BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Kissmetrics

JANUARY 24, 2018

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279

Marketing Channel Webinar Blog 279

Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247

B2C Marketing Improvements Information 247

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

JANUARY 22, 2018

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

Comparison Shopping 201

Comparison Shopping Presentation Information Marketing 201

Kissmetrics

JANUARY 23, 2018

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and streamlined, returned the company to profitability, and doubled the company’s stock price during his 8-year tenure as CEO.

Automotive 190

Automotive Management Improvements Other 190

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). The problem, however, is that delivering CX isn’t as straightforward as it seems, and it requires merchants to be continually learning and updating their strategy. By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Rishi Rawat

JANUARY 22, 2018

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140

Marketing Article 140

Kissmetrics

JANUARY 25, 2018

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat of a 14th-century castle.

Technology 189

Technology Marketing Supplies Blog 189

SellBrite

JANUARY 22, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 163

SEO eCommerce Merchant Services Improvements 163

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

JANUARY 22, 2018

By Paula Heikell, Logistyx Though a significant amount of the paperwork involved in the manufacturing, shipping and logistics processes has been replaced by more efficient digital systems and electronic forms, the need for printed materials — especially labels and barcodes — remains strong in the warehouse. Some companies continue to meet that need with industrial printers fixed in place at various locations within their warehouse, distribution center and other industrial operations.

Mobile 150

Mobile Shipping Costs Outdoor Electronics 150

My Wife Quit Her Job

JANUARY 24, 2018

Today I’m happy to have John Jonas on the show. John is an entrepreneur who has been making a full time income online since 2004. He runs the popular site OnlineJobs.ph and he’s helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. Over the years, I’ve come to realize that there are many tasks that can be outsourced to someone virtually and John’s methods makes it so easy.

Books 121

Books eCommerce Marketing Other 121

Klaviyo

JANUARY 25, 2018

A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. It uses what you know about your subscribers to send relevant, timely emails that drive sales. Do subscribers really care if their emails are relevant to them? Yes, they do. 70% of consumers are frustrated when content isn’t relevant to them, according to Exit Bee.

Beauty and Health 130

Beauty and Health Electronics Marketing Consumer 130

SellBrite

JANUARY 26, 2018

Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and sell products that serve the same audience as you, it’s essential that you develop and put strategies in place that allow you to compete.

eCommerce 148

eCommerce Blog Customer Loyalty Travel 148

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

A Better Lemonade Stand

JANUARY 22, 2018

Get started today with these insights to start working on building a better user experience for your ecommerce website and, by doing so, you'll be able to improve your business metrics as well. The post User Experience for Ecommerce: How to Improve User Experience with Customer Feedback appeared first on A Better Lemonade Stand.

Improvements 132

Improvements eCommerce Customer 132

Steve Dennis

JANUARY 24, 2018

Every year 35,000 or so of my closest friends assemble in New York City for the National Retail Federation’s “Big Show” –a three day extravaganza featuring dozens of presentations, a huge technology EXPO and networking, networking, networking. During my 25+ year career as an executive (at Neiman Marcus and Sears) and now as an independent consultant, author and speaker, I have attended at least a dozen times.

eCommerce 122

eCommerce Workshop Technology Retail 122

Klaviyo

JANUARY 24, 2018

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). This new and unified approach to personal data protection gives EU citizens a lot more control over who has access to their data. The good news is that it won’t be implemented until May 25, 2018, so you still have time to learn and prepare!

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

ROI Revolution

JANUARY 22, 2018

Facebook VP of News Feed Adam Mosseri and CEO Mark Zuckerberge recently announced that there would be a fairly major change to their News Feed Facebook algorithm. In the future, the feed will focus more on interactions and meaningful connections between people. The feed will prioritize posts from a user’s friends and family over those from businesses, brands, or other public content.

Retail 106

Retail Social Media Other Information 106

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Bootstrapping Ecommerce

JANUARY 23, 2018

If you put your social community at the heart of your marketing efforts, content becomes a pathway to more meaningful interactions with your audience. The post 4 Reasons Why You Need to Start a Social Community to Promote Your Business appeared first on Bootstrapping Ecommerce.

eCommerce 106

eCommerce Marketing 106

Retail Technology Review

JANUARY 23, 2018

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud.

Fashion 87

Fashion Customer 87

ecomdash

JANUARY 25, 2018

Valentine’s Day isn’t just about paper cards and teddy bears – it is a major consumer holiday with the potential to give you a bump in sales after the post-Christmas ecommerce lull. From social and email campaigns to sales promotions, there are many ways to promote your products for the holiday. Read more. The post Valentine’s Day Marketing Tips for Online Retailers appeared first on ecomdash.

Online Retail 72

Online Retail Marketing Retail eCommerce 72

Bronto

JANUARY 25, 2018

In this episode, Liveclicker's Justin Foster reveals how real-time contextual marketing can empower your personalization efforts and drive consumer engagement. The post The Commerce Marketer Podcast: Real-Time Contextual Marketing and Email Personalization appeared first on Bronto Blog.

Marketing 75

Marketing Blog Consumer 75

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

FastSpring

JANUARY 24, 2018

Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.

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Retail Technology Review

JANUARY 23, 2018

Digital performance management company Dynatrace has announced the findings of a series of benchmark tests that reveal how well retail websites performed during the holiday shopping season.

Retail 87

Retail Management 87

TradeGecko

JANUARY 25, 2018

In their 10-K annual report from 2017, Amazon stated that it had generated $6.4 billion in sales from retail subscription services alone. Wall Street firm Needham predicted that by 2021 Amazon would make up 50% of all US eCommerce, so we can expect 2018 to be another colossal year for the eCommerce giant.

Supplies 68

Supplies Subscription eCommerce Retail 68

Kibo

JANUARY 24, 2018

Hi, and welcome to Kibo’s Marketing Minute where we share digital […]. The post Marketing Minute: 2 Tips for Leveraging Your Online Store for Global Reach appeared first on The Omni Channel.

Marketing 70

Marketing Channel 70

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

ecomdash

JANUARY 23, 2018

Optimizing shipping costs is a challenge for retailers. Try one of these shipping strategies for dropshippers to manage costs and increase efficiency. Read more. The post How To Manage Shipping Rates For Dropshipping Retailers appeared first on ecomdash.

Shipping Costs 64

Shipping Costs Shipping Management Retail 64

Retail Technology Review

JANUARY 24, 2018

Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research.

Consumer 87

Consumer 87

Bronto

JANUARY 23, 2018

To find what works best for your customers and gives your revenue a boost, a little testing can go a long way. The post The Importance of Testing: Does Your Website Make the Grade? appeared first on Bronto Blog.

Blog 67

Blog Customer Marketing 67

Salsify

JANUARY 22, 2018

There's a seismic shift among brands: Direct to Consumer selling (D2C or DTC). Brands are seeking more control of the shopping experience by connecting with consumers directly.

Consumer 60

Consumer 60

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail