Sat.Jul 08, 2017 - Fri.Jul 14, 2017

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Your Quick Takeaway. With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue. Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416
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Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one.

eCommerce 243
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Why Push is Critical to Effectively Promoting Your Flash Sale

Optimizely

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting the sale in a way that not only creates urgency and excitement, but that’s timely and relevant. Unfortunately, the vast majority of marketers still use email to promote flash sales, even when they only last an hour or so.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion. After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s not measly amount of cash –– not even for multi-million dollar online stores.

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Amazon product content: a new space race?

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

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How Do Retailers Jumpstart A Mobile Makeover?

RTP blog

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schamba

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5 Amazon Alerts That Will Change The Way You Manage Negative Feedback, Inventory And Sales

My Wife Quit Her Job

On the surface, selling on Amazon is a straightforward process. You ship your goods to Amazon’s warehouse. People buy your products Amazon handles all shipping and fulfillment Amazon pays you money based on what you sold. Sounds simple right? But as with any online business, there’s a lot more going on under the hood that most people won’t tell you about.

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31 Ecommerce Products You Can Make Yourself (+ Resources for 293 More)

A Better Lemonade Stand

If you’re just starting your first ecommerce business and you’re looking for the perfect product to sell online, making products yourself can be a great way to start. The good news is that there are plenty of options. In this post we’ll discuss over 30 of the best products you can make yourself and sell from home. The post 31 Ecommerce Products You Can Make Yourself (+ Resources for 293 More) appeared first on A Better Lemonade Stand.

eCommerce 134
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Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

GetElastic

When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Post-Merger Culture Clashes Can Imperil Innovation

RTP blog

By Adam Blair, Executive Editor The very nature of a successful startup is that it offers something different from the status quo. That difference can be in the products it makes, the technology it uses — even the way it advertises and sells a boring commodity item. The cheeky advertising campaigns used to promote Dollar Shave Club were a big factor in the company’s being taken over by CPG giant Unilever in a billion-dollar deal.

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170: How To Build A Highly Engaged Instagram Following With Sue B Zimmerman

My Wife Quit Her Job

Today I’m excited to have Sue B Zimmerman on the show. Now Sue and I met through a mutual friend and I actually recently watched her speak at Ryan Deiss’ Traffic and Conversion Summit. She is known as the Instagram Expert and travels across the world sharing her Instagram expertise. Today we are going to explore ways on how to increase your Instagram following and how to use Instagram to sell your products online.

Travel 145
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Global Ecommerce News from June 22 to July 10

Ecommerce Platforms

QVC has bought the remaining shares in its rival Home Shopping Network (HSN) for $2.1 Billion to consolidate the TV shopping industry. We believe that this is yet another reaction to Amazon's acquisition of Whole Foods Market. We also analyze the impact on ecommerce after this record acquisition by Amazon. A look around the ecommerce globe, with selected highlights: Amazon threatened to kill its Whole Foods deal if the grocer started a bidding war. … or if the M&A talks leaked to the

eCommerce 106
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Stay CASL compliant by using dynamic segments

Klaviyo

The Canadian Anti-Spam Law, or CASL, came into effect earlier this month. Even though you likely don’t need me to tell you what time it is, I’m going to tell you anyway. It’s compliance time! Yes, I’m completely aware that compliance time is everyone’s favorite time. Maybe not. But even if it’s not your favorite part of your business, you still don’t want to get sued.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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For Better Research, Create An Authentic In-Store Experience

RTP blog

By Kirk Hendrickson, Eye Faster Shopper research is a cornerstone of brand/product research programs that seek to engage customers in-store and for retailers vying to provide engaging in-store experiences. Shopper research is often performed in live or mock retail environments, where researchers view shoppers’ behavior, oftentimes using eye tracking for a first-hand account of attention and behavior.

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Physical retail: Definitely different, far from dead

Steve Dennis

From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You’d be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the dominant way most people shop.

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Beginners guide to B2B eCommerce: An eBook

TradeGecko

The B2B eCommerce market is currently massive, and it’s only going to get bigger. B2B eCommerce is estimated to be a trillion dollar industry in just a few years. Learn how to compete in the growing wholesale market with this FREE eBook!

