BigCommerce
MAY 2, 2017
The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you. In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. Unlike your webstore, however, getting found on Amazon is a constant battle.
Forrester eCommerce
MAY 5, 2017
The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. Headlines span the past seven years touting the doom of retail: Bankruptcies Aren't Proxies For Retail Market Health… Retail bankruptcies numbered 20 in 2008, and this year they
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My Wife Quit Her Job
MAY 1, 2017
Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds where I don’t know any of the answers.
Optimizely
MAY 4, 2017
Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. By sending a relevant push notification at the right time, marketers can create urgency and encourage customers to engage in that very moment.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
MAY 5, 2017
By Craig Harper, Inpixon In gearing up for the opening of the Amazon Go stores, we heard about their delayed opening due to slight technology snafus. While there was a big deal made around the delays, these stores are paving the future of brick-and-mortar shopping. Amazon uses computer vision, deep learning algorithms and sensor fusion — similar to the technology used in self-driving cars — to create what they call “grab and go technology.
ecomdash
MAY 4, 2017
Etsy is one of the best marketplaces online. Here is a list of nine essential Etsy selling tips to help you make your Etsy business a hit. Read more. The post 9 Essential Tips for Selling on Etsy appeared first on ecomdash.
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Omniconvert
MAY 5, 2017
Have you ever wondered what would happen if you could use a pop-up in a real life situation? Well, me and my colleagues took this question seriously. So we got together for what turned our to be one of the funniest brainstorming sessions I’ve been in lately. We asked ourselves what would happen if we, as […]. The post If pop-ups were used in real life situations: #1 Family fights appeared first on Conversion Rate Optimization (CRO) Blog.
RTP blog
MAY 3, 2017
In another sign that Walmart is serious about its commitment to both innovation and becoming a fashion leader, the world’s largest retailer has wooed Rent The Runway co-founder Jennifer Fleiss to lead its “Code Eight” startup. She will focus on developing “highly personalized, one-to-one shopping experiences,” according to a statement. Her hiring follows the March 2017 launch of the Walmart tech incubator Store No. 8 , named for an early Walmart location where founder Sam Walton would test out n
My Wife Quit Her Job
MAY 3, 2017
Today I thrilled to have my buddy Daniel DiPiazza back on the show. Now if you don’t remember Daniel, I had him on my podcast back on episode 103 where he talked about how he got 130K Instagram subscribers in 6 months. He’s the owner of Rich20Something.com where he teaches young people how to start their own freelance businesses. But a lot has happened since we last spoke.
SellBrite
APRIL 30, 2017
Accessing valuable resources and information has become easier with smartphones, as well as mobile and desktop apps. One of the best ways to obtain information and learn from others is through podcasts. It’s convenient, easy to access, and can be listened to at your own convenience. Today, you can find plenty of podcasts surrounding the topic of ecommerce on iTunes and other podcast apps.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
MAY 2, 2017
Attending a tech conference is a serious commitment; it requires a significant amount of planning, time, and money. It's also one of the fastest ways to boost your career, and one of the best ways to stay up to date in the tech world. A good conference can change your entire life. Still not sure you want to invest in a tech conference this year? Here are some reasons why you should: Be the first to know about coming trends.
RTP blog
MAY 2, 2017
By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come some serious issues that all brands and retailers need to be aware of. As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) are becoming stricter, and new tools/bots are creeping in to make it harder to trust advertised follower counts and “likes.
Profitero
MAY 2, 2017
This article previously appeared in TWICE Magazine. In the run-up to Black Friday 2016 and throughout the peak holiday shopping season last year, Amazon heavily promoted its own line of electronics products on the Amazon.com homepage – a valuable, and perhaps unfair, advantage given that more than half of all product searches now begin on Amazon.
Retail Technology Review
MAY 3, 2017
dotmailer, the email marketing platform provider, has released its Hitting the Mark report, a look into the email marketing strategies of 100 influential global retailers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelAdvisor
MAY 4, 2017
Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. Then Amazon came along. And Google Shopping. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping. And now, that time is split between multiple devices. Yes, the consumer journey has changed — drastically.
RTP blog
MAY 1, 2017
By Anthony Ferry, PriceSpider They say a rose by any other name is just as sweet — but is it really? When it comes to product descriptions, the answer is “no.” Words matter, and especially in crowded online retail marketplaces, product descriptions can make or break a sale. Oftentimes, the success of a brand or product line depends on how you and your seller network describe and categorize it.
Rishi Rawat
MAY 1, 2017
Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should. Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to make sure they are making an informed decision.
Retail Technology Review
MAY 2, 2017
Coupa Software has announced that UK sports fashion retailer, JD Sports Fashion plc (JD), has selected Coupa's cloud-based Procure-to-Pay (P2P) solution to integrate with its existing ERP system. By selecting Coupa, JD aims to offer an improved, simpler and more accessible P2P service to its store and office colleagues alike.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Steve Dennis
MAY 5, 2017
Imagine the lead runner in a marathon stopping at Mile 6, throwing his arms up in the air, engaging in a series of high fives and a receiving a dousing of champagne. Imagine your Captain coming over the loudspeaker to welcome you to London while your plane is still over the middle of the Atlantic. Imagine spiking the football a yard before you’re actually in the end zone.
Bronto
MAY 2, 2017
In this final installment, Bronto Summit speakers reveal their predictions for the biggest breakthroughs in commerce marketing this year. The post Bronto Summit Blog Series: What’s on the Horizon for 2017? appeared first on Bronto Blog.
ecomdash
MAY 1, 2017
Each ecommerce business model has its pros and cons, but which one is best for you? Weigh your options and ensure your success. Read more. The post Finding the Right Business Model for Your Ecommerce Store appeared first on ecomdash.
Retail Technology Review
MAY 2, 2017
Williams Commerce, the ecommerce systems integrator and digital marketing specialist, has acquired Leicester based Un.titled for an undisclosed sum.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omniconvert
MAY 5, 2017
Have you ever wondered what would happen if you could use a pop-up in a real life situation? Well, me and my colleagues took this question seriously. So we got together for what turned our to be one of the funniest brainstorming sessions I’ve been in lately. We asked ourselves what would happen if we, as. The post If pop-ups were used in real life situations: #1 Family fights appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.
Salsify
MAY 5, 2017
Takeaway: Parents have very little time. They are also mobile, price-conscious, and often know exactly what they need – brand and all. To gain loyal parent shoppers, brands and retailers must understand how they shop and what they want from the experience. Here are five key insights according to our latest consumer research.
Profitero
MAY 4, 2017
Where products rank in search results on retailers’ sites directly impacts a brand’s eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Blue Acorn
MAY 4, 2017
Over $2.14 trillion dollars will be spent online in 2017. With this number steadily climbing each year, brands are constantly searching for ways to strengthen the online shopping experience and drive more sales. Brands that know how to leverage real customer photos to meet their business goals are seeing results. Also known as user-generated content or UGC for short, real customer photos and videos are 20% more influential on purchasing decisions than any other type of media.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Bronto
MAY 4, 2017
Online shopping shouldn't be at odds with offline. With the right strategies, the two can work well together and keep customers coming back again and again. The post Why Small Spaces and Rich Experiences Will Lead Retail’s Renaissance appeared first on Bronto Blog.
Salsify
MAY 3, 2017
Better product content can improve your rank on Google. Ecommerce companies need to make sure that consumers have easy access to all the information they might want about the products they're looking to buy. Google Manufacturer Center and Salsify are two of the most powerful resources available for ensuring that this is the case.
ChannelAdvisor
MAY 1, 2017
Despite a decline in cost-per-click growth, Google reported strong first quarter results, driven by a steady increase in mobile and local search. . Google’s parent company, Alphabet, reported the results late Thursday. Although concerns weighed on the results due to the controversy surrounding large brands pulling advertising from YouTube, the overall growth train of Google’s robust advertising business hasn’t slowed down.
Blue Acorn
MAY 4, 2017
Over $2.14 trillion dollars will be spent online in 2017. With this number steadily climbing each year, brands are constantly searching for ways to strengthen the online shopping experience and drive more sales. Brands that know how to leverage real customer photos to meet their business goals are seeing results. Also known as user-generated content or UGC for short, real customer photos and videos are 20% more influential on purchasing decisions than any other type of media.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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