Sat.Jun 09, 2018 - Fri.Jun 15, 2018

Profit Generation: Marketplaces vs. Own E-Commerce Website

Prisync

You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online.

Do You Have a Consistent Marketing Message?

Zaius

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same.

Prioritizing Happiness Over Growth + Other Marketing Talk

eCommerceFuel

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design.

Other 38

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Mobile 212

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

PPC 309

More Trending

When and How to Charge Sales Tax on Shipping

BigCommerce

As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not.

Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.

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What’s Next For Howard Schultz?

Retail TouchPoints

Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020.

Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester eCommerce

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.

How to Use and Accept Resale Certificates in Your Online Business

BigCommerce

One of the more common ecommerce business models is to buy products at wholesale or retail and then turn around and resell those items for a profit online. But sales tax can throw a monkey wrench in those works.

213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

My Wife Quit Her Job

As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy.

Books 185

Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

Retail TouchPoints

By Andi Simon, Simon Associates You don’t have to look far to see the massive changes that brick-and-mortar retailers face today. The challenges are everywhere.

Grocers Partner For Digital Growth

Forrester eCommerce

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles.

Business Taxes in 2018: Your Checklist for a Penalty-Free Tax Season [Important Dates Included]

BigCommerce

Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start.

User Engagement: The Most Important KPI You’re not Tracking (but should be)

Kissmetrics

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC).

Events 256

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit. Up to that point, I was happy with my experience booking through this company.

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

IXOPAY Review: A Powerhouse White Label Payment Gateway

Ecommerce Platforms

If you've ever wondered whether or not you're leaving money on the table with your current payment gateway, the answer is probably yes.

Anchor Text SEO: Everything You Need to Know in 2018

Kissmetrics

There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter.

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Are Amazon FBA Fees Worth The Cost?

SellBrite

If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up.

RQ, The Measure Of Organizational Readiness For Automation And AI

Forrester eCommerce

We’ve just released a major new report, RQ: Assess Your Readiness For Working Side By Side With Robots And AI. Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models.

Foxy Review: Simplifying eCommerce for Everyone

Ecommerce Platforms

There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script.

Why I Spend $16,302 Each Month Producing Content That Google Won’t Rank

Kissmetrics

When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search.

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How Do You Feel?

Rishi Rawat

When submitting a ticket to WordPress the user is presented with an extra question ( red box in the screenshot below): Why does this matter? Because shoppers who post questions to customer service are often experiencing some level of anxiety.

Amazon Is A (Big And Scary) Red Herring

Forrester eCommerce

Amazon is on the tip of the tongue when folks analyze the retail sector or try to craft strategies to save or reenergize retail brands. Sure, Amazon is reshaping the retail sector, causing turmoil for most and devastation to some. But that point is misleading and dangerous to brands looking for a single villain or […]. Amazon omnichannel customer experience online retail retail

MaxCDN Review

Ecommerce Platforms

This MaxCDN review covers every little thing about the service- features, customer support, ease of use, pricing, and overall functionalities. It will not kill you. Or hurt you in any way. But waiting has got to be one of the most annoying things in today’s fast-paced world.

Travel 104

6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

Inflow Insights

Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear.

How Do You Get The Right Help With Design In 2018?

Forrester eCommerce

The design market is hotter than ever — especially for human-centered design, which is the right way to do it. There are more jobs, more spending, and more executive interest. But what if your company doesn’t really get design? Or what if you need help because you can’t support a full design team? Or what […]. design thinking design design consultancies design services experience design providers product design service design

8 Checkout Optimization Methods For Better Mobile Conversions

Bootstrapping Ecommerce

This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce. Conversion Optimization

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

These brands apparently did not get the ‘retail apocalypse’ memo

Steve Dennis

For a couple of years now pundits, analysts, journalists and various other retail observers have been advancing the “retail apocalypse” narrative. A typical story or opinion piece warns of the “death of the mall,” points out how “e-commerce is eating the world,” and generally suggests that “traditional” retailers are toast.

Why Paying Employees For Delivering Good CX Is A Bad Idea

Forrester eCommerce

Tying CX performance to monetary incentives backfires. Every time. Often in spectacular, unforeseen ways. And while we have seen some firms take the leap into a world without monetary CX incentives, tying accountability for CX to money is still a common shortcut in CX transformations.

5 Benefits of USPS SCAN Forms for Ecommerce Sellers

ecomdash

Incorporating a SCAN form streamlines both the shipping process and customer service. When scanned, your buyer is notified that their package has entered the USPS mail stream. This doesn’t always happen with Delivery Confirmation or USPS Tracking options only.