Sat.Jun 30, 2018 - Fri.Jul 06, 2018

article thumbnail

5 Things You Can Do Now To Nail Your Marketing And Loyalty Strategy During The Holiday Season

RTP blog

By RJ Horsley, SpotOn The holiday season is almost here! Don’t check the date or the weather — it’s still summer. But it’s definitely not too early to start planning marketing and loyalty promotions for Thanksgiving, Christmas, New Year’s and everything in between. This will give you an edge when it comes to competing with “big box” stores. Plus, when you take the time to plan emails and content now, you won’t have to start from scratch during your busiest time of year.

article thumbnail

How to Find Your Customer Niche and Dig In

Optimizely

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche.

Customer 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Immediate Ways To Increase Your Average Order Value And Make More Money

My Wife Quit Her Job

If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business. For example when you have a higher average order value… You can afford to spend more on ads You will make a higher profit per sale You will generate more revenue for the same amount of work Especially when it comes to advertising, a higher AOV(average order value) can drastically improve your return on ad spend metrics

Article 123
article thumbnail

Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

One of the best ways to keep current with trends in the market is by attending ecommerce conferences. Not only are they great for listening to motivational speeches by executives from the world’s largest retailers, these events provide excellent networking opportunities that can help your business grow. In this post, you’ll find nine of the top ecommerce expos worldwide and what you can expect from attending them, and you’ll also learn how to effectively prepare to for a conference.

eCommerce 331
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

CIOs: Transform Your Teams If You Want To Deliver Winning IoT Products

Forrester eCommerce

Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right, my very impressive CIO-team colleague, Jeffrey Hammond, has created a collection of reports that catalog the best practices that successful CIOs and digital leaders are […].

article thumbnail

The Most Vital SEO Strategy I Learned Came From a Google Employee

Kissmetrics

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public.

SEO 269

More Trending

article thumbnail

44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.

article thumbnail

Technology Innovation: It’s Time For CIOs To Step Up Their Game

Forrester eCommerce

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].

Games 250
article thumbnail

The Ultimate Guide to Get Users to Create User Generated Content

Ecommerce Platforms

User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?

article thumbnail

80 Startup Business Ideas That Can Make You Money: 2018 Edition

Bootstrapping Ecommerce

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

1. PPC & organic are a winning combo. John Breaker, President/Founder, BirdieBall. Pay-per-click and organic positioning are the most successful, pure and simple. If you are in a market category that has active searches, pay to get seen and fight for conversions. If you can afford to stay number one in paid search, you can get stronger and stronger from there.

article thumbnail

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base. The biggest challenge facing the other telcos is […].

Other 244
article thumbnail

216: Google Display Network – How To Run Profitable Ads With Ilana Wechsler

My Wife Quit Her Job

Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable.

Books 122
article thumbnail

Reverse Engineering The Perfect Ecommerce Product

A Better Lemonade Stand

We’ve found the perfect product to sell online, and we’re sharing it with you in this post. Learn everything you need to know about what this perfect product is, and what you need to do to get ahold of it. Read on to help find your own perfect product to sell online. The post Reverse Engineering The Perfect Ecommerce Product appeared first on A Better Lemonade Stand.

eCommerce 134
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

40 American Business Owners on What Independence Means to Them

BigCommerce

Finally, our merchants share what Independence means to them. 1. John Wray, CEO, Hero Care Packages. It’s fitting that it’s the Fourth of July. Independence means different things to different generations. Our forefathers worked to make better generations for each subsequent one, and so that we could be more free, more independent, and have a more perfect union.

article thumbnail

What the IPG Acxiom Deal Means For Marketers

Forrester eCommerce

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG ‘s business acumen and industry foresight let’s unpack the implications.

Marketing 244
article thumbnail

IKEA supply chain: How does IKEA manage its inventory?

TradeGecko

The world’s largest home furnishing retailer has 355 stores in 29 countries. What are the best-kept secrets behind IKEA’s supply chain management processes?

article thumbnail

How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold

A Better Lemonade Stand

Check out the various free shipping options you can use for your online store and how you can increase your sales enough to offset the cost of it. The post How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold appeared first on A Better Lemonade Stand.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

5 big myths and misunderstandings about e-commerce

Steve Dennis

Much of what gets written about the retail industry centers on the notion that e-commerce is changing everything and that traditional retailers and malls will soon be obliterated in a tsunami of disruption. Alas quite a bit of this is just flat out wrong or widely misunderstood. The seismic forces being felt throughout most sectors of retail are undeniable.

eCommerce 109
article thumbnail

Use Journey Analytics To Power Your Marketing Strategy

Forrester eCommerce

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […].

Marketing 221
article thumbnail

The rise of digital-born, micro-brand retail companies

TradeGecko

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113
article thumbnail

X-Cart Review: Ecommerce Power Like No Other (But Development Skills Required)

Ecommerce Platforms

Since 2001, X-Cart has provided ecommerce and multivendor tools for over 35,000 online stores. The X-Cart brand is synonymous with creative control and complete oversight, considering it's a self-hosted, high-performance solution. This might sound like a dream to some online business owners, but for others, it's not exactly what they need. The good news is that it's rather easy to figure out if X-Cart is the right ecommerce platform for your business, since it mainly has to do with how much expe

X-cart 91
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

The Future of Retail, According to Rebecca Minkoff

Sailthru

It’s an all-too-common narrative: Malls are dead. Retail is dead. Long live ecommerce. But Rebecca Minkoff points out the inherent flaw in that logic, noting that it’s the malls that didn’t adapt are dying. We may do more things online, but we still live — and shop — in the physical world. According to U.S. Census data from last summer, 90% of retail purchases happen IRL.

Retail 92
article thumbnail

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186
article thumbnail

The rise of digital-born, micro-brand retail companies

TradeGecko

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113
article thumbnail

Intercom Inbox Review: Cross-platform Lead and Customer Service Management

Ecommerce Platforms

At some point in your ecommerce professional career, you're going to feel like you're overwhelmed with leads and customer support requests. Current users, customers, and potential clients are constantly trying to converse with you and your customer support/sales team. That's a good thing, right? Well, sure, if you can handle the load. The problem is that the leads and user requests come from all over the internet, into your email inbox, on your website, and through social channels–making i

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo.

Games 126
article thumbnail

Brands Must Keep Their Promises With Customer Experience (CX)

Forrester eCommerce

Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in hand. As CX author Matt Watkinson puts it, “The ideal gap between the brand image (what customers are promised) and […].

article thumbnail

6 tips for awesome wholesale B2B customer relationships

TradeGecko

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers.

B2B 87
article thumbnail

A Tale of Two Technologies: Programmatic and Email

Liveintent

Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime).

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.