Sat.May 04, 2019 - Fri.May 10, 2019

The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ. Marketing AI solutions analytic metrics digital marketing tips

[Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands

AcquireConvert

Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area. I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow.

TACoS and Amazon: The Metric That Considers Your Organic Sales

ROI Revolution

Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend.

Use-Case Selection Will Make Or Break Your AI Strategy in Healthcare

Forrester eCommerce

The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer.

Real-Time Visibility: A Key Benefit Of Digitization In Retail

Retail TouchPoints

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal after all.

Everything You Need to Test and Optimize Ecommerce Web Forms

Zaius

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to give you their information so you can send them content that convinces them to make another purchase later.

Get Prepared To Implement BOPIS Across The Enterprise

Retail TouchPoints

By Jeff Winsper, Black Ink Technologies There’s a rising tide of online competition for independent dealers, but there are a few choices retailers/dealers can make to try and get, keep and grow their customer base. One of those techniques is called BOPIS — Buy online/pick up in-store.

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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off. And you’re… How to Sell Online Shipping & Fulfillment shipping

Your Technology Investments May Not Deliver The Productivity Gains You Expected

Forrester eCommerce

Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past.

Marketing Unboxed: Faherty’s Laid-back Surf Style

Zaius

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women.

255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples!

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords.

A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views. B2C ecommerce global ecommerce online retail retail social commerce

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5 benefits progressive web apps have over native mobile apps

GetElastic

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions.

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What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features. Internet Retailing Critical Issues

Ecwid vs Shopify: Everything You Need to Know (May 2019)

Ecommerce Platforms

If you're new to the world of e-commerce and want to hit the ground running, you'll be wondering what kind of platform best suits your needs. So, we've put together this comprehensive Ecwid vs Shopify comparison. They're both industry leaders, Ecwid first came onto the market back in 2009.

Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Forrester eCommerce

They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to revisit Forrester’s 2019 CIO predictions to see if they have come to fruition. Let’s review.

Searchandising: Do your autosuggestions help or harm?

GetElastic

With over 80% of ecommerce sites using autosuggest , the search feature is as mainstream as U2. But can it sell as well? Also known as typeahead , autosuggest recommends search terms, categories, products and even content as a user types.

Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide. Internet Retailing Retail Supply Chain

Nordstrom’s ‘Local’ expansion has national implications for retail

Steve Dennis

Nordstrom just announced plans to expand its service-centered Nordstrom Local concept from three Los Angeles-area locations into New York City.

Future Of Retail: How Brands Will Address Employee Experience In 2019

Forrester eCommerce

To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions To Retail.” Last week, my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019.

Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers.

Yotpo Reviews and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo reviews are generally positive across the Internet for the popular content-based marketing app. Anyone who has even a small e-commerce site should at least consider trying out Yotpo. That goes for brick-and-mortar retail stores as well as e-commerce companies.

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The gas or the brake (redux)?

Steve Dennis

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day. Not only was this very annoying, but it didn’t seem to serve any useful purpose.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

Why commerce is the place to go headless

GetElastic

For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization’s ERP, CRM, or warehouse management system.

How to Use Instagram Stories Ads to Attract New Customers

SellBrite

Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool.

SumUp Reviews: An Elite Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this.