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Dec 30, 2021 | 3 minute read
written by Kirsten Aebersold
This post originally published in 2019 has been updated for accuracy and relevance.
Voice recognition devices are a growing trend especially when used in a shopping capacity. Research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.
It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.
Such technological advancements are essentially the driving force behind changing consumer behavior. What’s more, as they begin to advance, people are increasingly becoming reliant on voice recognition devices that soon it will be inconceivable to imagine life without them. They’re already a staple in many households across the globe.
Voice recognition assistants are capable of more than just answering your queries for Google. Thanks to technical due diligence investment, software engineers and developers can continue growing the technology. More applications are being made specifically to be compatible with smart devices, such as smart household appliances.
They can now help humans with tasks around the home such as controlling the heating, turning lights on and off, and using entertainment systems.
Perhaps the biggest advantage of voice enabled device usage is time. It’s much faster to talk than type, so everyday tasks like setting up meetings or reminders, and placing orders becomes more efficient.
What are the most popular activities while using such devices? Top three include:
Beyond boosting productivity, other advantages include increased accessibility to your business or services from those who have physical disabilities where typing is a barrier. It also promotes hands-free working, where notes can easily be dictated and shared instead of typed or written out.
Security breaches and cyberattacks are on the rise as we shift more sensitive information accessibility online. Voice enabled tech protects user identities with an authentication layer particularly useful in the banking and medical sectors.
With the growth in voice enabled tech and its usage, comes new doors for ecommerce companies. Built effortless, convenient commerce experiences for your customers today.
The voice recognition market was valued at USD 10.70 billion in 2020 and is expected to reach USD 27.155 billion by 2026, at a CAGR of 16.8% over the forecast period 2021 - 2026. Virtual assistants are driving this growth in retail, banking, and automotive sectors, as well as personal home use.
According to Google, 20% of queries on Google’s mobile app and Android devices are voice searches, and the number is expected to grow exponentially. Google’s voice assistant is now available on more than 400 million devices. As we continue to navigate contactless human interaction during COVID-19, voice enabled tech plays an integral role in those advancements.
Where do we see the most adoption? Given the high population density of the Asia-Pacific region, both China and India are seeing the largest growth rates, especially using voice enabled functions in mobile banking.
The future of voice recognition is looking bright. Given its current global usage both in the home and on the move, it seems as though this technology will only get bigger over the next few years.