Sat.Jan 14, 2017 - Fri.Jan 20, 2017

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3 Videos to Drive Product Page Conversion

Groove

According to Animoto , 73 percent of U.S. adults more likely to purchase a product after watching a video about it. Let that sink in for a second.

eCommerce 314
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146: How To Grow From A Company Of 1 To A Company of 1000 With Michael Gerber Of E-Myth

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. He’s an author who I’ve followed ever since I started my first business. He is an amazing speaker, author, and business consultant who has coached more entrepreneurs than anyone I can think of. His book the EMyth Revisited is considered required reading for anyone wanting to build a business of their own and changed my way of thinking about small business.

Books 156
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The Beginner’s Guide to Creating an Affiliate Ecommerce Store

A Better Lemonade Stand

Running an ecommerce store can be a profitable and fulfilling online business venture, but you must be willing to invest a considerable amount of time and money to get started. If you’ve been on the fence about taking the leap, there’s an attractive alternative that could be just the ticket: creating an affiliate store. The post The Beginner’s Guide to Creating an Affiliate Ecommerce Store appeared first on A Better Lemonade Stand.

eCommerce 132
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Which athletic brand is gaining market share? Year-over-year online purchase analysis

Jumpshot

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases.

Marketing 111
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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7 Beautiful BigCommerce Websites

Groove

15 Seconds. That’s all merchants have to capture a user ( a ccording to Tony Haile, CEO of Chartbeat ).

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2016 Income Report: How Our Online Store Performed This Past Year

My Wife Quit Her Job

My wife just closed the books on our online store and I’m happy to say that we achieved double digit growth yet again. And the fact that we’ve maintained double or triple digit growth for the past 9 years continues to amaze me! As I mentioned in my mid year report, 2016 was all about improving my online store and I spent most of my free time on strategies to increase sales.

Books 156

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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […]. The post How You Can Generate More Profit Using Google’s Dynamic Search Ads appeared first on Bootstrapping Ecommerce.

Games 79
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e=mc2 events and fluid events tell the Children’s Aid Foundation story

Canadian Special Events

On November 26, 2016, the Children’s Aid Foundation’s 30th Annual Teddy Bear Affair was held in Toronto at the Metro Toronto Convention Centre. This year marked the 30th anniversary of the celebrated event which draws some of Toronto’s most dedicated and generous philanthropists. The e=mc 2 events team in Toronto was in charge of producing the event elements including entertainment, technical production, decor, production management and logistics.

Events 75
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A New Way to Compete on Walmart: The ChannelAdvisor Algorithmic Repricer

ChannelAdvisor

It’s incredible how quickly time flies when you’re busy keeping up with the ever-changing world of e-commerce. A lot has happened in a year — the first Prime Air delivery was made successfully, Instagram went after Snapchat head-on and Alexa took the holidays by storm (to name a few!). It’s hard to believe that a few months short of a year ago, we were telling the world — on the Catalyst stage no less — that ChannelAdvisor was going to be Walmart’s very first third-party launch partner on their

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Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar]

Omniconvert

Are you aware of the latest techniques and trends on conversion rate optimization that will make your online business be successful in 2017? The following webinar will provide the answer to this question and will show you why conversion rate optimization is the core your SaaS growth plan. Join Valentin Radu, CEO Omniconvert, and Vasil. The post Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar] appeared first on Conversion Rate Optimization (CRO) Blog - Omniconv

Webinar 60
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Exclusivity Works

SheerID

When making a purchase, there are a slough of psychological. The post Why Exclusivity Works appeared first on SheerID.

Blog 60
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Seneca Designs for CANFAR’s Bloor Street Entertains

Canadian Special Events

By Emily Milic, Seneca College. Seneca College students and faculty transformed five Bloor Street retailers into elegant dining spaces for Bloor Street Entertains; the annual event which takes over boutiques and galleries in the Bloor-Yorkville corridor to raise between $500,000 and $1 million annually for CANFAR. “We are thrilled to be celebrating our tenth year working with CANFAR on this important event,” says John MacBride, Professor and Program Coordinator of Seneca’s Event Management – Ev

Events 68
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The Catalyst 2017 Keynote Lineup Is Here!

ChannelAdvisor

Recently, we announced the official Catalyst 2017 breakout sessions. Since then, everyone’s had one question on their minds: “Who will be the featured keynote speakers?”. With a jam-packed agenda full of valuable takeaways, led by industry innovators, analysts and experts , you may find it hard to believe that we could top such an exclusive group with even more industry influencers.

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Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Dynamic Yield

Real-time personalization is here to stay. For lagging industries, this means getting on the train or getting off of the (digital) tracks. The post Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In fact, Americans’ preference for Amazon-brand products reached record highs, accounting for 81 percent of the purchases in December. Meanwhile in the UK, purchase volumes remained stable, but customers replaced their preference for gaming products with books.

Gifts 74
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6 Simple Tips To Pairing Wine & Food

Canadian Special Events

As a sommelier, my clients always ask me what my favourite wine is and my answer is always the same: I’m far too promiscuous to pick just one. So much of what I’m drinking depends on what’s I’m doing, eating, who I’m with, the weather, my mood… what I’m likely sipping poolside when it’s +40 outside, is much different from what I’m sipping by the fire in January when it’s minus 40 and beautifully crisp.

Events 61
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Pandas, Penguins and Possums: Understanding Three Google Algorithms for E-Commerce

ChannelAdvisor

So here we are, another year down, another year full of SEO changes. If there was one thing we learned in 2016 is that Google loves change. What was perfectly acceptable and an SEO best practice yesterday might sink your site faster than you can blink today, so you need to always stay on top of the changes over at “the big G.”. With all these changes, figuring out how to not only keep your organic traffic coming in while also keeping your site penalty-free can be a hassle, especially while you’r

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Introducing: Omnichannel Audience Sharing

Dynamic Yield

With Dynamic Yield, audience data from all devices is now shareable, empowering marketers to create richer personalized experiences across channels. The post Introducing: Omnichannel Audience Sharing appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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When Major Press Blows Up Your Business

eCommerceFuel

New post from eCommerceFuel : Welcome to the first episode of 2017! Today I’m chatting with Brad Bernhart, a fellow Montana business owner and craftsman behind the awesome tools over at Earlywood Designs. Brad talks about his recent experience handling an unexpected rush of orders, thanks to a press release over the holiday season that depleted his inventory and left him shorthanded in the workshop.

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Event Report: What’s Cooking Bracebridge?

Canadian Special Events

Now in its third year, What’s Cooking Bracebridge – The Great Muskoka Cookbook Adventure is growing and becoming recognized as a successful tourism and culinary event. The event, which took place this past fall, targets culinary enthusiasts and foodies from the GTA, Muskoka and geographic areas in between and is a hit with cottagers that are extending their stay into the fall and winter season.

Events 40
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Canada’s Most Majestic & Rentable Castles

Canadian Special Events

All across the country, our rich and colorful history can be found inside the great halls and gardens of our notable castles, forts and mansions. Built hundreds of years ago, these fairy tale like destinations tell the stories of intrigue , war, passions, scandal, love and loss. Our castles are majestic and filled with mystery and magic. Best of all, you can bring some of that enchantment and beauty to your events by renting them to become the backdrop for your special celebrations.

Events 40
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Presentation Genius or Lucky Break?

Canadian Special Events

It is said “you eat with your eyes first” so creating a lasting first impression, is the key to getting the guests to not only try the food, but love it, Instagram it & talk about on social media. Let’s face it, the landscape of food service has changed in the past years. Everyone is a “foodie” pinning pictures of the latest and greatest. So as caterers and planners, you have to dig deep for innovation and big ideas.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Event Report: Decor & More”s Let It Snow Gala

Canadian Special Events

Casino Rama hosted its VIP “thank you” Soiree on November 22nd 2016. Décor & More Inc. handled the design and décor for this year’s theme, Let It Snow. Guests entered through a glistening cobblestone walkway, a whimsical promenade leading to someplace magical. Snow covered cedar spilled from swirly columns, as crystal accents splashed light in every direction.

Events 40
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Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Dynamic Yield

Real-time personalization is here to stay, and financial institutions must start adopting new strategies at a faster pace to acquire and retain customers. The post Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations appeared first on Dynamic Yield.

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Closing the Mobile Conversion Gap

Dynamic Yield

Despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead. The post Closing the Mobile Conversion Gap appeared first on Dynamic Yield.

Mobile 36
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Introducing: Omnichannel Audience Sharing

Dynamic Yield

With Dynamic Yield, audience data from all devices is now shareable, empowering marketers to create richer personalized experiences across channels. The post Introducing: Omnichannel Audience Sharing appeared first on Dynamic Yield.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Dynamic Yield

Real-time personalization is here to stay, and financial institutions must start adopting new strategies at a faster pace to acquire and retain customers. The post Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations appeared first on Dynamic Yield.

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Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Dynamic Yield

Real-time personalization is here to stay. For lagging industries, this means getting on the train or getting off of the (digital) tracks. The post Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations appeared first on Dynamic Yield.

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Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Dynamic Yield

Real-time personalization is here to stay. For lagging industries, this means getting on the train or getting off of the (digital) tracks. The post Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations appeared first on Dynamic Yield.

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RichRelevance vs. Dynamic Yield

Dynamic Yield

The post RichRelevance vs. Dynamic Yield appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib