BigCommerce

JULY 13, 2020

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.

eCommerce 466

eCommerce eCommerce Marketing Marketing 466

Kissmetrics

JULY 14, 2020

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363

SEO eCommerce Recommendation Other 363

RetailDive

JULY 16, 2020

While 2020 hasn't seen the same volume of partnerships among resale platforms and retailers, analysts expect the market to continue to rise.

Clothing 130

Clothing Marketing Retail 130

Forrester eCommerce

JULY 17, 2020

We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions. In short, we’re seeing: 1) more clients choosing the “build” option than in past years and 2) new ways of combining buying and […].

Customer 494

Customer 494

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

JULY 14, 2020

If an interviewee asked you about your company's culture or what it's like to work here day in and day out, what would you say? Your response may reveal a lot about the leadership roles within your organization. In order to improve company culture, leaders must focus on becoming better for the future. So, we're sharing these 3 marketing leadership tips to help increase productivity, drive employee determination and guide your business's overall marketing strategy. 3 Marketing Leadership Tips. 1.

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Improvements Marketing Webinar Events 355

BigCommerce

JULY 15, 2020

So you want to start an online clothing store. Great!

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Clothing eCommerce 535

Forrester eCommerce

JULY 14, 2020

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

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Management Information 491

Groove

JULY 16, 2020

As we prepare for the holiday season to look a bit different this year ? with the majority of shopping done online ? there's one thing that may make or break your sales: holiday planning. We encourage all of our clients and eCommerce businesses across the board to create a promotional plan in advance. Black Friday Promotion Ideas. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this ye

eCommerce 259

eCommerce Social Media Recommendation Games 259

BigCommerce

JULY 16, 2020

When discussing your business goals and marketing strategies, you’re probably already used to terms like “target audience” and “content.

eCommerce 270

eCommerce Marketing eCommerce Marketing 270

Retail TouchPoints

JULY 16, 2020

Shoppers have slowly begun to accept brick-and-mortar’s return: 22% have increased their willingness to set foot into a grocery store or pharmacy since March, according to data from Resonate. Only 24% planned to increase their online grocery orders in June, while 12% are starting to decrease their online grocery usage. However, the resurgence in COVID-19 cases may be causing some second thoughts: in May, 90.4% of shoppers would have returned to stores for general merchandise, hardware, clothing,

Retail 254

Retail Apparel Clothing Specialty Retailers 254

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JULY 16, 2020

In 2000, the European Commission (EC) introduced Safe Harbor. It was a principles-based, voluntary framework to allow companies to transfer personal data of European residents to the US. And Austrian law student Maximilian Schrems took Facebook to court claiming that once his data reached US soil, privacy protection faded. Five years later, the European Court […].

Management 470

Management Customer 470

lateshipment

JULY 17, 2020

The average conversion rate of eCommerce websites is 2.86%. Yes, that’s a shockingly low amount of people buying at the first try. Even if you get a lot of new visitors – it might not cut it to make enough sales. So instead of focusing on getting as many people as possible to come to your site, let’s look at luring visitors back in who you are more likely to seal the deal with.

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Customer Shipping Costs eCommerce Customer Retention 237

My Wife Quit Her Job

JULY 12, 2020

Every now and then, you’ll source a product that simply does not sell. And when this happens, you’ll need an economical way to recoup the cost of your Amazon FBA merchandise or use an Amazon liquidation company. Getting rid of your unsold inventory and closing your Amazon listing is a tough decision to make especially if you invested a lot of money upfront to purchase your goods.

eCommerce 205

eCommerce 205

Retail TouchPoints

JULY 14, 2020

It has been said that it takes 21 days to form a habit. With most of the country having been in quarantine and ordering necessities online since mid-March (well over 21 days), e-Commerce habits forged now are likely to stick in the future. That assumption seems to be confirmed by research published by Cotton Incorporated via their Consumer Response Surveys.

