BigCommerce
JULY 16, 2018
Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably a little scary. But the reality is that your products are going to get onto Amazon whether you want them to be there or not.
Optimizely
JULY 19, 2018
We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites?
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Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
My Wife Quit Her Job
JULY 17, 2018
Out of all the traffic sources that bring in revenue to MyWifeQuitHerJob.com, most of the money that I make is derived directly from my email list. Without my email list, I would not be selling very many copies of my ecommerce course. Without my email newsletter, I wouldn’t be converting nearly as many affiliate offers. And without email, I would not be receiving as much traffic as I currently receive today.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
JULY 19, 2018
Since the late ‘90s, wine sales in the U.S. have steadily increased. And according to research by the Wine Institute , the U.S. has been the highest consumer of wine in the world since 2014. When you look at the stats below, it makes sense why this is the case: There are nearly 10,000 wineries in the U.S. Between 2006 and 2016, wine production jumped by nearly 25% , with 2016 production totaling over 800 million gallons.
RTP blog
JULY 20, 2018
By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like a subconscious trigger in our brain helping us choose a product that we already know we’ll love. But if you ask a business owner how many people have come into their shop as a result of an ad, they have no idea. Therein lies the problem: How many times has someone decided to buy a hair dryer from an ad they saw on Facebook or Google?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
JULY 18, 2018
What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers.
BigCommerce
JULY 20, 2018
When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI. It’s a concept that I’ve taught at Harvard Business School in an interdisciplinary course called The Business of Aesthetics.
RTP blog
JULY 18, 2018
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an hour after deals started at 3 pm EST. The glitches revealed that Prime Day promotions may have worked a little too well. Despite the problems, Amazon still saw an 89% year-over-year sales boost within the first 12 hours of the shopping event.
Forrester eCommerce
JULY 18, 2018
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain. it’s all here. I look forward to some great discussions about how […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
JULY 16, 2018
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it. It's great for smaller companies without much starting capital, and we also like it for established brands that would like to branch out into a new product without having to buy in bulk.
Bootstrapping Ecommerce
JULY 18, 2018
In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce.
RTP blog
JULY 16, 2018
By Guy Yehiav, Profitect Online brand and product reviews today are an important part of the retailer-shopper relationship. As more consumers take to the Internet and social media to share their retail experiences and feedback, retailers must be keenly aware of how reviews impact brand reputation, risk and even their bottom line. Given this impact, reviews serve as an interesting and informative data point that can help retailers improve the shopper relationship, and ultimately sales.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.” It’s become clear to us that finding innovative ways to exploit emerging technology has become really important to enterprises — […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
JULY 17, 2018
This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official. That by 2020, product and price will finally be overtaken by customer experience as the principal brand differentiator. Yeah, you’re dead right. It’ll be easier to beat a cheaper competitor by simply optimizing your online store’s overall user experience.
Fastr
JULY 20, 2018
According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.
SellBrite
JULY 16, 2018
There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program, and most importantly… how to take advantage.
Forrester eCommerce
JULY 17, 2018
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market. You will find detailed vendor profiles and analysis evaluating how well they monitor and mitigate organizations’ external, […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
JULY 20, 2018
Skrill has an interesting history. I've had some merchants ask me whether or not it's a scam. Let's be clear–I can be certain it's a legitimate payment processor. However, it does have some problems with transparency–especially in the United States. And you're going to find that the fees are often less than desirable. However, this is often because Skrill does take on risk by supporting merchants that aren't supported by PayPal and other more popular processors.
TradeGecko
JULY 18, 2018
Traditional ways of doing business are under threat for retail companies — but it’s not all doom and gloom. With the right approach, you can counter the potential negative impacts of changing demographics, technology, and behaviors in the consumer sector to capitalize on this shift.
ESW
JULY 16, 2018
Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. To do this, companies are bypassing traditional practices, such as selling through resellers, and taking control of the consumer experience from the very beginning of the sales cycle by selling directly to their customers.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018. It’s become clear to us that finding innovative ways to exploit emerging technology has become really important to enterprises – in […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
JULY 17, 2018
Whether you use a Product Information Management (PIM) or Master Data Management (MDM), it's worth a serious look at how your data is organized. The goal is to bring more efficiency in your marketing supply chain and power your modern commerce needs.
Rishi Rawat
JULY 17, 2018
Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty. As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough. To the depths of the Amazon basin to the peaks of the Himalayas, Red Oxx Manufacturing is infallible.
ChannelAdvisor
JULY 17, 2018
If you sell back-to-school products online, should you pay attention to tax-free holidays? Absolutely. Over the coming weeks, various states will be turning off sales taxes for brief back-to-school shopping holidays. And with more than half of shoppers completing at least some (if not all) of their school supply lists during these sales tax holidays, you can bet they’ll be looking for deals online.
Forrester eCommerce
JULY 17, 2018
Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud will reach $18.6 billion in 2018. And in its 2017 True Cost of Fraud report, LexisNexis Risk Solutions estimates that fraud […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
ecomdash
JULY 17, 2018
Even though the Internet of Things (IoT) is still in its infancy in relation to ecommerce, it is set to have a huge impact on the industry. It is a future that involves ordinary devices working with other objects via an internet connection. This is what the IoT is all about, “intelligent” devices having the capability to communicate with one another to simplify everyday life.
Rishi Rawat
JULY 16, 2018
Scent Trail trail is used to help the shopper know they’re on the right path. If they search for “dry erase board” on Google search, click your ad and see the word “Dry-erase Boards” on your landing page it’s a visual cue they’re at the right place. So what’s an anti scent trail ?
Salsify
JULY 16, 2018
As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their products and gain influence with new customers. Yes, we’re talking about influencers and it’s a big market, CNBC estimated the market was worth $1 billion dollars in 2017. With the rise of fake accounts and bots infiltrating social media, brands are taking a critical look at their influencer relationships and determining the best w
Forrester eCommerce
JULY 19, 2018
We’ve officially retired our ‘Content Marketing Playbook’ We’re still doing research on content and content strategy, but – as we said about two years ago – the utility of talking about ‘content marketing’ just isn’t there anymore.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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