Sat.Oct 12, 2024 - Fri.Oct 18, 2024

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The Truth About B2B Sales And Marketing Alignment

Forrester eCommerce

I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns that amount to a precarious future for alignment between these two functions.

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How to Choose the Right Shipping Insurance For Your Business

lateshipment

Despite state-of-the-art tracking systems and parcel protection strategies, there’s always the possibility of your customers’ packages getting lost, damaged in transit or stolen. This is where shipping insurance comes in — to protect your bottom line from unexpected losses. But with so many options out there, how do you choose the right insurance that suits your e-commerce business?

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The Key to Connecting with Gen Z: Plug into Their Fandom

Retail TouchPoints

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. (From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY.

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Nearly half of holiday shoppers plan to shop in stores

RetailDive

While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.

Mobile 126
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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AI Support for Demand Forecasting and Inventory Planning | Salsify

Salsify

Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show recommendations from your favorite streaming service. What started as a scientific curiosity now forms the foundation of business chatbots and powerful tools like ChatGPT.

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How to Effectively Combine Price Intelligence and Customer Ratings for Better Pricing Decisions

Wiser

Technology has made today’s market hyper-competitive, and pricing decisions can make or break a business. Companies that excel in pricing typically harness the power of both price intelligence and price optimization, relying on data such as customer ratings and reviews. Price intelligence provides data-driven insights into competitor pricing and market trends, while customer feedback provides a deeper understanding of how customers perceive value and what they are willing to pay.

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New Books to Grow (or Sell) a Business, Fall 2024

Practical eCommerce

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more. The post New Books to Grow (or Sell) a Business, Fall 2024 appeared first on Practical Ecommerce.

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Defend your brand market share from private label growth

Profitero

In the last year, private label (also known as store brand) market share hit an all-time high, commanding 22% of the share of sales in the United States and an even higher 52% of value sales in the UK.

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Our Bold New Plan to Suck Less

Steve Dennis

“If you do not change direction, you might end up where you are heading.” Lao Tzu It’s a crisp fall day in 2002, and I’m enjoying my second cup of coffee in my office at Sears’s sprawling corporate campus outside of Chicago. The last eighteen months have been exhausting for me and my team, but on this particular morning, I’m feeling pretty good.

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Izola Turns One — And It’s Just Getting Started

Forrester eCommerce

We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Let’s take a look at what you need to know to calculate AOV, improve AOV, and more. What Is AOV? As an eCommerce business owner, you may find yourself searching for things like, “average order value definition” or “what is AOV in eCommerce?

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Why Luxury Brands Should Consider Making Each Store Unique

Retail TouchPoints

For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look, feel and customer experience in each and every physical location has been a prerequisite for expansion, brand-building and economies of scale. Rich Johnson, Odyssey Retail Advisors However, in the luxury retail sector, it’s advantageous to use the available space and the geographic location to create a unique design concept for each brick-and-mortar store, according to Rich Johnson, Prin

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News: Judge Issues Injunction With Details of How Google Must Open Up Android App Store to Competition in US

FastSpring

After Google was warned in August by U.S. District Judge James Donato that the court is “going to tear the barriers down,” the judge’s injunction was issued on Monday, Oct. 7 detailing what exactly that would mean for Google. The company must make several changes regarding its Play Store for Android apps according to AP News , after a jury found in Dec. 2023 that Google Play and Google Play Billing represent an illegal monopoly run by Google.

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Forrester’s 2024 Enterprise Architecture Award Winner And Finalists For APAC

Forrester eCommerce

What does excellence in enterprise architecture look like? Learn more about the enterprise architecture strategy that won Contact Energy, a New Zealand electricity generator and retailer, this year’s EA Award for the APAC region.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How We Integrated BigCommerce Multi-Storefront (MSF) with Klaviyo

Groove

Why We Built The Klaviyo BigCommerce Multi-Storefront Integration The Lack of Native Klaviyo Support for Multi-storefront At the time of writing, Klaviyo hasn’t yet developed a native integration for BigCommerce Multi-storefront. Although there are rumors of a future update, it isn’t available as of the time of writing. As a result, we needed to design a custom integration from the ground up to support our client’s email marketing goals.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an inquiry into “surveillance pricing”—the use of personal shopper data for individualized pricing—has intensified scrutiny of AI-driven pricing practices.

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.

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If You Are A Business Resilience Pro, We Need You To Answer A Few Questions!!

Forrester eCommerce

Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resilience. We examine different topics in business resilience such as disaster recovery, but this time it’s all just business resilience.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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How to Build a Winning B2B eCommerce Strategy

Groove

Introduction: Why a Strong B2B eCommerce Strategy is Essential The digital marketplace has made it easier for businesses to engage with leads and customers regardless of geographical location. However, it has also opened up the market, so businesses have to compete with other companies across the country and around the world for the attention of customers.

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Zenni Optical Partners with Eyebot to Deploy Vision Testing Kiosks

Retail TouchPoints

Zenni Optical and Eyebot will deploy 10 Eyebot S1 kiosks, which provide rapid vision tests that take just 90 seconds , in high foot traffic locations to increase accessibility to eye care — particularly for those that face barriers to obtaining in-person vision tests. The first two kiosks are located at Boston-area malls; eight more will be deployed throughout New England in the coming weeks and into 2025.

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Inclusive Design Products 101 | Salsify

Salsify

From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages it can also provide your business.

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Is Keeping Your Commerce Tech Vendor The Right Fit For You?

Forrester eCommerce

To retain or replatform your commerce technology solution? Forrester's latest research guides leaders on how to answer this burning question.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Understanding Your Site’s Click-Through Rate (CTR): Why It Matters

Groove

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” Here, we’ll explore everything that you need to know. Click-through rate—or CTR— is an important metric that measures the effectiveness of your eCommerce marketing efforts by showing you the percentage of people who click on your link compared to the total number of people who see it.

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom

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‘Everybody benefits’: Why the beauty industry needs to get serious about accessible packaging

RetailDive

Rare Beauty and Target have taken steps to develop guidance around universally accessible design. But the industry isn’t prioritizing it yet.

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From Emerging Tech to AI: My New Forrester Mission

Forrester eCommerce

Meet Brian Hopkins who is starting his new role as VP, Emerging Technology & Principal Analyst at Forrester, where I'll focus on the transformative impact of artificial intelligence within our Data, AI, and Analytics service. This journey begins with insights from our upcoming report on investment strategies, aimed at helping organizations navigate the complexities of AI to drive real, measurable value.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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How B2B Digital Commerce Is Transforming the Way Businesses Buy & Sell

Groove

Introduction: The Rise of B2B Digital Commerce Businesses in the B2B space have increasingly noticed the importance of digital commerce in their sales cycles. When potential buyers see an issue or pain point they want to address, they start to do their own research and explore their options. Brands that build a digital presence to engage these users can position themselves to bring in more leads and close more sales.

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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. The significance of that move was evident at the fourth annual Unboxed conference for Amazon advertisers, which was dominated by sizzle reels of Prime Video content, appearances by the stars of that content and, most importantly, lavish repetition of the wor

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BuyBuy Baby to close all stores less than a year after relaunch

RetailDive

The company said the move will allow it to transform "into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience.

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Board of Clients Book+Media list, 2024

Forrester eCommerce

Every year for the last 26 years, Forrester has convened its Board of Clients — a group of clients (pic to the left) who advise us on our strategy, new products, and research agenda.

Books 221
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.