Sat.Mar 02, 2019 - Fri.Mar 08, 2019

The Real Costs of Ecommerce Data Breaches, Espionage, and Security Mismanagement


Data security is essential to surviving the 21st century ecommerce landscape. From leaked trade secrets to disclosed customer addresses, a… Ecommerce Security

The Cheapest Possible Way to Launch an Ecommerce Store

Ecommerce Platforms

You've seen (or maybe heard about) the entrepreneurs on Shark Tank.

3dcart 151

Digital commerce in the 5G world


Vend 135

Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why You Need A Fulfillment Center And My Top 3PL Picks For 2019

My Wife Quit Her Job

One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer. Unlike digital products which can be delivered via download or email, a physical product must be shipped using a carrier like USPS, FedEx or UPS.

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Retailers, Reach For The Minimum By 2020

Retail TouchPoints

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts.

What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester eCommerce

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019.

How To Sell T-Shirts Online And Actually Make a Profit


People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.… … Ecommerce Marketing

60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

There are plenty of inspirational clothing stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different.

How Can Retailers Take Advantage Of China Trade War Truce?

Retail TouchPoints

The Trump Administration announced last month that it would hold off on imposing additional tariffs on approximately $200 billion in Chinese goods, although tariffs imposed in 2018 remain in effect.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne.

Once Upon A Time: Brand Storytelling That Drives Conversions


This is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences.

Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles.

Creating A Culture Of Empowerment To Drive Innovation

Retail TouchPoints

By Anthony Ferry, PriceSpider When innovation dies and a product line atrophies, it is because we are not engaging innovation.

Mobile World Congress Offers Food For Thought

Forrester eCommerce

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly.

Mobile 248

How to Start a T-Shirt Business: 7 Things You Need to Know

Ecommerce Platforms

It's hardly surprising that 63% of people in their 20's want to start their own business. The freedom that comes with being your own boss is fantastic- not to mention the earning potential is also pretty enticing.

247: How To Automate Your Amazon Wholesale Business With Trent Dyrsmid

My Wife Quit Her Job

Today I’m thrilled to have Trent Dyrsmid on the show. Trent is a serial entrepreneur, husband, and father who owns 3 companies, an Amazon ecommerce business, an SOP software company called Flowster and which is a popular podcast and entrepreneurship publication.

Books 156

Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey


Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. What could I […]. The post Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

Blog 150

Think Privacy’s Just A Cost Center? Think Again.

Forrester eCommerce

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018.

B2C 238

Every Marketer Must Become a Cutting Edge Technologist


When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

B2C 212

Refersion Review: Is it The Best Affiliate Marketing Software?

Ecommerce Platforms

This Refersion review explores its unique features and different pricing structures. On top of this, it will also cover the users who are likely to benefit the most from using this platform. For online business owners, it’s hard to ignore the power of affiliate marketing.

Hacking Confessional: What a Pro Can Teach Remote Workers About Data Security


Data security is a hot-button issue right now, and for a good reason. And in our digitized world, remote workers… Ecommerce Security

Data And Analytics Leaders, We Need You!

Forrester eCommerce

How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO).


5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store


The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers.

Books 135

How I Grew My Declining Google Traffic


When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope.

SEO 188

Shoplo Review: Is it the Right E-Commerce Platform for You?

Ecommerce Platforms

Are you still wondering which ecommerce platform is the best to launch your online store? With so many options to choose from, it’s easy to feel like a hamster on a wheel. Shoplo stands out from other ecommerce solutions because of its multipurpose nature.

Uncovering 2020 Digital Experience Priorities: It’s That (survey) Time of Year!

Forrester eCommerce

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?


How to stop wasting resources to improve the customer experience


Are you wasting valuable resources trying to improve customer experience? 70% of leading companies say that it is a top priority [1] , but many don’t know where to start. They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media.

Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce


Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. But don’t be fooled by the price volatility of crypto. There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector.

B2B ecommerce lagging behind B2C for customer experience

Retail Technology Review

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON. Critical Issues Internet Retailing

B2C 116

Attendee Journey Highs And Lows At MWC19 Barcelona

Forrester eCommerce

I just returned from MWC19 Barcelona, for which I was a judge of the GLOMO Awards. As a Forrester analyst whose research includes service design, I paid extra attention to the attendee journey.

How to create a successful pop-up store?


The conception of the pop-up show was birthed out of the financial crash of 2008 as an alternative to long retail leaseholds – and since their inception they have gone mainstream. In the UK alone, the pop-up industry is currently worth over £2.3 billion a year.

How to Use Image Search with the Amazon Influencer Program to Increase Sales


From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to.