Sat.Jan 12, 2019 - Fri.Jan 18, 2019

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

How to Sell on WordPress: The Opportunity, The Tools, The Strategy

BigCommerce

According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

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Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Mailchimp vs Constant Contact: Which Email Marketing Service is Right for You?

Ecommerce Platforms

Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Forrester eCommerce

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

A Beginner’s Guide to Shopify Shipping

Ecommerce Platforms

So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings.

Retail Trends 2019 [video]

GetElastic

Hot off the heels of Retail’s Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market. As always, NRF put on quite the assortment of exhibitors and sessions for retailers and brands.

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240: Year End Report – How My Online Store Performed In 2018

My Wife Quit Her Job

My wife just closed the books for 2018 and in this episode, I’m going to breakdown the highlights and lowlights of the year for BumblebeeLinens.com. What You’ll Learn. How to overcome bumps in the road. Amazon versus your own online store. What’s worked well this year. The one marketing platform that has been a home run. Other Resources And Books. Bumblebee Linens. Sponsors. Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store.

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How do you talk to your boards about cybersecurity? An old problem in a new world

Forrester eCommerce

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.

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How to Sell With the Shopify Lite Plan and Oberlo

Ecommerce Platforms

Building an online store used to be considered an extremely difficult task. Even today, you typically need some sort of development knowledge when working with most platforms. In addition, you have to make your own products and figure out a way to package and ship them.

9 Web Design Trends for 2019 You Can Apply Today

Bootstrapping Ecommerce

We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization

What’s all the hype with Progressive Web Apps (PWAs)

GetElastic

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications.

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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes.

Square Payments Reviews What’s All the Fuss About?

Ecommerce Platforms

If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.

9 Great Ways to Use Email Automation to Increase Ecommerce Revenue

Omnisend

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

Forrester eCommerce

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull. from a 50′ beer bong. for three days straight. on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […

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869: This ABM Campaign Generated a 66% Response Rate

Zaius

B2B Growth Podcast. The post 869: This ABM Campaign Generated a 66% Response Rate appeared first on Zaius. Press

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Make Me an Offer

Rishi Rawat

I was exiting __.com com and saw this “Make an Offer” message: Let’s negotiate. How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin?

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Teamwork Retail works with FAO Schwarz to “Return to Wonder” in NYC with Apple devices

Teamwork Retail

FAO Schwarz was founded 150 years ago to create a magical place where kids of all ages can go to explore and dream. With the new flagship store re-launch in November 2018, FAO Schwarz allows customers to once again reignite that idea.

Location, Location, Location!

Forrester eCommerce

There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property.

NRF 2019 Recap [video]

GetElastic

The future and development of retail is changing rapidly and is now more purpose driven. For many folks retail was their first job, therefore, the industry as a whole has an instrumental impact on shaping how so many of us learn to work.

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

5 Reasons to Create an Affiliate Marketing Program

SellBrite

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site. Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s an industry with an estimated worth of $13 billion.

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Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Forrester eCommerce

Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of questions about this report.

How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Omnisend

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers. Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend.

How to Create a Checkout Process That Encourages Conversion

Scalefast

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”.