Sat.Jun 09, 2018 - Fri.Jun 15, 2018

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Profit Generation: Marketplaces vs. Own E-Commerce Website

Prisync

You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online. Despite your position, at some point, you may have battled with selling your products on an online marketplace or selling your products on your own hosted website.

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Do You Have a Consistent Marketing Message?

Optimizely

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly recognizable because the company has a consistent message at all times.

Marketing 249
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Prioritizing Happiness Over Growth + Other Marketing Talk

eCommerceFuel

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. We’re picking up the conversation we started last week on leveraging Kickstarter, but we shift gears to talk about how Adam’s company has cultivated and maintained such an awesome culture (while still managing to create super high-quality products), which marketing tactics are giving them the best ROI, and more.

Other 37
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Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Mobile 229
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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When and How to Charge Sales Tax on Shipping

BigCommerce

As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not. And each state’s regulation on sales tax and shipping charges is not always clear and concise.

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User Engagement: The Most Important KPI You’re not Tracking (but should be)

Kissmetrics

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.

Events 279

More Trending

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

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How to Use and Accept Resale Certificates in Your Online Business

BigCommerce

One of the more common ecommerce business models is to buy products at wholesale or retail and then turn around and resell those items for a profit online. But sales tax can throw a monkey wrench in those works. You will generally be required to pay sales tax on these purchases, even if you just intend to enter them into inventory in your online store.

Document 261
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Anchor Text SEO: Everything You Need to Know in 2018

Kissmetrics

There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to believe? Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do.

SEO 251
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What’s Next For Howard Schultz?

RTP blog

Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020. Or he might follow the lead of other business world “retirees” like Bill Gates and Michael Bloomberg, using his voice and wealth to support causes he believes in.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Do You Get The Right Help With Design In 2018?

Forrester eCommerce

The design market is hotter than ever — especially for human-centered design, which is the right way to do it. There are more jobs, more spending, and more executive interest. But what if your company doesn’t really get design? Or what if you need help because you can’t support a full design team? Or what […].

Marketing 265
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How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.

Marketing 226
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Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

RTP blog

By Andi Simon, Simon Associates You don’t have to look far to see the massive changes that brick-and-mortar retailers face today. The challenges are everywhere. Generations that used to buy goods from actual stores are being replaced by waves of people, particularly Millennials, who have mastered the art of online shopping. E-Commerce providers have enormous power.

eCommerce 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically. To get the conversation going, Tracy Eiler, InsideView’s […].

B2B 270
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8 Checkout Optimization Methods For Better Mobile Conversions

Bootstrapping Ecommerce

This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce.

Mobile 162
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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits.

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213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

My Wife Quit Her Job

As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy. In this episode, I’m going to formally announce my new business with my partner Toni Anderson! Click Here To Add Your Brand To Our Next Sweepstakes What You’ll Learn Why giveaways are a great way to grow your email list How our new service works Why it&

Books 122
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester eCommerce

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […].

Customer 257
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10 ways to increase your wholesale sales

TradeGecko

As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!

Retail 139
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6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.

Marketing 216
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Are Amazon FBA Fees Worth The Cost?

SellBrite

If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work?

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why We Use Tech Tools: To Coordinate Tasks

Forrester eCommerce

This is an amazingly accelerated time to be alive. During my nearly fifty years on the planet, we have increased by many orders of magnitude the knowledge that we have about our own existence. Research into the ultimate origins and functions of things ranging from life itself to skills and traits like language or culture […].

Customer 229
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10 ways to increase your wholesale sales

TradeGecko

As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!

Retail 133
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How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

Inflow Insights

Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. As a result, they have a lower cost-per-click (CPC) than other ads on the page and a higher click-through-rate (CTR). Relevance is the singular most important factor Google uses to determine an ad’s quality score , which the marketing platform uses to set the auction price for

eCommerce 127
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What is Ecommerce?

A Better Lemonade Stand

In this article we discuss in detail what exactly ecommerce is, how to start an ecommerce business, how to run an ecommerce website and much more. The post What is Ecommerce? appeared first on A Better Lemonade Stand.

eCommerce 128
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Grocers Partner For Digital Growth

Forrester eCommerce

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles. Fulfillment has become the key parameter for grocers to grow their digital business. […].

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Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.

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Foxy Review: Simplifying eCommerce for Everyone

Ecommerce Platforms

There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script. Foxy is one such eCommerce platform that allows you to quickly setup an eCommerce store and start selling online.

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How to Pick the Perfect Shopify Theme for Your Online Store: 2018 Edition

A Better Lemonade Stand

Creating a beautiful & functional website is as easy as selecting one of the top Shopify themes! Pick the perfect Shopify theme for your online store here. The post How to Pick the Perfect Shopify Theme for Your Online Store: 2018 Edition appeared first on A Better Lemonade Stand.

Shopify 124
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.