Sat.Dec 21, 2019 - Fri.Dec 27, 2019

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6 industries about to get disrupted by the Amazon-effect

GetElastic

Only a few organizations have had a significant impact on other sectors as Amazon. From entertainment to consumer products, cloud computing, ecommerce and media, Amazon has hands in nearly every facet of the economy. Only an army of experts can assess what opportunities and threats Amazon is likely to pose to other industries it is rumored or has promised to disrupt.

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The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

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How to Build a Successful Brand Community

Smile.io

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online brand community. When you’re passionate about a brand, the chance to share your thoughts and opinions with a group of like-minded people is exciting. That’s what creating a strong brand community is all about.

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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6 Success Factors For Marketing Measurement

RTP blog

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Furthermore, many of these companies use the same words to describe themselves making the marketer’s job to parse the differences even more challenging.

Marketing 195
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Square vs PayPal (Dec 2019): Clash of the Payment Processing Titans

Ecommerce Platforms

Whether you’re searching for an offline card reader, a way to take credit card payments online , or a POS app, you’ve probably come across both PayPal and Square in the past. Both Square and PayPal are incredibly popular tools for merchants and business owners. They offer an easy way to start making money through your online or offline store, whether you’re taking digital payments, or credit cards.

More Trending

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Call For Participation: Forrester’s 2020 ECM Panel Survey Is Open

Forrester eCommerce

Forrester’s?2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation! This survey is intended for?ECM?or?content services decision makers and influencers?in end user organizations. If you are a practitioner inside the private or public sector and make or influence decisions around content management (including document management, records management, content platforms, intranets, or content-centric collaboration), […].

Document 240
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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital

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My top ten Forbes posts of 2019

Steve Dennis

I will soon be celebrating my third anniversary as a (now Senior) Contributor for Forbes. For those of you that regularly follow my writing and spread the word, I am so very grateful. As the year– and the decade –comes to a close, I’m highlighting, the the ten posts that captured the most attention during the course of 2019. Omnichannel Is Dead.

Toys 117
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4 Pricing-Related Tips to Launch a New Product

Wiser

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing. Set the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs are pushing US Congress to block patient data sharing across mobile apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […].

Marketing 195
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Top 10 Get Elastic articles of 2019

GetElastic

As we all prepare for the new year and set our sights on 2020, we can’t ignore the great year that is about to wrap up. We covered a lot of interesting topics on Get Elastic ranging from voice, chatbots, B2B and Amazon. Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Check ‘em out: The truth about Apple Pay for ecommerce Apple reported retail giants J.Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or m

Article 88
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Clean up on aisle 3: Walmart’s digital dreams take a markdown

Steve Dennis

One of my favorite quotations—which often appears in my keynotes and is in my forthcoming book —comes from marketing and leadership guru (and long-term friend) Seth Godin : “If failure is not an option then neither is success.”. With recent revelations that Walmart is losing more than $1 billion annually in its e-commerce operations and this past week’s announcement that Bonobo’s founder Andy Dunn, who has been overseeing digital brands since his company was acquired by Walmart, would soon b

Books 88
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Employee Spotlight: Sudipto Manna, Senior Software Test Engineer and Chef Extraordinare

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your role at FastSpring? I’m a Senior Software Test Engineer at FastSpring. My role involves ensuring that the changes and features we put into place go smoothly so our customers can enjoy a world-class experience with our platform.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Sell Effectively on Jet and Increase Your Profits

SellBrite

Jet often draws comparisons to Amazon because of its large product catalog and low prices, but what sets it apart from the online retail giant is its real-time pricing algorithm. Jet favors lower prices over quick delivery, and pricing on Jet drops — both on shipping costs and the products themselves — based on which items customers add to their carts, where the items ship from, and what other retailers charge for the items.

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Red Box Vape continues expansion with acquisition of Vapour Lounge

Retail Technology Review

Red Box Vape Ltd has finalised a deal to acquire Vapour Lounge with 5 retail store outlets across Scotland as part of its continuing acquisition programme. This transaction will add a further £0.75m to turnover. The company is one of the fastest-growing UK brands in the sector.

Retail 87
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Private Label Mistakes: 7 Tips from Experts for Rookie Sellers

ecomdash

If you're a first-time private label seller, you may not be as prepared as you think. Aim for success by avoiding these 7 most common mistakes. The post Private Label Mistakes: 7 Tips from Experts for Rookie Sellers appeared first on Ecomdash.

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German Ramirez podcast: People buy a promise, a brand, an experience

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with German Ramirez, digital pioneer. The post German Ramirez podcast: People buy a promise, a brand, an experience appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The All-in-one Guide For WooCommerce Order Bumps

MakeWebBetter

A 10 to 30% growth in your conversion rate and Average Order Value (AOV) would be great, wouldn’t it? And it’ll be icing on the cake if you can achieve it in the simplest way. So if you’re willing to get this at your WooCommerce store, the best move you can make is leveraging WooCommerce […]. The post The All-in-one Guide For WooCommerce Order Bumps appeared first on MakeWebBetter.

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6 Ways Product Matching and Consolidation Facilitate Sales and Efficiency

Algopix

Every day, 85% of users (3.4 billion) spend six and a half hours browsing the Internet, according to Nielsen. Ecommerce is obviously a highly popular sales channel. However, there are so many online options out there that shopping is becoming increasingly complicated. Above all, today’s online buyers seek smooth and convenient shopping experiences. One of the main advantages of marketplaces and large enterprise websites is that they carry a huge range of products all under one umbrella.

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December 2019 Social Media Water Cooler: Q4 Wrap Up

ROI Revolution

Published December 23, 2019. The holidays are a time for reflection and relaxation. So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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The secret to engaging young adults (18-24s) online? Personalisation

Retail Technology Review

18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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An Agency Guide to Efficient Client Onboarding

Email Audience

Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of an agency is getting new clients, retaining them, and managing time. Since word of mouth and client referral is at the top of acquiring new accounts – high-quality client onboarding experience is the number one factor you can optimize to improve sales.

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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” We’re very proud of our work with campaigns on the LiveIntent platform, which reaches 250 million verified people mo

Travel 63
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Not So Many Happy Returns

ChannelAdvisor

“Many happy returns” is an old saying used by some during this time of year. But, for those in the business of selling online or offline, there is another kind of return that is not so happy. According to the UPS Pulse of the Online Shopper Report , 36% of online shoppers had returned at least one product in the three months prior to the study. And during and after the holidays, it’s even more common.

Apparel 59
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Discover remains the most widely accepted card scheme worldwide

Retail Technology Review

The influence of China on global card acceptance is shown by the fact that Discover is accepted at more outlets than Visa and Mastercard as a result of agreements with UnionPay and other schemes.

Other 70
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Tips to Take Your Retail Business to the Next Level

retailnext

Building a successful retail business, both online and offline, takes a significant amount of work to get off the ground. Taking your business to the next level can be a daunting challenge, but growing your retail business is worth it in the long run, increasing profits and further cementing your brand in the industry. With these tips and tricks, you can elevate your retail business.

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Episode 100 – eCommerce Predictions for 2020 from Top Guests

eCommerce Evolution

For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including: How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike).

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How to Best Follow-Up With Rental Prospects

PERQ

The post How to Best Follow-Up With Rental Prospects appeared first on PERQ.

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International digital growth executive joins Panintelligence as chair.

Retail Technology Review

Data visualisation, reporting and analytics software developer Panintelligence has appointed Howard Bell, a seasoned commercial and technology growth specialist, as chair.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib