Sat.Jun 09, 2018 - Fri.Jun 15, 2018

Profit Generation: Marketplaces vs. Own E-Commerce Website


You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online.

Do You Have a Consistent Marketing Message?


When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same.

Prioritizing Happiness Over Growth + Other Marketing Talk


Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design.

Other 36

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Mobile 184

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.

3dcart 203

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.

More Trending

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 206

What’s Next For Howard Schultz?

Retail TouchPoints

Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020.

213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

My Wife Quit Her Job

As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy.

Books 198

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic


Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

PPC 270

Grocers Partner For Digital Growth

Forrester eCommerce

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles.

Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

Retail TouchPoints

By Andi Simon, Simon Associates You don’t have to look far to see the massive changes that brick-and-mortar retailers face today. The challenges are everywhere.

User Engagement: The Most Important KPI You’re not Tracking (but should be)


“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC).

Events 263

Don’t Exhaust Your Email List! Find New Channels Instead


I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit. Up to that point, I was happy with my experience booking through this company.

Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester eCommerce

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.

When and How to Charge Sales Tax on Shipping


As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not.

Anchor Text SEO: Everything You Need to Know in 2018


There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter.

SEO 237

Are Amazon FBA Fees Worth The Cost?


If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up.

RQ, The Measure Of Organizational Readiness For Automation And AI

Forrester eCommerce

We’ve just released a major new report, RQ: Assess Your Readiness For Working Side By Side With Robots And AI. Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models.

How to Use and Accept Resale Certificates in Your Online Business


One of the more common ecommerce business models is to buy products at wholesale or retail and then turn around and resell those items for a profit online. But sales tax can throw a monkey wrench in those works.

Why I Spend $16,302 Each Month Producing Content That Google Won’t Rank


When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search.

SEO 232

8 Checkout Optimization Methods For Better Mobile Conversions

Bootstrapping Ecommerce

This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce. Conversion Optimization

Mobile 107

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Business Taxes in 2018: Your Checklist for a Penalty-Free Tax Season [Important Dates Included]


Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start.

6 Tips for Building Your Marketing Career


You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?

IXOPAY Review: A Powerhouse White Label Payment Gateway

Ecommerce Platforms

If you've ever wondered whether or not you're leaving money on the table with your current payment gateway, the answer is probably yes.

Why Paying Employees For Delivering Good CX Is A Bad Idea

Forrester eCommerce

Tying CX performance to monetary incentives backfires. Every time. Often in spectacular, unforeseen ways. And while we have seen some firms take the leap into a world without monetary CX incentives, tying accountability for CX to money is still a common shortcut in CX transformations.

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

Inflow Insights

Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

How Do You Feel?

Rishi Rawat

When submitting a ticket to WordPress the user is presented with an extra question ( red box in the screenshot below): Why does this matter? Because shoppers who post questions to customer service are often experiencing some level of anxiety.