Sat.Jul 04, 2020 - Fri.Jul 10, 2020

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Who’s CM Commerce? The King of AI Email Marketing?

Ecommerce Platforms

As an eCommerce store owner, you wear a variety of hats every day. From product designer to salesman, marketer, and customer relations manager, there's an endless list of tasks an entrepreneur has to stay on top of. If you can relate to the above statement, you don't need us to tell you that customer acquisition is a time-consuming task…but, crucial to the growth of your online store.

Marketing 186
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Are Your Managers Asking The Right Questions?

Forrester eCommerce

Growing up, my father framed all of our chores in the form of a question. “How would you like to mow the lawn?” Of course, it wasn’t really a question. The lawn was going to get mowed, and I was going to do it. When great individual contributors are first promoted to management roles, they […].

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How to Use the Power of Emotion to Grow Your D2C Margins | Salsify

Salsify

The idea of “being closer to your customer” is one of the most appealing aspects of the direct-to-consumer (D2C) model. By eliminating the middlemen, brand manufacturers forge a direct connection with their end-user , which can help their teams accumulate more data about customer wants and needs, quickly test new products, campaigns, and more.

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Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel.

Customer 492
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Ways To Build An Inbound eCommerce Branding Strategy

Groove

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Ensuring the proper timing relies heavily on the stage in which a customer is at in the buyer's journey.

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DAM Is A Key Ingredient For Your Digital Experience Delivery

Forrester eCommerce

Digital customer experience has become a top-3 growing priority according to our recent COVID-19 Service Provider Pulse Survey. As companies look to deliver more personalized, engaging (and lower-cost!) experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the […].

More Trending

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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand experience — but there are a few common factors. The 17 brands and retailers recognized by the first Brand Experience Awards (BEA), co-presented by Retail TouchPoints and RetailX , have different business models, customer types and challenges, but they share a commitment to never standing still.

eCommerce 325
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Increase Average Order Value With These 7 Strategies

Groove

eCommerce merchants are always looking for new ways to grow revenue. One of the various ways to increase online revenue is to increase average order value (AOV). Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. Benefit both your customers and your bottom line with these 7 actionable tactics.

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The Podcast Wars Have Begun

Forrester eCommerce

Marvel vs. DC Gets A Podcast Reboot, With Spotify And SiriusXM Choosing Sides In October 2019, SiriusXM announced a partnership with Marvel for exclusive podcasts on its platforms, SiriusXM and Pandora. And just two weeks ago, Spotify answered with its own super-partnership: a slate of original, exclusive podcasts from DC and Warner Bros. This isn’t […].

Customer 417
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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

Kissmetrics

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.

Download 362
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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FedEx Office Launches Partnership To Expand Sign Printing Options For Reopenings

Retail TouchPoints

FedEx Office , the printing, packing and shipping services subsidiary of FedEx, is partnering with online design company Canva to create a digital design-to-print marketplace. The partnership aims to make it easier for retailers to create professionally printed materials to help them get back to business quickly and safely. More than 2,000 FedEx Office stores will now feature Canva’s image library and templates, which can be used to help retailers quickly design and print materials.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents.

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Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Forrester eCommerce

On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020 report show a deeper recession in 2020 and a shallower recovery in 2021 for the world economy as a whole, as well as for most […].

Marketing 350
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Get to Know Your Audience and Keep Them Interested with Digital Commerce Strategies

BigCommerce

Marketing for the digital era is among us.

Marketing 413
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Leading into the pandemic, the luxury category had a positive outlook, according to Bain , with the overall market growing by 4% annually, and reaching an estimated $1.5 trillion in curre

eCommerce 311
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How to Get the Most Out of Shipping Insurance

lateshipment

Studies show that 1 in 10 packages delivered by major carriers are damaged or otherwise harmed in transit. Worry not, shipping insurance can help you navigate these situations without sacrificing your ability to provide strong customer service. While buying insurance may seem like an unnecessary cost before shipping your goods, you’ll be thankful for it when a large shipment is damaged or expensive freight is lost.

