Sat.May 04, 2019 - Fri.May 10, 2019

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The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.

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[Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands

AcquireConvert

Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area. I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow. Reverse engineer the successful elements of these top […]. The post [Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands appeared first on AcquireConvert.

Shopify 31
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TACoS and Amazon: The Metric That Considers Your Organic Sales

ROI Revolution

Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of Sale (ACoS) to determine how your Amazon advertising spend impacts advertising revenue.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 365
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

Article 277
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The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we?

B2B 417

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Use-Case Selection Will Make Or Break Your AI Strategy in Healthcare

Forrester eCommerce

The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. In fact, in just the last year, nearly one half of healthcare organizations (HCOs) reported that they were implementing or expanding their plans to use artificial intelligence. Over the […].

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Real-Time Visibility: A Key Benefit Of Digitization In Retail

RTP blog

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption. Having visibility of all your shipments at all times, and having an awareness of delays and risks, enables proactive action to be taken instead of the need for a reactive response after those delays have already impa

Supplies 150
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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.

Shipping 285
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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.

Live Chat 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Forrester eCommerce

They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to revisit Forrester’s 2019 CIO predictions to see if they have come to fruition. Let’s review. Things We Feel Really Good […].

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Get Prepared To Implement BOPIS Across The Enterprise

RTP blog

By Jeff Winsper, Black Ink Technologies There’s a rising tide of online competition for independent dealers, but there are a few choices retailers/dealers can make to try and get, keep and grow their customer base. One of those techniques is called BOPIS — Buy online/pick up in-store. This approach isn’t truly a “pure play” e-Commerce method, because the buyer does make the commitment to go to a store to pick up the inventory.

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Ecwid vs Shopify: Everything You Need to Know (May 2019)

Ecommerce Platforms

If you're new to the world of e-commerce and want to hit the ground running, you'll be wondering what kind of platform best suits your needs. So, we've put together this comprehensive Ecwid vs Shopify comparison. They're both industry leaders, Ecwid first came onto the market back in 2009. Since then it's been used by over one million online merchants.

Shopify 147
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255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.

Clothing 120
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Voice Technology Is The Key To Faster Smart Home Adoption

Forrester eCommerce

Smart speakers continue to sell like hotcakes and create ripples of excitement among smart home enthusiasts. This is not only good news for smart speaker manufacturers but also for manufacturers of other smart home categories, because owners for smart speakers are more likely to purchase other smart home devices such as smart thermostats and locks. […].

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores.

eCommerce 141
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Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.

Customer 137
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SumUp Reviews: An Elite Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Your Technology Investments May Not Deliver The Productivity Gains You Expected

Forrester eCommerce

Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […].

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How to Drive More Repeat Purchases Than Ever Before

SellBrite

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone.

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The gas or the brake (redux)?

Steve Dennis

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day.

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SumUp Reviews: An Elite POS System and Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Right Response To Customer Feedback? Hint: It’s Not “Sorry”

Forrester eCommerce

If you tell employees to apologize when a customer shares feedback about a bad experience, think again! Customers give you feedback because they want you to hear them. And because they want you to improve the experience for next time. And most customers like it if somebody relates to the pain they might’ve experienced. A […].

Customer 288
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We Promoted 170 Blog Posts on Quuu Promote, Here’s What We Learned

A Better Lemonade Stand

We promoted 170 blog posts on Quuu Promote which have earned us 71,532 shares & 43,066 clicks. Now, we've reviewed and analyzed all the results. The post We Promoted 170 Blog Posts on Quuu Promote, Here’s What We Learned appeared first on A Better Lemonade Stand.

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Watering dead flowers

Steve Dennis

Many of us seem to be praying to a god of unending, unrelenting perseverance. If your social media experience is anything like mine, it’s not long before some form of never-give-up-ism hits your timeline. Then, most often, that person’s followers pile on with a hearty “you go girl”, #staystrong or encouragingly pithy aphorism (“it’s only a failure if you give up!

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SendinBlue Review: Is This Email Marketing Service Worth It?

Ecommerce Platforms

As an ecommerce store owner – current or future – you probably don't need to be told about the value of email marketing which happens to be one of the most beneficial online marketing methods. SendinBlue is one of the popular email marketing services that you may choose for marketing your online store, and it came up as a great alternative for MailChimp ( see the comparison here ) and even for AWeber ( comparison here ).

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 287
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How Do Search Engines Work?

ecomdash

This will be the first article for our series on Search Engine Optimization (SEO). Before we get too deep into the weeds with best practices and tips for SEO, we thought we should cover the fundamentals. We aim to outline the foundations of how search engines work before we later build up to an SEO plan. What is a Search Engine? Search engines such as Google, Yahoo, Baidu, and DuckDuckGo act as our tour guides to the World Wide Web.

SEO 93
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A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses

Bootstrapping Ecommerce

How to hire the right help for your ecommerce business. Ecommerce outsourcing is for online businesses that want to grow & do more. The post A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses appeared first on Bootstrapping Ecommerce.

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What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

Fashion 79
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.