Sat.Jul 18, 2020 - Fri.Jul 24, 2020

Case Study: Scale Your Affiliate Program with Targeted Incentives

UpSellIt

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program.

Designing for Dark Mode: The Latest Challenge in Email Design

Zaius

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read.

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Why You Can’t Ignore Marketing for Manufacturers

BigCommerce

Let’s be honest. Some manufacturers have been marketing to downline businesses in the supply chain and the general public for… B2B Ecommerce b2b ecommerce

Wix Pricing (June 2020): Everything You Need to Know

Ecommerce Platforms

Unsure about Wix pricing? You’re in the right place. Wix is one of the better known site builders on the market today. Offering one of the best ways for business owners to launch their presence online, Wix has captured the attention of companies around the world.

How Ascena went bankrupt

retaildive

The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic

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The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

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314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

My Wife Quit Her Job

Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads.

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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind.

Bloomberg: Mall owner CBL prepping a Ch. 11 filing

retaildive

The company would be the first major mall REIT to buckle under the pressures that have been intensified by the pandemic

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Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene. To your left,… Ecommerce Marketing How to Sell Online competitive analysis

How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Reading Time: 6 minutes. Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers.

TradeGecko Reviews (Jul 2020): Everything You Need to Know

Ecommerce Platforms

There are few things more important in the world of digital sales than being able to keep track of your inventory. Inventory management software is one of the top items on any entrepreneur’s must-have technology list (and for a good reason).

B2B 104

Millennials and Gen Zers look to retailers for a more community-minded commerce experience

retaildive

Brands need to continually demonstrate that they understand these young consumers’ life values and priorities if they want to win their trust and loyalty

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7 Hobbies You Can Turn Into Successful Digital Businesses

FastSpring

While hobbies are the perfect way to escape our everyday responsibilities, all of us at some time or another have said to ourselves, “I wish I could make money doing this.”. Think about it—it’s the best of both worlds. You get to do what you love and make money at the same time.

MFG becomes newest member of SGF

TalkingRetail

Motor Fuel Group, the UK’s largest independent forecourt retailer, has become the latest member of the Scottish Grocers Federation (SGF).

The Low-Down on PayPlug: An Honest Review

Ecommerce Platforms

When ecommerce store owners are setting up their business, typically, they might think of using tried and tested payment solutions that take debit and credit card payments, such as PayPal or Stripe.

Crisis management: Why Madison Reed launched a new product in a pandemic

retaildive

The company's online business "exploded" as the coronavirus hit the U.S., but its men's line had already been in the works for months

5 Surprising Google Ads Case Studies

Store Growers

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage.

3 Proven Methods to Improve eCommerce Conversions

eCommerce Training Academy

Traffic will never pay your bills unless it converts. We hosted this webinar at our eCommerce agency, LeSite.ca. During the session, I shared 3 methods to help you improve eCommerce conversions. The post 3 Proven Methods to Improve eCommerce Conversions appeared first on eCommerce Training Academy.

Challanges of Hosting a Magento Store or WooCommerce Store (Interview)

Ecommerce Platforms

Hello Daugirdas, tell us a bit about yourself and the company. Hello! I am Chief Marketing Officer at Hostinger , one of the fastest-growing web hosting providers worldwide. I joined Hostinger more than 3 years ago.

Are subscription services viable across retail broadly?

retaildive

With the possibility of new lockdown orders as COVID-19 cases surge, the model may help boost sales online. But it may not be a silver bullet for every sector

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain

ACS helps retailers communicate new rules on face coverings

TalkingRetail

ACS has launched a new poster for retailers to help communicate the new rules on face coverings that come into force later this week. From Friday 24 July wearing a face covering will be compulsory in shops in England.

Facebook Shops And The Rise Of Social Commerce

Retail Touch

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the pandemic.

Neiman Marcus gives up on Hudson Yards after just over a year

retaildive

The department store will also permanently close three other stores, in Florida and Washington state, according to a bankruptcy court filing Thursday

Macfarlane Packaging launches annual ‘unboxing’ research

Retail Technology Review

Macfarlane Packaging, the supplier of protective packaging, launched its fifth annual ‘unboxing’* survey to UK consumers on 13 July. The results are expected to further help online retailers to tailor their packaging to meet the needs of their customers. Internet Retailing

STG adds Mac Baren pipe tobacco to portfolio

TalkingRetail

Scandinavian Tobacco Group UK has signed a UK distribution agreement with the Mac Baren Tobacco Company for its pipe tobacco brands.

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Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Inflow Insights

If there’s one thing you should know about our team here at Inflow it’s this: We love running tests and using data to back-up our insights. We hate navigating blindly and hoping for the best. That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding.

Nordstrom lays off 521 in Seattle

retaildive

After closing 16 full-line stores and withholding rent, the retailer has said it's working to cut non-store expenses by 20

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Walmart Canada Will Invest $3.5 Billion To Modernize Stores, DCs And Supply Chain

Retail Touch

Walmart Canada is planning a $3.5 billion (Canadian) investment over the next five years that will impact every aspect of its business. The equivalent in U.S. dollars is $2.58 billion.

Central England Co-op shares details of attacks on staff

TalkingRetail

Central England Co-op has repeated its call that the government ‘urgently needs to do more’ to protect shopworkers after three recent incidents.

BigCommerce expands support for Adyen to improve merchant checkout experience globally

Retail Technology Review

BigCommerce, the open SaaS ecommerce platform for fast-growing and established brands, has rolled out a new integration with global payments platform Adyen, giving more than 60,000 merchants on BigCommerce access to an all-in-one payments solution. Internet Retailing Data Capture Loading

Retail Therapy: Starburst goes all-in on self-care

retaildive

Leaning into the pink Starburst meme, the Mars Wrigley brand released a kit to help consumers feel like their best selves

Starbucks, 7-Eleven Expand Contactless Payment Options

Retail Touch

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options.