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Open Banking Implementation Issues Give Rise To A New Breed Of Intermediaries

Forrester eCommerce

For banks, open banking implementation is not straightforward – differing standards, specifications, and deployments result in the need to resolve complexity across interfaces. Open banking intermediaries are forming a new technology segment within financial services, to meet this need and simplify compliance, offering integration and aggregation layers between banks and third-party providers.

Banking 318
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Should You Use a WordPress CMS for Your Enterprise-Level Website?

BigCommerce

Let’s take a trip in time together.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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NRF Delays NYC Big Show Until June 2021, Adds January Virtual Event

Retail TouchPoints

Instead of battling icy winds as they wait for cabs outside the Javits Center, next year’s National Retail Federation (NRF) Big Show attendees will get to deal with summer in the city. The association has rescheduled its annual New York City show, the retail industry’s largest, for June 6-8, 2021. Additionally, NRF will host a virtual event January 12-14, 19 and 21-22, 2021, with both events featuring the theme “Forward Together.”.

Events 252
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312: Should You Hire An Agency To Run Your Amazon PPC Ads With Edward Ruffin And Jeremy Crowe

My Wife Quit Her Job

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. In this episode, I provide a realistic account of my experiences having Sellers Labs run my Amazon Ads this past year.

PPC 156
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DBS Bank followed four design principles when building their enterprise data platform

Forrester eCommerce

I recently had the pleasure to talk with Siew Choo So, Group Head Consumer Banking Technology and Big Data/AI at DBS, on how the bank has set up their enterprise data platform to enable a data driven organization. That session was part of Forrester’s APAC Financial Services Webcast Week 2020, and you can find the […].

Banking 285
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The Upside Of Denial

Steve Dennis

Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working or that we can go around our problems rather than through them.

eCommerce 178
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Pier 1 Gets $20 Million Bid For Brand And E-Commerce Business

Retail TouchPoints

Retail Ecommerce Ventures LLC, which purchased the brand assets of Dressbarn from Ascena Retail Group in 2019, has offered $20 million for the intellectual property and e-Commerce business assets of Pier 1 Imports. Pier 1, which operated approximately 940 stores at the beginning of 2020, filed for Chapter 11 bankruptcy protection in February. In May the retailer announced plans to liquidate its brick-and-mortar store holdings after abandoning efforts to emerge from bankruptcy as a viable busines

eCommerce 242
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How To Perform Squarespace To Wix Migration Using Cart2Cart

Ecommerce Platforms

If you’re here, then I guess you’ve probably figured that the Squarespace to Wix migration process is not as easy as it might seem, especially when it comes to ecommerce stores. You see, while Squarespace and Wix are both user-friendly site builders and web hosts, they are not exactly the best of friends. They happen to operate very differently, and their ecosystems do not share a direct data transfer link.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome. At the same time, providers also face a dire financial situation.

Marketing 276
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UK online retail rises sharply as shops reopen

Retail Technology Review

Consumer confidence in the UK appears to be rising as online retail grew sharply since the reopening of shops on the 15 June, data from ecommerce expert Emarsys shows.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Gap Selling Non-Medical-Grade Face Masks To Reopening Businesses

Retail TouchPoints

Gap has launched a B2B product program focused on offering large organizations reusable, non-medical-grade cloth face masks to supply to their employees as they return to work. The retailer already has sold approximately 10 million of these masks to employers including the City of New York, the State of California, Kaiser Permanente and a leading consulting firm.

eCommerce 240
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Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer.

Omniconvert

Many companies have seen CRO as the silver bullet to generate more revenue overnight. Few companies understand that CRO comes. The post Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer. appeared first on ECOMMERCE GROWTH Blog.

Customer 148
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How to Start an Online Pet Store

ecomdash

Starting an ecommerce business can be challenging. If you're passionate about animals, check out these tips for opening a pet store online. The post How to Start an Online Pet Store appeared first on Ecomdash.

eCommerce 145
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MPs back Co-op campaign for better protection for staff who face Covid-19-related threats

TalkingRetail

Hundreds of MPs from across the country have teamed up with Central England Co-op to campaign for better protection for employees dealing with customers who use the Coronavirus as a verbal and physical threat. Some examples of incidents have included multiple threats by customers to cough on employees and ‘give them Coronavirus’ and further threats.

Retail 138
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib