BigCommerce

SEPTEMBER 30, 2021

Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…

Omnichannel 463

Omnichannel 463

Forrester eCommerce

SEPTEMBER 30, 2021

As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.

Customer 370

Customer 370

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt , which has entered the cultural lexicon and boasts more than 4.6 billion views and counting. What hasn’t been happening much on TikTok is actual buying, until now that is. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from

Social Media 317

Social Media BigCommerce Events eCommerce 317

Kissmetrics

SEPTEMBER 28, 2021

There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.

SEO 266

SEO eCommerce Payment Services Payments 266

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

SEPTEMBER 30, 2021

Pumpkin spice is in the air and the holiday season is upon us.

Omnichannel 388

Omnichannel 388

Forrester eCommerce

SEPTEMBER 29, 2021

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […].

Automotive 370

Automotive Mobile Events Customer 370

Kissmetrics

SEPTEMBER 29, 2021

Getting your business active online has never been more critical. Yes, even if you’re a brick-and-mortar brand, you need an online presence. Research shows that 87 percent of shoppers start their product search through digital channels—and missing out on prospective leads is a loss for any business. While looking around for a content management system (CMS) to help improve the traffic to your website, you’ve probably come across Joomla.

SEO 254

SEO Improvements eCommerce Management 254

Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Forrester eCommerce

SEPTEMBER 29, 2021

In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2021 Forrester/InfoWorld Enterprise Architecture Awards show a close focus on business results with a particular eye to enabling innovation across the enterprise plus an agile approach to technology implementation. […].

Technology 370

Technology 370

Retail TouchPoints

SEPTEMBER 27, 2021

Nordstrom has introduced a two-story Nordstrom Home retail space at its NYC flagship location in Midtown Manhattan with an emphasis on city living featuring products such as compact appliances, small furniture and suitcase-friendly items for tourists. The move coincides with the debut of Nordstrom Home, a newly expanded merchandise assortment concept that includes kitchen and tabletop, home textiles and home décor.

Retail 304

Retail Consumer Customer 304

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Kissmetrics

SEPTEMBER 30, 2021

I’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. For the most part, brand mentions are a marketing score (even when the words themselves are negative).

Social Media 214

Social Media Blog PPC Marketing 214

My Wife Quit Her Job

SEPTEMBER 29, 2021

Today I’m thrilled to have Earnest Epps on the show. Earnest is the founder of High Ticket Ecom Secrets where he teaches high ticket dropshipping and runs a successful dropshipping store. Those of you who have followed me for a while know that I’m not a huge fan of dropshipping as a long term business model but Earnest has made it work by dropshipping high ticket and expensive products online.

eCommerce 156

eCommerce 156

Forrester eCommerce

SEPTEMBER 29, 2021

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

Definition 370

Definition Marketing Management Operations 370

Retail TouchPoints

SEPTEMBER 29, 2021

Over the past few years, the subscription economy has grown to new heights. While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business.

Subscription 298

Subscription Payment Services Payments Automotive 298

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Kissmetrics

SEPTEMBER 30, 2021

If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to follow and the tools Squarespace offers.

SEO 188

SEO eCommerce Improvements Blog 188

My Wife Quit Her Job

SEPTEMBER 27, 2021

Dropshipping has a reputation for being a get rich quick scam because it sounds too easy. You don’t need to store inventory. You don’t need to ship or fulfill orders. You don’t need much money to get started. You can run a dropshipped store from anywhere in the world. While these statements are all technically true, a common misconception is that running a successful dropshipped store is easy.

Fulfillment 156

Fulfillment Shipping eCommerce 156

Forrester eCommerce

SEPTEMBER 28, 2021

Banks and other financial services firms always ask: “What are the others doing?” They leverage the answer to this question to assess their overall strategic position, compare their key challenges with those of others, and plan for the transformation of their application landscape to a more powerful customer-centric approach. Source: Financial Services Firms Have Solid […].

Financial Services 370

Financial Services Banking Other Customer 370

Retail TouchPoints

SEPTEMBER 30, 2021

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

lateshipment

OCTOBER 1, 2021

Brands across eCommerce are looking to improve their services at every touchpoint to build a loyal customer tribe and grow. And one way these eCommerce brands are advancing in their said vision is by constantly adopting newer technology in every area of operations. From optimizing their website and checkout experience, making use of marketing tools to enable product discovery and customer engagement, etc.

Shipping Costs 130

Shipping Costs Shipping eCommerce Social Media 130

MakeWebBetter

SEPTEMBER 30, 2021

Are you aware of the WooCommerce Gift Card Coupons and their benefits yet? Online marketing is the deep sea of different marketing gimmicks. It won’t be wrong to say that these marketing gimmicks work as the sales magnets for your WooCommerce store. Among many, gift cards and coupons are the two most used marketing tactics […]. The post WooCommerce Gift Card Coupons: All You Need To Know To Sell Pre-Defined Coupons!

WooCommerce 153

WooCommerce Gifts Marketing eCommerce 153

Forrester eCommerce

OCTOBER 1, 2021

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

Customer 369

Customer B2B Marketing 369

Retail TouchPoints

SEPTEMBER 28, 2021

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and attentive salespeople made shopping an immersive experience. Combine that with a trip to the food court, and going shopping was an event you looked forward to — and were prepared to drop serious cash for.

eCommerce 296

eCommerce B2C Jewelry Outdoor 296

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

GetElastic

SEPTEMBER 29, 2021

The eCommerce platform market has and continues to evolve as rapidly as customer preferences and expectations. For instance, innovations like curbside pick-up that became popular during Covid-19 are here to stay, and brands need the technology to keep up. While customer expectations continue to rise, many brands find that their traditional eCommerce platform cannot keep up with these drastic shifts in buyer patterns.

eCommerce Platforms 148

eCommerce Platforms B2B Operations eCommerce 148

ecomdash

SEPTEMBER 29, 2021

Customer delivery concerns are driving the ecommerce space. Here are a few smart ways to address customer delivery concerns in 2021. The post Smart Ways to Address Customer Delivery Concerns in 2021 appeared first on Ecomdash.

Customer 143

Customer eCommerce Shipping Fulfillment 143

Forrester eCommerce

SEPTEMBER 30, 2021

As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.

Operations 367

Operations B2B Technology 367

Retail TouchPoints

SEPTEMBER 30, 2021

Dollar Tree might have to start considering a rebrand as it continues to branch out into higher price points. The retailer will begin adding new price points above $1 at all Dollar Tree Plus stores, and will start testing doing the same at legacy Dollar Tree stores. “For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at $1 — and we remain committed to that core proposition — but many are telling us that they also want a broader product assortment when they come to shop,”

Operations 294

Operations Customer Retail 294

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people.

Consumer 144

Consumer Information Fulfillment Social Media 144

Inflow Insights

SEPTEMBER 27, 2021

With the holidays approaching and pandemic-conscious customers avoiding brick-and-mortar stores, eCommerce retailers might hope this COVID Christmas will drive revenue higher than ever. However, the Ghost of Christmas Future is looming — in the form of continued supply chain disruptions. This shopping season, you might not have stock to meet your customers’ needs.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Forrester eCommerce

SEPTEMBER 28, 2021

How will your firm grow and succeed when your competitors have access to the same resources? Find out in this sneak preview of our upcoming Technology & Innovation event.

Events 352

Events Technology Customer 352

Retail TouchPoints

OCTOBER 1, 2021

Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6 million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. The retailer said it has notified law enforcement and is working closely with Mandiant , a leading cybersecurity expert, to investigate.

Customer Data 289

Customer Data Payment Services Customer Gifts 289

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail