Sat.Mar 02, 2019 - Fri.Mar 08, 2019

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The Real Costs of Ecommerce Data Breaches, Espionage, and Security Mismanagement

BigCommerce

Data security is essential to surviving the 21st century ecommerce landscape.

eCommerce 272
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The Cheapest Possible Way to Launch an Ecommerce Store

Ecommerce Platforms

You've seen (or maybe heard about) the entrepreneurs on Shark Tank. Half of them walk in front of the sharks talking about the hundreds of thousands, or even millions of dollars they have spent on their startup, only to be in a situation where they need more money from the billionaire investors to keep their dreams alive. It may give you a sinking sensation in your stomach, knowing that you would never be able to gather together that type of money or have the collateral to backup that sort of lo

eCommerce 190
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Digital commerce in the 5G world

GetElastic

5G is the next generation of mobile networks that will drastically increase performance and enable new use-cases across three dimensions: Massive machine-to-machine (M2M) communications will accelerate the adoption of M2M/IoT leading to emergence of many new use-cases including remote control, infrastructure monitoring, health, connected cars and many others.

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Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise. These solutions were hard to buy, hard to use, and existed in siloes. Security […].

Consumer 382
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Sell T-Shirts Online And Actually Make a Profit

BigCommerce

People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

More Trending

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What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne. So, it seems natural to think of […].

Marketing 359
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Hacking Confessional: What a Pro Can Teach Remote Workers About Data Security

BigCommerce

Data security is a hot-button issue right now, and for a good reason.

eCommerce 352
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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

There are plenty of inspirational clothing stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!

Clothing 171
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Why You Need A Fulfillment Center And My Top 3PL Picks For 2019

My Wife Quit Her Job

One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer. Unlike digital products which can be delivered via download or email, a physical product must be shipped using a carrier like USPS, FedEx or UPS. But just because you sell physical products online does not mean that you have to store your own inventory and ship out your own products.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Mobile World Congress Offers Food For Thought

Forrester eCommerce

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table.

Mobile 356
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Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation.

Retail 138
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How to Start a T-Shirt Business: 7 Things You Need to Know

Ecommerce Platforms

It's hardly surprising that 63% of people in their 20's want to start their own business. The freedom that comes with being your own boss is fantastic- not to mention the earning potential is also pretty enticing. These are just a few of the benefits that would make anyone reconsider the traditional nine to five. So, why don't more people stop dreaming of becoming an entrepreneur and just get on with it?

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247: How To Automate Your Amazon Wholesale Business With Trent Dyrsmid

My Wife Quit Her Job

Today I’m thrilled to have Trent Dyrsmid on the show. Trent is a serial entrepreneur, husband, and father who owns 3 companies, an Amazon ecommerce business, an SOP software company called Flowster and BrightIdeas.co which is a popular podcast and entrepreneurship publication. Together, these companies generate millions per year in revenue. I invited him on the show today because we share the common goal of maximizing income without negatively impacting family life.

Books 120
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester eCommerce

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019. Here’s a further elaboration of one of my favorite […].

Webinar 353
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Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey

Fastr

Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. “What could I […]. The post Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey appeared first on Zmags.

Blog 100
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Refersion Review: Is it The Best Affiliate Marketing Software?

Ecommerce Platforms

This Refersion review explores its unique features and different pricing structures. On top of this, it will also cover the users who are likely to benefit the most from using this platform. For online business owners, it’s hard to ignore the power of affiliate marketing. Research shows an increase of 6.8 billion in U.S affiliate spending by 2020. Sounds impressive, right?

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. But don’t be fooled by the price volatility of crypto. There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector. “Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Think Privacy’s Just A Cost Center? Think Again.

Forrester eCommerce

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy programs […].

Customer 348
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How to create a successful pop-up store?

GetElastic

The conception of the pop-up show was birthed out of the financial crash of 2008 as an alternative to long retail leaseholds – and since their inception they have gone mainstream. In the UK alone, the pop-up industry is currently worth over £2.3 billion a year. Plus with almost 30% of British businesses beginning their entrepreneurial journey as a pop-up, it’s safe to say that this retail phenomenon isn’t going away any time soon.

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Despite a booming stock price, Wayfair is no Amazon

Steve Dennis

Wayfair.com, the leading purveyor of home furnishings online, recently delivered what many on Wall Street saw as a blockbuster quarter, reporting sales growth of more than 40%. Of course they also lost $144 million for the quarter, which about doubled the loss from the year earlier. For the entire year they lost a cool half a billion dollars, despite being at this whole e-commerce thing for over 15 years.

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Web Security & Privacy in 2019: 15 Top Tools to Lock Your Online Life Down

A Better Lemonade Stand

15 top web security tools to protect your ecommerce store and website from malicious attacks and threats. Be proactive & protect your most important asset. The post Web Security & Privacy in 2019: 15 Top Tools to Lock Your Online Life Down appeared first on A Better Lemonade Stand.

eCommerce 105
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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We Should Chat About WeChat And Why Facebook Wants In

Forrester eCommerce

For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app with 1 billion monthly users. China’s population is 1.4 billion people, which means approximately 2 in 3 Chinese are on WeChat. But WeChat […].

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Looking to expand your eCommerce business? 4 steps to consider

TradeGecko

Did you know… less than 1 percent of America’s 30 million companies export overseas? And of the U.S. companies that do export, 58% export only to one country. With three-quarters of the world’s purchasing power outside of the U.S., global markets are ripe for channel acquisition. SMBs may be challenged when accessing information and capital, as well as complicated taxes and high shipping costs.

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B2B ecommerce lagging behind B2C for customer experience

Retail Technology Review

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON.

B2B 87
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How CNN, Netflix and Vanity Fair Use Triggered Messages

Sailthru

They enable true one-to-one personalization and generate more than three-quarters of email ROI, so triggered messages are imperative for any retailer marketers to master. Media brands can also use them effectively, as CNN, Vanity Fair and The Wall Street Journal demonstrate. As publishers continue to diversify their revenue streams beyond advertising and embrace newsletters, they’re also increasingly realizing triggered messages ‘ role in using email to drive traffic.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Uncovering 2020 Digital Experience Priorities: It’s That (survey) Time of Year!

Forrester eCommerce

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?

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Macy’s and JC Penney earnings offer evidence of the stall at the mall

Steve Dennis

On the basis of early results (and specious or unreliable indicators), many industry observers predicted this would be the best holiday season in a long time. It turns out, eh, not so much. In fact, at least one guy was pretty skeptical all along. But you don’t have to be some sort of retail savant (I’m not) or have the gift of prophecy (I don’t) to have seen this coming.

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Hack Growth & Scale Through Online Marketplaces

TradeGecko

Multi-channel expansion is always in the minds of entrepreneurs and founders. But expansion could mean a strain on time, budgets and resources. With consumers’ attention split across several channels – from social media, traditional and online ads, word of mouth, brick-and-mortar stores, catalogs and online marketplaces – which channel should you expand to first?

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Smartphone adoption to drive ecommerce activities in Latin America to 2023, says GlobalData

Retail Technology Review

The increasing availability of connected mobile devices such as smartphones and tablets are one of the main growth drivers for ecommerce activities globally.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib