Dynamic Yield
JULY 20, 2014
I hate to break it to you, but a high-tech Internet startup is not a natural environment to do research. The post Doing Data Science in a Startup: The Hard Truth appeared first on Dynamic Yield.
Dynamic Yield
JULY 21, 2014
To find out how good your landing page optimization is, use the checklist below to evaluate your optimization efforts. The post A King’s Landing: Claim Your Landing Page Optimization Throne appeared first on Dynamic Yield.
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Dynamic Yield
JULY 20, 2014
“Pay per click” or “PPC” is a method of payment referring to when website visitors click on a featured ad. As opposed to other cost models, the ad owner must pay per click each time his or her ad is selected, which is owed to the website owner who agreed to host the ad. Also […]. The post Pay Per Click Advertising (PPC) appeared first on Dynamic Yield.
Dynamic Yield
JULY 22, 2014
Did you know? We count impressions of website content units only when at least 50 percent of a unit is actually visible on the user’s screen for at least a second. We call it “real impressions.” This ensures you know how users really engage with certain parts of your site. Unique to Dynamic Yield, a “real […]. The post Real Impression appeared first on Dynamic Yield.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Dynamic Yield
JULY 20, 2014
To find out how good your landing page optimization is, use the checklist below to evaluate your optimization efforts. The post A King’s Landing: Claim Your Landing Page Optimization Throne appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Whenever a web page tries to load, your browser looks for directions within the site’s code, which almost always include JavaScript tags. The tags control what content is delivered to each visitor and also impact a website’s speed in regard to loading times. JavaScript has two forms, “Synchronous JavaScript” and “Asynchronous JavaScript.” We will describe […].
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Dynamic Yield
JULY 20, 2014
According to Marketing Sherpa, a conversion is “the point at which a recipient of a marketing message performs a desired action.” In other words, a conversion is simply getting someone to respond to your call-to-action. This could be opening an email, registering for a newsletter, and requesting a demo amongst other things. In a B2B […]. The post Conversion appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Internet marketers use conversion rates to measure how many website visitors perform a specific action. This could be completing a purchase, joining a mailing list, requesting more information, etc. The rate is determined by dividing the number of desired completed actions by the number of visitors. If a website isn’t achieving the desired conversion rate, […].
Dynamic Yield
JULY 20, 2014
Conversion Rate Optimization (CRO), in its simplest form, is finding ways to constantly improve the conversion rate on your website. It’s the method of using analytics, user feedback, a/b testing and more to improve the user experience and increase engagement. According to Marketing Sherpa, conversion rates are the point at which a recipient of a […].
Dynamic Yield
JULY 20, 2014
Conversion Funnel Definition – A conversion funnel is a way to comprehend the flow of potential prospects into paying customers. Just as a funnel guides liquid or powder into a small opening, so too does a conversion funnel guide customers to complete the last step or final, desired action (a purchase or a conversion event). […]. The post Conversion Funnel appeared first on Dynamic Yield.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Dynamic Yield
JULY 20, 2014
When you click on a link resulting from either an Internet ad or a search engine query, the page you land on is referred to as a “landing page.” Ideally, the information on the landing page matches the Internet ad selected or the search engine query you submitted. For example, if you search “World Cup […]. The post Landing Page appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
This is a vital step of the overall conversion optimization process. For the landing page optimization (LPO) portion, the goal is to turn visitors into paying customers. In most cases, a visitor arrives on a landing page after electing to click on an advertisement or a link that leads them to a relevant landing page. […]. The post Landing Page Optimization appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
What is Statistical Significance? When a test result is said to be statistically significant, it means that the best performing variation can be declared a winner, and served to all users going forward. More specifically, it means that probability that winning variation outperformed the rest just due to pure chance is small in some sense […]. The post Statistical Significance appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down. Although […]. The post Above The Fold appeared first on Dynamic Yield.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Yield
JULY 20, 2014
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen. This phrase has translated to the […]. The post Below the Fold appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Typically, a “call to action” or “CTA” is a clickable item on a web page, which directs visitors down a conversion path. Most CTAs are links, images, banners and/or other graphical elements that users opt to click to either learn more information, supply user information and/or proceed with a purchase. CTAs are critical in Internet […]. The post Call to Action (CTA) appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Internet marketers use web analytics to measure the success of portions of their websites. No longer limited to simple visitor traffic counts, web analytics now tell website owners a variety of details about their visitors in addition to quantifying the success (or lack of) a recent advertising campaign. Web analytics come in two forms” “off-site” […].
Dynamic Yield
JULY 20, 2014
Online marketers use behavioral targeting to best select which ads or content to show to consumers based on previous actions with web browsers and website interaction. Typically, the most valuable behaviors to capture are those related to searches conducted with browsers and actual visits to websites. Based on what users are looking for and/or at, […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
JULY 20, 2014
This online advertising pricing model ensure advertisers only pay for their ad when those who view it complete the desired action. For example, if you visit a fitness attire website, you may see an ad in the top right corner for a related wellness supplement. If you don’t click on it, the advertiser who had […]. The post Cost Per Action Advertising (CPA) appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to […]. The post Cost Per Click Advertising (CPC) appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
In Latin, “mille” means 1,000. In the advertising world, “cost per mille” or “CPM,” refers to the cost to display one ad to 1,000 viewers. It is such a standard measurement that marketers usually use this method to compare the cost of a variety of campaign ideas for the same product. For Internet marketing, CPM […]. The post Cost Per Mille Advertising (CPM) appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
Internet marketers determine how successful an ad campaign is by measuring how many visitors click on a link. By tracking click-through rates (or CTRs), advertisers can accurately determine the response their web banners or email ads are receiving. Since most campaigns drive readers to complete a specific action, this first step – accessing more information […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
JULY 20, 2014
What are Machine Learning Algorithms? Machine learning algorithms are algorithms which are trained to perform a task without being explicitly programmed how to do it. These algorithms acquire this ability by learning from provided data, often learning by example. At their core, machine learning algorithms are intended to assist in making generalizations from observed data. […].
Dynamic Yield
JULY 20, 2014
In online advertising, an impression is an instance of an ad being seen. For example, if you use Google AdWords to purchase the keyword “organic chocolate” and user searches prompt your ad to appear 143 times, you would say your ad has had 143 impressions. Impressions are usually tracked alongside click-through rates (CTRs), but your […]. The post Impression appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
I hate to break it to you, but a high-tech Internet startup is not a natural environment to do research. The post Doing Data Science in a Startup: The Hard Truth appeared first on Dynamic Yield.
Dynamic Yield
JULY 20, 2014
The post The Digital Marketing Glossary appeared first on Dynamic Yield.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Dynamic Yield
JULY 20, 2014
Content Delivery Networks (CDNs) are used to provide Internet content from more than one source. For example, if you have a website with a high volume of video content and 10,000 visitors attempt to view your video at one time, they may experience delays if this content is being provided by a single server. This […]. The post Content Delivery Network (CDN) appeared first on Dynamic Yield.
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