Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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Amazon Alternatives – 14 Sites Like Amazon To Sell Products Online

My Wife Quit Her Job

If you’re tired of dealing with dirty sellers on Amazon or if you’re getting squeezed out by Amazon’s rising costs, here are 14 Amazon alternatives to consider for ecommerce business owners. Amazon is one of the world’s largest marketplaces, which makes it an attractive platform to sell physical products online. Amazon controls over 50% of the ecommerce pie and US-based small businesses (SMBs) sell more than 4,000 items per minute on the platform!

eCommerce 193
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How Ecommerce Brands Can Increase Speed to Market | Salsify

Salsify

Achieving faster speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those improvements to quickly update existing products or bring new products to market.

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It’s Time To Put Security And Privacy Front And Center For Virtual Care

Forrester eCommerce

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.

Customer 545
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Mobile eCommerce Trends & Strategies for 2021

Groove

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Ultimately, going through this prior to investing time and money can be the difference between success and failure.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Guide to Instagram SEO With Search by Interest

Kissmetrics

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 363
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Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain

Retail TouchPoints

Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.

Supplies 358

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B2B Advertising With Google, Facebook & Instagram

Groove

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store.

B2B 347
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How Natural Language Processing Affects Digital Marketing

Kissmetrics

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Marketing 363
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How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.

Retail 312
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale. More than six months later, we now see virtual decisions stretching into 2021 as more B2B marketers evaluate how much of a role digital events will play in their marketing strategy.

Events 427
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Restore Brand Loyalty During the Pandemic

ecomdash

COVID-19 has transformed the way consumers shop and retailers sell. Learn how to restore brand loyalty during the pandemic. The post How to Restore Brand Loyalty During the Pandemic appeared first on Ecomdash.

Consumer 138
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How Natural Language Generation Can Help Your Digital Marketing

Kissmetrics

You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

Marketing 362
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Long-Time Sephora Exec Will Succeed Reiff as Container Store CEO

Retail TouchPoints

Satish Malhotra, Chief Retail and Operating Officer at Sephora , will take the reins as CEO and President of The Container Store on Feb. 1, 2021. Malhotra will replace retiring CEO Melissa Reiff, who will retain her title as Chairwoman of the Board of Directors until the annual Container Store shareholders’ meeting in late summer 2021. Malhotra was one of the first executives to join Sephora in its U.S. debut and he has held a variety of leadership roles in 21 years at the beauty retailer.

Supplies 289
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Conditions during the first […].

Consumer 402
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. While online retail channels were a great way to build their businesses initially, there are many added benefits to brick-and-mortar as well. These include easier product repairs (think Warby Parker glasses) and more opportunities to build relationships with new and existing customers as they browse offe

Consumer 122
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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

eCommerce 356
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Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Retail TouchPoints

Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC. The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study.

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Twelve (Christmas) Tips To Make Your Virtual Events Go Off With A Bang In 2021!

Forrester eCommerce

The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful.

Events 300
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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99 Best Online Business Ideas for Beginners

eCommerce CEO

It’s easier than ever before to start an online business even without any formal education or business experience. If you’re looking for a list of online business ideas for beginners, I’ve got you covered. Nah, we’re not talking about little side hustles here. Although, you can make legit money online with a side hustle. In … 99 Best Online Business Ideas for Beginners Read More ».

eCommerce 134
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How to Use Print on Demand Services to Grow Your Business

Kissmetrics

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.

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3 Overlooked Reasons Your Labor Costs Keep Increasing

Retail TouchPoints

In a time when industry standards and strategies are changing almost weekly, labor costs continue to rise, bringing headaches to the minds of grocery industry leaders and management teams alike. Many grocers tend to think too big-picture when it comes to finding solutions for increasing labor costs. In reality, some of the easiest ways to decrease labor costs offer tangible, efficient and adaptable solutions that grocers can implement almost immediately.

Books 269
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Santa Claus Or Krampus? A Seasonal Guide To Buying Signals

Forrester eCommerce

Each holiday season, children get a visit from the jolly Santa Claus or the demonic Krampus, depending on their behavior throughout the year.

Marketing 265
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Scraping Robot Review: Everything You Need to Know

Ecommerce Platforms

Data is the new oil, right? But unlike crude, you don’t need rigs to mine it. You need crawlers or scrapers. In this review, we’ll look at Scraping Robot — a web scraper tool — we’ll explore how it works and what value you can get from it. Scraper Robot promises you can save time and pursue meaningful work opportunities because you don't have to spend hours upon hours manually collecting data from social media profiles, e-commerce sources, websites, job boards, and others.

SEO 104
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What is Google Lighthouse?

Kissmetrics

Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse.

SEO 274
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How Virtual Stores Bring the Joy of Discovery to Online Shopping

Retail TouchPoints

The joy of serendipitous discoveries that comes from shopping IRL has proven an elusive experience to replicate online — until now. The pandemic led to the launch of a gamut of virtual store offerings designed to give shoppers a bit of the treasure hunt delights of in-store shopping. Spanning a variety of retail sectors, these virtual stores are being rolled out by prestige beauty brands like Charlotte Tilbury and even grocery stores like McEwan Fine Foods Don Mills, which launched a 3D virtual

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The 10 Most-Read Articles of 2020

Store Growers

Last Updated on December 22, 2020. The end of the year is coming close. We’ve been sprinting since long before Black Friday, so it feels good to reach the end of the holiday sales. Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. I hope they’re good.

Article 103
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Use the Hatchful Shopify Logo Creator for a Quick Ecommerce Logo

Ecommerce Platforms

A constant dilemma when starting an online store involves the question of your logo. How do you go about making one? Is there a certain amount of money you should spend? After you spend that money is there a guarantee that the logo reflects your brand and actually looks good? These are all valid questions considering a custom logo can actually cost quite a bit of money.

Shopify 104
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WooCommerce Product Categories, Tags, And Attributes: All You Need To Know

MakeWebBetter

WooCommerce product categories, tags, and attributes will be an easy road for you after this article. An online store helps you increase your brand name and awareness globally, seven days a week, with no time boundations and improves client service through greater flexibility. And an online venture with WooCommerce is probably the best way to […]. The post WooCommerce Product Categories, Tags, And Attributes: All You Need To Know appeared first on MakeWebBetter.

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Bass Pro Shop Parent Acquires Sportsman’s Warehouse

Retail TouchPoints

Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street. The transaction is expected to close in the second half of 2021. Once the deal closes, Sportsman’s Warehouse will offer shoppers Bass Pro Shops’ fishing tackle and Cabela’s hunting gear as well as an overall expanded ecommerce selection.

Outdoor 264
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Most shoppers plan on making a return after the holidays

RetailDive

This year's online surge means a record number of items could make their way back onto shelves. Retailers should see it as an opportunity.

Retail 133
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib