Sat.Jul 18, 2020 - Fri.Jul 24, 2020

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Case Study: Scale Your Affiliate Program with Targeted Incentives

UpSellIt

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple , a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together to create a new case study. .

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Designing for Dark Mode: The Latest Challenge in Email Design

Optimizely

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read. But for Marketers, especially for those working with emails, it’s a new hurdle. With its inverted color scheme, dark mode is another variable for which Marketers have to account in email design.

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Why You Can’t Ignore Marketing for Manufacturers

BigCommerce

Let’s be honest.

Marketing 421
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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 348
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

Forrester eCommerce

We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession“). Due to the coronavirus and resulting recessions, tech spending in Germany, France, and the UK will decline by 5% to 7% in […].

Marketing 398
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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363

More Trending

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you.

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Container Adoption Is On The Rise: How Can Security Keep Up?

Forrester eCommerce

Adopting containers has become increasingly popular — consider that, as of 2019, 33% of global developers indicated that their development organizations currently use containers, and another 25% said they want to do so over the next 12 months. These numbers are not surprising when we consider the value containers offer, such as scalability, agility, and […].

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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Optimizely

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.

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Value Stream Management Tools Unlock Agile-Plus-DevOps’ Potential: Takeaways From The Forrester Wave™

Forrester eCommerce

Application development and delivery (AD&D) leaders focusing on velocity and cadence are finding there’s more to software delivery than going fast. These leaders are realizing that shifting their focus from outputs to outcomes can provide greater insight than velocity alone. Using value stream management (VSM) tools, AD&D leaders gain better insight into their organization’s processes […].

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Walmart Canada Will Invest $3.5 Billion To Modernize Stores, DCs And Supply Chain

Retail TouchPoints

Walmart Canada is planning a $3.5 billion (Canadian) investment over the next five years that will impact every aspect of its business. The equivalent in U.S. dollars is $2.58 billion. At the store level, the funds will go toward: Renovations to nearly one-third of its locations; Expansion of curbside pickup ; Piloting “micro fulfillment centers” within supercenters to speed up fulfillment of pickup and delivery orders ; and Deploying digitization, robotics and Internet of Things (IoT) technolog

Supplies 238
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[COVID-19] Everything you need to know about eCommerce Parcel Shipping During the Pandemic

lateshipment

The COVID-19 pandemic has had an enormous impact on the retail landscape. It has led retailers to accelerate their efforts towards digitizing their businesses and improving their eCommerce channels. Undoubtedly, one of the main spurs behind this push has been consumers’ widespread adoption of online shopping that has led to a massive spike in eCommerce sales and home deliveries.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Wix Pricing (June 2020): Everything You Need to Know

Ecommerce Platforms

Unsure about Wix pricing? You’re in the right place. Wix is one of the better known site builders on the market today. Offering one of the best ways for business owners to launch their presence online, Wix has captured the attention of companies around the world. Currently, Wix is the driving force behind millions of websites, and you don’t even need a bunch of tech skills to use it.

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Insights From Forrester’s US Retail Recovery Heat Maps (April – July 2020)

Forrester eCommerce

Over the last three months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […].

Retail 328
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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the pandemic. Perhaps more important, it will help businesses and brands of all sizes showcase their products and close sales without shoppers ever having to leave Facebook or Instagram. The potential is enormous. Facebook Shops is offering businesses the chance to tap into a community of 2.6 billion people, engage them with relevant content and lead them quickl

eCommerce 252
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314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

My Wife Quit Her Job

Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads. He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising.

eCommerce 156
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

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Microsegementation: The Missing Piece In Your Customer-obsession Puzzle

Forrester eCommerce

What is the first thing you do to solve a jigsaw puzzle? You separate the similar pieces. This could be by color, border edges, and even piece size. B2B marketers can learn a thing or two from all the folks filling the empty hours at home working on puzzles. (It seems puzzle makers are having […].

B2B 308
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As Aldi Passes 2,000-Store Mark, Retailer Plans 70 More Locations In 2020

Retail TouchPoints

The coronavirus pandemic has done little to slow Aldi ’s growth: the low-price supermarket chain has opened its 2,000 U.S. store, and it plans to open 70 more brick-and-mortar locations in 2020. Four of those new stores will be in the greater Phoenix area, representing a new market for Aldi , as well as its first locations in Arizona. In 2021, Aldi plans to open stores in its 38th state, Louisiana, and will break ground on a new regional headquarters and distribution center located in Loxley, Al

Retail 258
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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Reading Time: 6 minutes. Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers. With what we know about the value returning customers have, it’s important to recognize when they’re about to churn and how we can win them back.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Ecommerce Return Policies 101

ecomdash

Want better sales? Fix your return policy. Here's how to create an ecommerce returns process that drives sales. The post Ecommerce Return Policies 101 appeared first on Ecomdash.

eCommerce 135
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HCOs: Optimize Self-Triage Now To Better Serve Patients And Members And Get The Greatest ROI

Forrester eCommerce

During COVID-19, self-triage emerged as a critical component for healthcare organizations (HCOs) as members and patients struggled to navigate a complex ecosystem and determine the best setting for care based on their symptoms. In this collection, we provide a set of research reports that highlight the importance of self-triage during the pandemic and beyond to help HCOs get the most value from these investments.

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Brooks Brothers Receives $305 Million ‘Stalking Horse’ Bid

Retail TouchPoints

With its $305 million “stalking horse” bid, SPARC Group LLC (SPARC) has raised the possibility that Brooks Brothers will be able to emerge from bankruptcy with at least 125 of its brick-and-mortar stores remaining in operation. The retailer currently operates approximately 250 stores in North America and an equal number outside the U.S. and Canada, but already has decided to close about 50 of its North American locations.

Banking 276
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ACS helps retailers communicate new rules on face coverings

TalkingRetail

ACS has launched a new poster for retailers to help communicate the new rules on face coverings that come into force later this week. From Friday 24 July wearing a face covering will be compulsory in shops in England. The rules do not extend to workers in stores, although the government strongly recommends that colleagues.

Retail 132
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How Ascena went bankrupt

RetailDive

The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic.

Clothing 143
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Canadian Tech Market Will Fall At Least 7% In 2020 Due To The COVID-19 Recession

Forrester eCommerce

The Canadian tech market will fall in 2020. The only question is how much. Forrester’s latest forecast for Canadian business and government of tech goods, software, and services shows the best case is a 7% drop in 2020 (Scenario A). However, a bleaker projection of an 11% fall is becoming more likely as the US […].

Marketing 285
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Tapestry CEO Resigns Amid Sexual Misconduct Allegations

Retail TouchPoints

Jide Zeitlin, who was named CEO of Tapestry in September 2019 , has stepped down amid allegations of an improper sexual relationship that took place 13 years ago. Zeitlin, who is married, is one of only four black chief executives in the Fortune 500. He had been a Tapestry board member since 2006 and served as Board Chairman since 2014. Tapestry, parent company of luxury brands Stuart Weitzman, Coach and Kate Spade , has named CFO Joanne Crevoiserat as Interim CEO.

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Central England Co-op shares details of attacks on staff

TalkingRetail

Central England Co-op has repeated its call that the government ‘urgently needs to do more’ to protect shopworkers after three recent incidents. The retailer, which has more than 260 stores across 16 counties, released details of the three attacks on shopworkers – one which included a knife and another a wrench – in an effort.

Retail 130
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.