Optimizely
AUGUST 28, 2018
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.
Kissmetrics
AUGUST 28, 2018
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.
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Rishi Rawat
AUGUST 27, 2018
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know this because they didn’t ask. They will just assume that since the most unique aspect of their property are the Yurt that’s what their advertising needs to market.
Forrester eCommerce
AUGUST 27, 2018
The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
AUGUST 29, 2018
Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
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Forrester eCommerce
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
My Wife Quit Her Job
AUGUST 27, 2018
If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.
Optimizely
AUGUST 30, 2018
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. These pop-up discounts are everywhere you go online and have become almost expected by your customers. However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Even if your brand is seeing a spike in sales thanks to big discounts, it won’t last.
RTP blog
AUGUST 29, 2018
Q2 was a solid three months for retail, with major players such as Walmart , Target and TJX posting some of the strongest results. The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5% after initially predicting that retail sales would climb 3.8% to 4.4%. But just as people were overly eager to declare a “retail apocalypse” in 2017, it might be too early to presume that the next few quarters will go as sm
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
AUGUST 30, 2018
Marketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […].
Bootstrapping Ecommerce
AUGUST 28, 2018
In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out! The post Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime appeared first on Bootstrapping Ecommerce.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
RTP blog
AUGUST 27, 2018
By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season. U.S. retailers should make sure they don’t ignore their multicultural customers, especially Hispanics. If anything, companies should actually put more focus on the Hispanic market: A recent survey. found that U.S.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
AUGUST 30, 2018
Quickly: Stop reading the news during your work day — you will be happier and more productive. I was travelling in Europe in June and in a reflective moment I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an […].
My Wife Quit Her Job
AUGUST 30, 2018
This short guide will teach you how to trademark a name for your business so you can participate in the Amazon brand registry. Most people who start an online business unknowingly neglect trademark issues when naming their business and products. Finding an open domain name is simple, but just because the domain that you want is not registered yet doesn’t necessarily mean that you can do business using that name.
A Better Lemonade Stand
AUGUST 28, 2018
Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale! The post How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses appeared first on A Better Lemonade Stand.
Fastr
AUGUST 29, 2018
Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
AUGUST 29, 2018
Companies are recognizing the difference that good experience design (XD) makes to winning and retaining customers. And experience design pros – the makers of these experiences, defining and refining them based on customer understanding – know that having the right technology in place can multiply their impact. We know this because my Forrester colleagues and […].
TradeGecko
AUGUST 28, 2018
As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us.
ROI Revolution
AUGUST 29, 2018
If you’re advertising on Amazon , you’re well aware of how complicated it can be to set up campaigns and be successful. In this brief vlog, ROI Revolution Amazon expert, Ben Smith, will guide you through some of the most frequently asked questions when it comes to Amazon Sponsored Products campaigns. In this video, you’ll discover: Campaign optimizations that can skyrocket your ad performance.
Fastr
AUGUST 28, 2018
Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
AUGUST 30, 2018
A few weeks ago, I opened my inbox to find an email from The New York Times telling me it had updated its homepage, saying it wanted to give its subscribers a “seamless experience: Whether you visit on your phone, tablet or computer, you’ll now see the same groups of stories across all of your […].
Omniconvert
AUGUST 30, 2018
I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing […]. The post Mom, We Broke Marketing. Now What? appeared first on eCommerce Growth Marketing Blog.
TradeGecko
AUGUST 26, 2018
B2B order management and fulfillment is a major component of successful supply chains - for both large and small businesses alike. With the plethora of communication tools available in the 21st century, it’s no wonder that businesses are dealing with a growing range of communication and transactional challenges – especially when it comes to online ordering systems for businesses.
Steve Dennis
AUGUST 25, 2018
As some readers may know, I began my retail career at Sears. And these days, when folks ask how long I worked there, I typically say, “Too long.” The more accurate, less snarky answer is 12 years. I learned a tremendous amount during my tenure and, for the most part, am proud of the work I led or was deeply involved with. I have also never regretted leaving when I did.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
AUGUST 29, 2018
Back in 2012 I attended Forrester’s CX Europe event for the first time – at the time, as a Forrester client. This November, six years later, I’m delighted that I’ll be hosting the event. Personally and professionally, hosting CX Europe, falls under the category of BHAG (Big Hairy Audacious Goal). I can’t begin to tell you how excited […].
Omniconvert
AUGUST 27, 2018
In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons […]. The post Why Do CRO Teams Fail? appeared first on eCommerce Growth Marketing Blog.
SellBrite
AUGUST 29, 2018
As you may have read in their Spring , Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that, until now, search results have overwhelmed buyers.
ecomdash
AUGUST 30, 2018
The ecommerce industry has created several offshoots that provide retailers with more opportunities to reach customers. One of the most lucrative offshoots is social commerce. In fact, Adweek recently reported that the top 500 retailers earned nearly $6.5 billion from social commerce last year. What is Social Commerce? So, what is social commerce? Sometimes called social shopping, it’s simply a combination of social media and ecommerce.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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