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Kinsta Managed Hosting Review: All Ecommerce Sites on WordPress Should Check Out This Hosting

Ecommerce Platforms

Managed WordPress hosting is a rather new niche area in the hosting world. It's useful for people on the WordPress platform if you have limited knowledge or would rather leave the more technical tasks to the experts. I typically recommend managed hosting to those new to the hosting (and website) game, but ecommerce is a little different. Since many ecommerce professionals have lots to do on a daily basis, the idea of worrying about hosting sounds silly.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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New E-commerce fulfilment survey finds evidence of retailer growing pains

Retail Technology Review

Business is booming for e-commerce retailers according to a new global market study announced by Peoplevox, a leading expert e-commerce Warehouse Management System (WMS) provider.

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Word Count Doesn’t Matter, Words Do

Rishi Rawat

Marketers know 2 things: 1: The biggest obstacle with buying online is overcoming the trust hurdle. 2: Shoppers have very low attention spans. If it’s more than a few words no one will read it. 1: is true and 2: is false. Word count doesn’t matter, words do. This trust building page is really long but it’s also very readable and also very trust building.

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5 Ways to Drive More Traffic to Your Shopify Store

ecomdash

Shopify is a great platform that can take your ecommerce business to the next level. Increase Shopify traffic with the following tips and tricks. Read more. The post 5 Ways to Drive More Traffic to Your Shopify Store appeared first on ecomdash.

Shopify 93
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The Most Popular (Easy-to-Implement) Opt-in Offer Used by Online Retailers to Get More Email Subscribers

eCommerce Training Academy

If you’re like most online retailers, you spend a lot of time and effort building your email campaigns. I hope you are because email works! Your success in email marketing will depend a lot on the size and quality of your subscribers list. One of the keys to more email subscribers is to give shoppers an opt-in promotional coupon offer they simply can’t refuse.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Delivering commerce without compromise

Retail Technology Review

By Matthew Robertson, Co-CEO of NetDespatch. We are living in an era of e-commerce instant gratification. Not meaning to again pillage that most frequently referenced and at times derided generation, but millennials and their demand for 'right here, right now' are very much driving and shaping the future of retail.

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How to Use Pricing and Promotions to Improve Customer Satisfaction

Wiser

You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores. Although I am only one subscriber out of thousands, today’s technology has enabled companies to send more and more personalized emails. You left a pair of shoes in your cart to think about it?

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The Pros and Cons of Outsourcing Ecommerce Fulfillment

ecomdash

Outsourcing fulfillment has pros and cons. If you are curious about your options, read more to find out which is the best option for your business. Read more. The post The Pros and Cons of Outsourcing Ecommerce Fulfillment appeared first on ecomdash.

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Why You Need An Email Validation Service!

Teamwork Retail

This is a guest blog post from Keith Reinhardt, Marketing & Communications Specialist at FreshAddress. Keith is a marketing nerd, dog-lover and avid hiker. He is not Nancy; but unfortunately, Sephora seems to think he is. Below is a little funny email story and how you, retailers of the world, can avoid making the same mistake as Sephora. This isn’t the first time I’ve gotten a misdirected email, and actually not the first I’ve gotten from Sephora.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Christmas Comes Early: Five ecommerce tools retailers need to implement in July to be ready for the festive season

Retail Technology Review

By Chris Boaz, Head of Marketing at PCA Predict (a GBG Company). Retailers around the UK know that summer is the ideal time to begin the build-up to the Christmas season. When should they start though? Considering that 26% of UK consumers begin hunting for the perfect Christmas gifts come August, July would seem like the ideal time to prepare.

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What brand suppliers need to know about Walmart’s ecommerce strategy

Salsify

In the wake of Amazon Prime Day’s stellar results , it’s important not to forget about retail’s other giant. With 92 million unique visitors per month to its online marketplace, Walmart is edging closer to Amazon’s 183 million monthly visitors. Most suppliers agree that Amazon and Walmart are the top two retailers on their list to sell through.

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The Official 2017 ROI Revolution Open House!

ROI Revolution

After months of preparation, weeks of teasing pictures and videos, ROI Revolution’s brand new corporate headquarters is finally getting the unveiling it deserves! One week from today ( Thursday, July 20 th ), friends, family, and ROI staff are invited to the official Open House for our new office – and it’s an event you won’t want to miss!

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Podcast Q&A: How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

Keith Anderson, Profitero Danny Brager, SVP, Nielsen. eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital. In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.