Sat.Jul 20, 2019 - Fri.Jul 26, 2019

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Multi-Platform Integration: 3 Challenges eCommerce Brands Face

ESW

There are many moving parts to running an eCommerce store, especially as it grows. eCommerce brands need several services from software solutions, often provided by several vendors. This can make for a big headache when it is time to integrate all the different types of software in your stack. . When eCommerce brands grow, they may find that their website host may not be the right fit for them anymore or that their content management system can no longer keep up.

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The Definitive Guide to Mobile Deep Linking

Kissmetrics

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

Mobile 214
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Getting the Most from Your eCommerce Product Pages

Kibo

Product pages do a lot of heavy lifting on omnichannel eCommerce sites. They serve as landing pages in paid and organic search results and on social media; they contain real-time inventory and fulfillment information; they integrate user-generated and official content; and via cross-sells they often suggest alternatives and complementary choices. Not surprisingly, then, improving product pages is a priority for 60% of merchants , according to technology researcher Forrester, while personalizatio

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The Future Of Work Is An Adaptive Workforce

Forrester eCommerce

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019

BigCommerce

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center.

Marketing 381
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How to Track and Improve Your Rankings Without Spending Money

Kissmetrics

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

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IoT And Blockchain: Are We There Yet?

Forrester eCommerce

The internet of things (IoT) and blockchain. They should go together like strawberries and cream, right? What could make more sense than a constant stream of data about devices, their state, and their use, combined with a distributed and trustworthy mechanism for anyone to read or say things about the data? And yet, almost three […].

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Are PWAs The Way? Everything You Need To Know About Progressive Web Apps For Ecommerce

BigCommerce

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology.

eCommerce 347
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Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Optimizely

Custom furniture for your home is more accessible than you might imagine thanks to Joybird. The California-based brand is known for mid-century modern furniture that you can customize in a variety of colors and fabrics. A true DNVB success story, Joybird was acquired by La-Z-Boy in 2018 and remains incredibly popular with lovers of interior design. But is Joybird’s marketing as trendy as their beloved sectionals?

Marketing 150
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How To Make Your E-Commerce Web Site Voice Search Ready

RTP blog

By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise of smart speakers and mobile voice assistants, it shouldn’t surprise you that by next year, half of all web searches will be voice-activated (according to a study by comScore ). What may surprise you is the fact that only 4% of businesses are voice search ready.

eCommerce 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Making The Smart City Safe And Secure

Forrester eCommerce

According to UN projections, 68% of the world’s population will live in urban areas by 2050. As cities grow, municipal governments are investing in infrastructure and applications to improve operations, services for constituents, and the overall urban experience. Composed of the internet of things, “smart cities,” aimed to optimize operations, present new security and privacy […].

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Sellers Summit 2019 – My Keynote Speech And A Behind The Scenes Recap

My Wife Quit Her Job

When Toni and I first launched the Sellers Summit back in 2016, we quickly learned that launching a brand new conference from the ground up is an uphill battle. When you’re the new kid on the block, it’s hard to get speakers. It’s hard to attract sponsors. And most importantly, it’s hard to convince attendees to fly all the way out to Florida and spend 3 days with you.

Events 137
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How to stay agile with an omnicommerce strategy

GetElastic

An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

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Low Sales? You’re Probably Making These 23 Common Ecommerce Mistakes (Part 1: Your Website)

Omnisend

Opening up your first ecommerce store can be a very exciting moment. However, keeping it open can be a real problem as you soon find yourself spending money on ads but not really seeing any results. You have good traffic, but no sales, or only low sales. This can be really frustrating, especially when you don’t know Read more The post Low Sales?

eCommerce 149
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Manufacturers’ Digital Transformation Will Fail Without Both IT And OT

Forrester eCommerce

If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory, critical intellectual property, and the bosses’ email: The data center is everything. In the other, proprietary, expensive, and arcane electromechanical monsters lurk next to the production […].

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265: The Secrets To Asian Efficiency And Productivity With Thanh Pham

My Wife Quit Her Job

Today, I’m really happy to have my fellow Asian compatriot Thanh Pham on the show. Thanh runs the popular site AsianEfficiency.com where he teaches others how to be more productive with their time. He is considered to be one of the top thought leaders in the productivity industry and he has been featured in Fast Company, Inc.com, Forbes, Huffington Post, and The Globe & Mail.

Books 120
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Amazon one-click checkout patent has expired. Should merchants use it?

GetElastic

It’s approaching two years since Amazon’s patented one-click checkout feature expired on September 11, 2017, granting license-and-lawsuit free use for online merchants. During the patent’s life, Amazon legally strong armed chief rival Barnes and Noble into removing its own version of the feature, while licensing to Apple to the tune of $1 million per year.

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The Only Aliexpress Dropshipping Guide You Need to Start Selling Online

Ecommerce Platforms

If you're scouring the web for a comprehensive AliExpress dropshipping guide , then you're in the right place. During this post, we're going to explore everything you need to start selling online with the help of this fabulous platform. Does that sound good to you? Perfect. Let's dive straight in! What's DropShipping? If you're new to the sphere of e-commerce selling, you might be a tad unsure of what dropshipping actually is.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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CX SF 2019: The Way To Innovate

Forrester eCommerce

Companies commonly ask me these innovation questions: What emerging technology should I invest in this year? We’re piloting [new technology] — where do we start? How do we manage innovation when we’re busy with incremental improvements? What this shows is that many companies know that innovation is important — and they’re right. Innovation is crucial […].

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The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. doors and seemed destined for the retail graveyard. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

Toys 124
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6 steps to improve the ecommerce payment process

GetElastic

One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how the checkout process affects a visitor. Here’s the truth: The checkout page is a critical cog in this mechanism.

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The Beginner’s Guide to Live Chat Support for Ecommerce & How it Can Grow Your Sales

Bootstrapping Ecommerce

In this article, we’re going to cover the basics of live chat and demonstrate how you can enhance the whole customer life cycle with it. The post The Beginner’s Guide to Live Chat Support for Ecommerce & How it Can Grow Your Sales appeared first on Bootstrapping Ecommerce.

Live Chat 114
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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A Pragmatic Guide To Brand Value

Forrester eCommerce

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

Marketing 356
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How to Automate Purchase Orders in 10 Minutes with TradeGecko

TradeGecko

Business is booming in the new year! There’s a greater demand for your products and services, and you’re swimming in new orders. Informal agreements and handshake deals worked when you first started. But tracking and managing them will be harder to manage over time. How will you be able to reconcile receipts with your budget or protect your company without any formal documentation?

Document 106
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5G and its impact on enterprises

GetElastic

After much speculation, 5G has finally arrived. Mobile Internet speeds will be faster than we have ever seen, and will usher in a new generation of technology. From the networks to consumers and even the enterprise, 5G will bring in a plethora of changes to our daily lives. While this update will be game-changing, it likely will not come without a few hiccups.

Mobile 140
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What is Email Appending?

Webbula

What is Email Appending? Email appending is one of the most accurate and quickest ways to add email to your customer data. Who wouldn’t want that? Even though it has. The post What is Email Appending? appeared first on Webbula.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Business Intelligence (BI) market consolidation – what to expect next?

Forrester eCommerce

The past two years have seen a significant divergence in the maturity of the supply and the demand sides of the BI market. This divergence will influence market dynamics for the next two years and affect enterprise insights leaders making strategic vendor and platform decisions. Specifically, the: Supply side is very mature. BI technology has […].

Marketing 347
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10 Etsy Tips for Differentiating from Similar Sellers and Products

SellBrite

With more than 2 million total active sellers as of 2019, Etsy has never been more crowded. No matter what niche you’re in, you’re likely to be competing with dozens of other active sellers offering similar products. Sellers need to stand out in order to make Etsy a viable business option. ( Source ). But even with fierce competition for shoppers’ attention, you can boost your listings and appeal to more customers without changing your inventory or overhauling your entire seller strategy.

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Are your fulfillment logistics ready for peak season?

GetElastic

According to the National Retail Federation , retail sales during 2019 are forecast to increase between 3.8 percent and 4.4 percent, this growth would result in $3.82 trillion and $3.84 trillion. Based on growth of 10-12 percent, online sales would total between $751.1 billion and $764.8 billion. Despite threats of trade wars, this estimated growth and outlook for online retailers in particular is promising this upcoming peak season. .

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How to Start a Side Hustle: 9 Part-Time Online Business Ideas

A Better Lemonade Stand

Start a side hustle in your free time so you can earn extra income while still working your 9-5! Check out these part-time business ideas for inspiration. The post How to Start a Side Hustle: 9 Part-Time Online Business Ideas appeared first on A Better Lemonade Stand.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.