Sat.Oct 03, 2020 - Fri.Oct 09, 2020

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Department stores' decade of decline

RetailDive

The coronavirus pandemic has worsened an existential crisis that deepened over the last 10 years.

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How Does Google Shopping Work?

SellBrite

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually work?

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Build an Ecommerce Website That Keeps Up With Evolving Customer Expectations

BigCommerce

The internet impacts every area of our lives. We use it for socializing, entertainment, working, and research.

Customer 397
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Finding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right

Forrester eCommerce

B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because they share a requirement for the same type of offering. But every customer has a different idea of what price is “just right.”.

B2B 488
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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eCommerce User Experience: How We Helped This Client Reduce Buyer Friction

Groove

With modern expectations on the rise among online shoppers, many stores must adjust their website design and development to fulfill their customers' needs. In this blog, we're sharing how we helped one client enhance their BigCommerce design and improve the overall eCommerce user experience. eCommerce User Experience: Reducing Buyer Friction. G&M Crabcakes is one of Maryland's most-trusted seafood brands.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.

Marketing 363

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A Look Ahead: What Sales Operations Leaders Must Prepare For In 2021

Forrester eCommerce

Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.

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IBM iSeries Integration: Streamlining Operations For A BigCommerce Client

Groove

B2B eCommerce businesses often run into problems when it comes to accurately tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom integration to help the company modernize their website and upgrade the user experience. IBM iSeries Integration With BigCommerce. Curtain Call is a B2B retailer that sells dance class wear and costumes for recitals.

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.

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Dollar General Dives Into Rotating Seasonal Products with New Pop-Up Store Concept

Retail TouchPoints

Dollar General has launched the popshelf store concept — smaller locations focusing on on-trend seasonal goods, with 95% of items priced at $5 or less. The first two popshelf locations will open in Hendersonville and Clarksville, Tenn. in fall 2020. Each popshelf will occupy approximately 9,000 square feet and continually refresh merchandise across categories including health and beauty, cleaning supplies and party goods.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Employee mental health must be front and center for every employer

Forrester eCommerce

Mental health has become the focus of the discussion when it comes to employee benefits. As an organization, whether you have remained open, or are planning for “return to work” in an office setting, or will continue to keep your workforce remote indefinitely – you need an employee mental health strategy. To set the stage: […].

Customer 367
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325: Alex Beller On How To Do SMS Marketing The Right Way

My Wife Quit Her Job

Today I’m thrilled to have Alex Beller on the show. Alex is the founder of Postscript.io which is the SMS platform that I’m currently using for my ecommerce store. In just 6 short months, SMS marketing with Postscript has become one of my top 5 revenue drivers! Today, we’re going to talk about the ins and outs of SMS marketing from someone who lives and breathes it.

Marketing 268
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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.

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Staples Enables Contactless Returns in 1,000+ Stores

Retail TouchPoints

Staples will launch contactless returns for online purchases in more than 1,000 of its stores across the U.S. The retailer has partnered with Optoro , which will deploy its contactless Express Returns system that gives retailers access to a nationwide network of unpackaged return drop-off points. The offering allows retailers to seamlessly process their own in-store returns using a simple QR code, enabling customers to avoid lines and providing a safer experience for associates.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Fall Is The Best Time For Planting Seeds And Planning For Growth

Forrester eCommerce

Portfolio marketing teams can play a key role in annual planning efforts by analyzing new markets and new buyers for growth opportunities.

Marketing 427
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Ride the Wave of CBD Business Opportunities: 20 Ideas + Tips to Get Started

BigCommerce

Who would have thought that one tiny, plant-derived chemical could become one of the most sought-after ingredients in 2020?

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How to Choose The Right Conversion Rate Optimization Agency

Kissmetrics

Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.

eCommerce 363
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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

With the COVID-19 pandemic escalating the adoption of online shopping across all categories, the home goods sector in particular has seen a notable spike in ecommerce. Even as stores begin to slowly reopen, ecommerce demand remains elevated. To take its online presence to the next level and meet shoppers’ needs in the virtual world, CITY Furniture overhauled its ecommerce approach by building its own headless platform, designed to integrate with modular partner solutions as needed.

Payments 264
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Twenty Technologies Underpin Application Security

Forrester eCommerce

When I was working at @stake in the early 2000s, most of my client engagements were in application security. I did a number of code reviews that actually involved people handing me stacks of paper to go through. ‘Grep’ was an important security tool. When I was involved in application penetration tests, we used a […].

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How This Custom eCommerce Integration Streamlines This Client's B2B Operations

Groove

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom eCommerce integration to help the company modernize their website and upgrade the user experience. eCommerce Integration: Improving B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals.

B2B 221
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How to Meet ADA Website Compliance

Kissmetrics

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters.

SEO 362
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Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time. Walmart+ may be poised to grow even further in the near future: 53% of those polled had at least heard of the program, and another 27% were considering joining soo

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15

Forrester eCommerce

They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […].

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Ecommerce Machine Learning: AI’s Role in the Future of Online Shopping

BigCommerce

Once you’ve been in ecommerce for a while, you’ll know the industry’s symbiotic relationship with technology.

eCommerce 300
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SEO Consulting

Kissmetrics

Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s going to work for your specific business.

SEO 323
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Ecommerce Glitches Frustrate 40% of Shoppers, But Clearer, Proactive Guidance Can Mitigate Problems

Retail TouchPoints

Friction is an ecommerce sales killer, and retailers have room to improve: 40% of shoppers have recently struggled to complete a transaction online, according to a survey by GoMoxie. Among these customers, 62% abandoned the shopping experience and 52% went on to visit a competitor — a dangerous precedent to set in the current ecommerce-dominated atmosphere.

eCommerce 258
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Six Opportunities For Demand And Account-Based Marketing Leaders In 2021

Forrester eCommerce

This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the moment by focusing on these six areas.

Marketing 294
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AS400 Integration: How We Streamlined This Client's B2B Operations on BigCommerce

Groove

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom AS400 Integration to help the company modernize their website and upgrade the user experience. AS400 Integration: Improving BigCommerce B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals.

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How to Check Website Traffic For Any Site

Kissmetrics

As website traffic is the number of people who visit your site, it forms your website’s foundation. Without traffic, no one reads, clicks, signs up, or buys. Sure, you might check your traffic daily, but do you know what to look for? Or how to check the website traffic of your competitors? Let’s explore the whys and hows of monitoring—and improving—your traffic, as well as how to check website traffic from some of the sites you’re competing against in search results.

SEO 304
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GameStop-Microsoft Partnership Will Standardize Retail Tech Stack and Connected Associate Devices

Retail TouchPoints

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 246
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib