Sophisticated Online, Internet, And Mobile Banking Solutions Help Banks Differentiate And Contain Costs
Forrester Omnichannel
OCTOBER 22, 2013
The bank I mainly use for my daily banking needs does not offer that many examples of great customer experiences. The two reasons why my family continues to use that bank are the high number of ATMs in the area where we live and a very customer-oriented branch advisor. Our most recent interaction with that bank (but not with that advisor) delivered yet another example of "great" customer service across channels, an experience that will likely cause us to look for a new bank.
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