Sat.May 28, 2022 - Fri.Jun 03, 2022

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9 Effective Tips To Optimize Your Responsive Search Ads

Store Growers

Last Updated on June 1, 2022. After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads. That means you can no longer rely on Expanded Text Ads you created years ago, but you have to put in the work to bring your Responsive Search Ads (RSAs) to the next level. Improving your ads isn’t completely different compared to what came before, but RSAs do require a new approach.

Article 103
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10 Key Takeaways From the State of Amazon 2022 Report and What It Tells Us About the Future of Ecommerce

Ecommerce Platforms

It's 2022, and Amazon still is the biggest player in online commerce. It's also not very likely that this is going to change anytime soon. ?????. As of this year, there are 1.5 million active sellers on the platform offering 75 million different products. That's one big wow! But hold on, why are we telling you all this, and where does this data even come from?

eCommerce 104
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Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester eCommerce

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business. Vendors and the media trumpet the success stories of companies that build […].

Customer 370
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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407: Starting The World’s Fastest Growing Backyard Game With Greg Meade Of CrossNet

My Wife Quit Her Job

Today I have my friend Greg Meade on the show. Greg is the founder of CrossNetgame.com which is an amazingly fun game that is a combination of volleyball and four square. I have a set, my kids love it and in this episode we’re going to learn how to launch a successful game to the market. What You’ll Learn What is Cross Net and how to play How Greg invented the Cross Net game How to successfully launch a brand new game to the market Other Resources And Books CrossnetGame.com Sponsors

Games 236
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The eCommerce Customer Decision Making Process Simplified

Groove

How The eCommerce Customer Decision Making Process Works. The key to making data-driven decisions is to first understand how the customer decision making process works. With this fundamental knowledge, you will be able to cater to the needs of each customer segment. 1. The Customer Recognizes They Have a Problem That Needs To Be Solved. The customer decision making process begins with a consumer realizing that they are presented with some sort of problem.

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Circle K Parent to Roll Out Self-Checkout Tech to 7,000 Stores

Retail TouchPoints

Alimentation Couche-Tard Inc. , parent company of the Circle K convenience store chain, will purchase more than 10,000 touchless self-checkout systems, with plans to deploy them in more than 7,000 Circle K and Couche-Tard stores in the U.S., Canada and Europe over the next three years. The Mashgin system, branded as “Smart Checkout,” relies on AI-powered technology that can improve customer checkout time up to 400%.

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The Top 45 Wholesale Clothing Vendors For Your Online Boutique

My Wife Quit Her Job

If you want to start an online clothing store or a tshirt business, you first need to find the right wholesale clothing vendors for your shop. Clothing suppliers come in all different shapes and sizes and before you decide on a wholesale supplier, you must consider the following. Style – Different clothing vendors specialize in different styles.

Clothing 234
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How Video Marketing Will Increase Your Business’s Conversions

Groove

Why Video Marketing? Video is something we consume everyday, multiple times a day. It not only can be a form of entertainment, but it can be informative and make it easier for users or potential customers to understand your brand’s message, educate them on products, and gain your trust. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it.

Marketing 195
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Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Forrester eCommerce

It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand.

Mobile 328
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Last-mile Carrier Tracking: A Competitive Edge for Your Ecommerce Business

lateshipment

Last-mile carrier tracking can be the most expensive and time-consuming part of your ecommerce business’ shipping and delivery process. Adding fuel to the fire is your customers’ growing demands of wanting complete visibility into the last-mile process. However, meeting these demands is not as easy as it looks. This is primarily because ecommerce businesses hand over the reins of the last-mile and post-purchase to the shipping carrier.

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Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

Salsify

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.". — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone. When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place with Salsify. But we weren't leveraging the platform and hadn't used it to syndicate product content.

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Three Techniques To Better Manage Digital Disruption To The Enterprise

Forrester eCommerce

When disaster strikes, how organizations respond is critical to minimizing the impact.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the explosive growth of online shopping. The pandemic was the spark that created a whole new kind of customer — a customer who turned to online shopping from the comfort of their own home to satisfy all of their shopping needs.

Fashion 327
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Best Video Editing Software Options for 2022

Ecommerce Platforms

The best video editing software for 2022 will instantly upgrade your video content, and give you the best possible chance of amazing your audience. Over the years, countless companies have released video editing tools intended to support beginners and professionals alike in creating amazing content. While many of the top solutions for video editing used to be extremely expensive and complex, new contenders have emerged in the market to reduce costs and confusion.

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What Are Walled Gardens? | Salsify

Salsify

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer. These exclusive third parties impede the transfer of data and agility in the market — ultimately degrading the consumer experience.

Consumer 147
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Your Buyers Are Evolving, And You Should Follow

Forrester eCommerce

Marketers need to understand how their buyers are changing and enable their buyer-facing roles with key insights to gain competitive advantage and drive growth.

Marketing 212
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Cashierless Stores Can Solve Labor Challenges and Create New Levels of Customer Convenience

Retail TouchPoints

Cashierless stores, also known as autonomous stores, are sprouting up in a range of venues, from airports to college campuses to sports stadiums. But the technology is still far from the mainstream — meaning there’s still plenty of “runway” for interested retailers. However, cashierless store success depends on having (or attracting) a customer base that values the convenience they offer and isn’t intimidated by the technology.

Customer 315
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Prada plans monthly product, NFT drops

RetailDive

The brand will host 24-hour online events, starting June 2, where shoppers in select areas can buy limited-edition items and receive accompanying NFTs.

Events 137
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Shopping Trends: Unique In-Person Shopping Experiences | Salsify

Salsify

Shoppers have been returning to brick-and-mortar stores with higher expectations than ever before, giving rise to new omnichannel shopping trends.

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The ASM Landscape Is Shifting Under Our Feet — As Are The Acronyms

Forrester eCommerce

Since publishing my first report on attack surface management (ASM), Find And Cover Your Assets With Attack Surface Management (one of my favorite titles to date), the market has taken off in a number of different directions and developed several flavors — and acronyms. Forrester defines ASM overall as follows: The process of continuously discovering, […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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DoorDash Acquires Wolt, Expanding Operations to 27 Countries

Retail TouchPoints

DoorDash has acquired Wolt Enterprises , a Helsinki-based last mile delivery company. The deal will bring DoorDash to a total of 27 countries, 23 through the Wolt product and brand. The transaction is part of DoorDash’s effort to accelerate its international growth through faster product development and improved investment efficiency. Wolt CEO Miki Kuusi will oversee the combined company’s team and operations outside of the U.S., reporting directly to DoorDash CEO Tony Xu.

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A Quick Sky Pilot Review: Everything You Need to Know

Ecommerce Platforms

One lucrative market opportunity in the digital e-commerce world is that of online course sales. It’s a booming market. While not everyone gets rich overnight, it's possible to earn a sizable income, even as a side hustle. In fact, by 2025, the e-learning market is predicted to reach as much as $300 billion. If Shopify is your e-commerce platform of choice, several online course platforms are available to you.

Shopify 104
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The challenges and opportunities facing retailers in the metaverse

365 Retail

In twelve short months, the word ‘metaverse’ has evolved from the plot point of a niche sci-fi novel to the world’s largest tech obsession. Enormous investments from industry leaders like Meta (formerly Facebook) and Microsoft have only added to the anticipation, and experts now agree it has the potential to revolutionise digital experiences. . As Mark Zuckerberg aims to launch key features of the metaverse in as little as five years , businesses worldwide must prepare now to harness the impact

eCommerce 124
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Perspective Is Key To Understanding AIOps

Forrester eCommerce

When I joined Forrester last fall, I was immediately asked, by both vendors and clients, “So how are you defining AIOps?” I was caught off guard and a bit surprised at how little guidance existed, especially from a practitioner perspective available in the industry. The prior AIOps NowTech and Forrester Wave™ evaluation were nearly 12 […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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American Eagle to Expand Presence in India with 50 New Stores

Retail TouchPoints

American Eagle ’s licensee in India, Aditya Birla Fashion and Retail Limited (ABFRL), has announced plans to open 50 additional stores across the country over the next three years. The news was announced in conjunction with the brand’s latest store opening in Jaipur, Rajasthan. “American Eagle is an iconic global jeans brand, and we believe a strong market like Jaipur offers tremendous potential,” said Ashish Mukul, Brand Head of American Eagle India in a statement.

Fashion 304
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What Trunk Club's demise says about apparel subscriptions

RetailDive

Customers who engage with Nordstrom's stylists, online or in stores, spend more time and money at the retailer. So it's going outside the box.

Apparel 131
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Wickes has launched its own store on eBay

365 Retail

Home improvement business Wickes has launched its own store on eBay , with its first step into ‘marketplace’. The brand has curated a range of over 4,000 products to target eBay’s visitors. Available now to the site’s Home and Garden audience, Wickes eBay range includes best-selling flooring, internal doors, tiles, paint, ready to fit kitchen and garden products.

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Invest In The Healthcare Data Of The Future Or Flatline

Forrester eCommerce

My name is Kyle Rybarczyk, and I recently joined Forrester as an analyst covering data analytics, AI/ML, enterprise health clouds, electronic health records, and the digital front door in the healthcare sector. I have a passion for healthcare, the ever-changing digital world, and how the two will combine to streamline workflows and improve patient outcomes […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib