FastSpring
JANUARY 20, 2021
As an ecommerce business, the most important part of your store is your checkout. The checkout process is your “make it or break it” moment that will either convince your customer to click “buy” or leave your store altogether. Sadly, an average of 68.07% of online shopping carts are left abandoned, leaving merchants across the globe with billions of dollars in lost sales.
RetailDive
JANUARY 19, 2021
From store closures to foot traffic, here are various ways that the global health crisis impacted retail, and what it could mean for the future.
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Retail TouchPoints
JANUARY 20, 2021
Picture yourself walking into a mattress store. Your hips and back hurt from your sagging mattress. You’re tired, you’re irritable — and you are in desperate need of a sleep solution. You’ve spent countless hours doing research online, most of it during those sleepless nights, but couldn’t decide whose claims to believe. And to make things worse, you are now being bombarded with online mattress ads.
Forrester eCommerce
JANUARY 21, 2021
Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
JANUARY 19, 2021
If you're considering a website migration, there are a ton of reasons to replatform. Switching to a new eCommerce platform positions businesses for growth by better aligning the platform with company goals. In this blog, we're sharing a sneak peek into how Groove Commerce helped one client transition from Magento 1 to BigCommerce. Website Migration: Moving To BigCommerce.
Kissmetrics
JANUARY 22, 2021
Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JANUARY 18, 2021
I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times. In 2010, for example, we focused on “How To Communicate And Promote Security To Gain Influence And […].
Kissmetrics
JANUARY 20, 2021
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.
Retail TouchPoints
JANUARY 21, 2021
The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the area of cross-border ecommerce, web localization can be the difference between success and failure. And cross-border ecommerce is booming. In recent months the global COVID-19 pandemic has had a huge impact in retail.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JANUARY 21, 2021
As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.
My Wife Quit Her Job
JANUARY 20, 2021
Today I’m really happy to have Arree Chung back on the show. If you don’t remember Arree, he’s an award-winning author, illustrator, and international speaker. His books have been named the best books of the year by NPR, Kirkus Reviews, and Amazon and are sold in over 11 countries. He’s also a student in my Create a Profitable Online Store course. In this episode, we’ll discuss how he launched his new business venture that has generated him 7 figures in revenue as an artist.
Kissmetrics
JANUARY 22, 2021
If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.
Retail TouchPoints
JANUARY 20, 2021
Kroger is testing an AI-powered shopping cart at a Cincinnati store, enabling shoppers to scan items and pay directly on the cart itself for a more seamless in-store experience. The new “KroGO”-branded smart cart, which is powered by tech company Caper, uses deep learning and computer vision to quickly recognize items placed inside the cart, eliminating the need to wait in a checkout line.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JANUARY 19, 2021
Customers don’t buy technology. They don’t even buy products. They buy into the promise of a brand and then measure its delivery through outcomes. How do you squeeze 60 football fields into inches? By taking the world’s largest trade show, stretching about 3 million square feet, boasting 170,000-strong attendance, and turning it into an all-digital […].
Steve Dennis
JANUARY 21, 2021
“Great brands don’t chase customers; customers chase great brands.” Gary Friedman , CEO Restoration Hardware. If we learned anything during the past couple of decades of digital disruption it should have been this: Even very good is no longer good enough. In a world where media, information, product choice, distribution access, delivery convenience and connection are no longer scarce, to be anything less than remarkable is often to be ignored.
Kissmetrics
JANUARY 18, 2021
About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!).
Retail TouchPoints
JANUARY 19, 2021
The National Retail Federation (NRF) has moved Chapter 2 of its 2021 Big Show from an in-person to a virtual event. The decision was made because the Javits Center, which hosts the annual Big Show, will be unavailable during the first week of June. The facility is currently being used as a vaccine distribution venue for New York City residents, an evolution of its earlier role as a field hospital.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JANUARY 19, 2021
Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results.
Steve Dennis
JANUARY 18, 2021
Earlier this month, as part of a previously disclosed three-year store closure plan, Macy’s announced it would shutter an additional 45 locations this year. Like most of its moderate department store brethren, Macy’s has gone from being a highly productive, traffic-driving mall anchor tenant to a long-suffering, chronic under-performer. During the past five years, when the stock market has nearly doubled, Macy’s has lost about three quarters of its value.
Kissmetrics
JANUARY 21, 2021
The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its beta release on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.
Retail TouchPoints
JANUARY 20, 2021
There’s a somewhat cynical (and often accurate) saying: No matter what happens, the rich get richer. Translated into the world of online marketplaces, it’s certainly true that the massive COVID-19 shift to ecommerce was a boon to the biggest marketplaces: Amazon , Alibaba , eBay and Walmart. But the unprecedented rising tide also lifted a lot of the smaller boats, according to Mike Shapaker, CMO of ChannelAdvisor , which provides solutions and services to marketplace sellers.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JANUARY 19, 2021
For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who eagerly experiment with new brands and products, use sophisticated personal technology, expect digital seamlessness, shrewdly navigate online information, and are motivated by high levels of self-efficacy. Over the years, we’ve observed empowered consumers reach for […].
MakeWebBetter
JANUARY 21, 2021
All your customers are partners in your mission! – Shep Hyken Let me say it straightforwardly! Your business will die. You will make no progress and no revenue. You won’t have money to pay your bills. You will fail to give salary to your employees, uncertainty will prevail, life will turn miserable, and you will […]. The post How to Get The First 20 Customers For Your Online Store?
Kissmetrics
JANUARY 19, 2021
With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.
Retail TouchPoints
JANUARY 20, 2021
Qurate Retail Group (parent company of HSN , QVC and Zulily ) and the National Retail Federation Foundation are expanding their joint Small Business Spotlight (SBS) initiative to support 100 entrepreneurs of diverse backgrounds in 2021. Initially launched in May 2020 to help small businesses challenged by the COVID-19 pandemic, this year the program will expand to feature more companies with diverse leadership.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
JANUARY 19, 2021
During the pandemic, devastated customers reached out to customer service organizations to seek advice or support. In doing so, customer service became the lifeline for these customers. This dynamic helped elevate the importance of customer service organization within companies as they nurtured customers in order to retain their loyalty – and revenue.
Omniconvert
JANUARY 21, 2021
CVO for high-ticket dropshipping is a definite must since you sell high-ticket products or expensive items, so you should build customer trust. The post Customer Value Optimization for High-Ticket Dropshipping appeared first on Omniconvert Ecommerce Growth Blog.
Kissmetrics
JANUARY 22, 2021
It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the heels of launching Fleets , Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms.
Retail TouchPoints
JANUARY 20, 2021
Since 2011, the Retail Orphan Initiative (RetailROI) has worked with the retail industry to raise funds to help vulnerable children worldwide. In that time, the organization has mobilized more than $4 million to help more than 229,000 children. Its annual event has been held in New York City on the Saturday prior to the NRF Big Show, bringing together retail executives and solution providers with a variety of charities and people who have benefitted from the group’s work.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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