Address” refers to a number that has been assigned all devices using a specific network. In the online marketing world, marketers can obtain a list of IP addresses and learn where their web traffic is originating. This can be very helpful in discerning visitor traffic and whether […]. The post IP Address appeared first on Dynamic Yield.

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Audience Segmentation

Dynamic Yield

Audience segmentation is the process of dividing website visitors into subgroups based on a common set of characteristics such as behavior, psychographics, demographics, and customer type. Visitor segments are the fuel that drives marketing analysis, testing, optimization and personalization efforts. These targeted groups allow marketers to see what and who is driving the end-result.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A/B/n Testing

Dynamic Yield

With A/B/n testing, you expose a percentage of visitors to different versions of your website to determine the best performing variation. Unlike A/B testing, you will usually have at least three variations of your website in-use during this process. The “n” in A/B/n refers to the unknown number of variations you will test. Read further […]. The post A/B/n Testing appeared first on Dynamic Yield.

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A/B Testing

Dynamic Yield

Conducting an A/B test means splitting traffic between two different web page variations and understanding which version produces better results. In most A/B tests, marketers aim to optimize the click-through rate of some element on the page or a short-term goal that’s easy to measure. Read further about the difference between A/B testing, multivariate and split URL […].

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Multivariate Testing

Dynamic Yield

When trying to optimize your website, you will likely engage in multivariate testing, which is also known as “multi-variable testing.” In this type of testing, you seek to test multiple elements on your website simultaneously instead of a single item at a time. Read further about the difference between A/B testing, multivariate and split URL testing. […].

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Dynamic Yield Launches Personalized News Solution

Dynamic Yield

Offering Allows Major Publishers to Personalize Their Site For Every User TEL AVIV, Israel August 28 2014 – Dynamic Yield, the automated real-time personalization engine, announced today the launch of a new solution that will offer online publishers the ability to give readers a personalized news experience. When readers visit the site or receive their daily updates, […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Dynamic Yield Launches Personalized News Solution

Dynamic Yield

Offering Allows Major Publishers to Personalize Their Site For Every User TEL AVIV, Israel August 28 2014 – Dynamic Yield, the automated real-time personalization engine, announced today the launch of a new solution that will offer online publishers the ability to give readers a personalized news experience. When readers visit the site or receive their daily updates, […].

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