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Fulfillment Payment Services Outdoor eCommerce 250

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JULY 14, 2020

Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x higher response rates! In some functions in certain countries, response rates even increased by 8x. Luis generously agreed to […].

Customer 445

Customer 445

Steve Dennis

JULY 17, 2020

Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in a Lyft, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes, and the world around us? That’s a whole different deal. The journey to remarkable is much the same. Taking the plunge can be scary.

Books 162

Books Presentation Retail 162

My Wife Quit Her Job

JULY 16, 2020

Today I have my friend Michael Jamin on the show. Michael specializes in creating brand stories for companies and he used the power of storytelling to grow his ecommerce store, Twirly Girl, into a multi-million dollar girl’s clothing brand. In this episode, you’ll learn how to create an amazing story for your brand to generate sales. What You’ll Learn.

Clothing 156

Clothing Books eCommerce Marketing 156

Retail TouchPoints

JULY 16, 2020

To right-size its executive ranks with 152 permanent store closings, JCPenney is eliminating approximately 1,000 workers in corporate and field management and international positions. The benefits package for exiting employees includes severance for eligible associates, outplacement support, compensation for unused paid time off and an extension of employee discounts.

Operations 246

Operations Management Retail 246

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JULY 13, 2020

The Forrester Analytics Business Technographics® Priorities And Journey COVID-19 Recontact Survey, 2020, fielded in May, confirms what we already knew from our clients: COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities. This new data also allows us to compare the results of the survey during COVID-19 to those we […].

Technology 427

Technology Webinar Customer 427

Omniconvert

JULY 14, 2020

What is CX? Customer Experience (CX) is the result of the interaction between your company and your customer over the. The post How to Get Your Customers to Keep Coming Back? appeared first on ECOMMERCE GROWTH Blog.

Customer 140

Customer Customer Experience Blog eCommerce 140

TalkingRetail

JULY 13, 2020

Symbol group Nisa is claiming success for its new mobile app after more than 1,000 of its retailers signed up in the first two weeks after launch. The app, which is free to download from the Apple Store and Google Play, has been downloaded and registered on almost 2,000 devices, Nisa says, as retailers make.

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Mobile Download Retail Technology 143

Retail TouchPoints

JULY 17, 2020

The impact of digital technology on the retail industry has been nothing short of profound. In recent years, bricks have morphed into clicks and taps as consumers have embraced the convenience of online shopping. Still, nothing could have fully prepared retailers — both online and in the physical world — for COVID-19. Suddenly, as shopping malls shuttered and showrooms closed, brands that weren’t accustomed to selling online found themselves facing huge hurdles.

Technology 204

Technology eCommerce Retail Merchant Services 204

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

JULY 16, 2020

Burberry is the latest in a long line of retailers to announce staff cuts, store closures and a re-think of some of its core assumptions about how customers interact with the brand and how work gets done. As a forward-looking retailer with a proven track record of digital, supply chain and operational innovation, Burberry is […].

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Supplies Operations Retail Customer 412

FastSpring

JULY 14, 2020

Managing risk in affiliate programs has been a growing concern in the industry at large. Luckily, there are some actions you take! The techniques and actions described below can help you minimize the risk in your program, and help build a healthy program that is fair and clear for your affiliates. Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts.

Payment Services 129

Payment Services Management eCommerce Other 129

Wiser

JULY 14, 2020

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. Is it a high-end product? If that’s the case, does the pricing reflect the value?

Consumer 128

Consumer Marketing Reference Article 128

Retail TouchPoints

JULY 14, 2020

The coronavirus will squash retail growth this year, with worldwide sales expected to drop 5.7% and U.S. sales declining at an even higher rate, 10.5% , according to the latest forecasts from eMarketer. Before the pandemic prompted closures of retail stores around the globe, eMarketer had forecast that 2020 worldwide retail sales would reach $26.46 trillion , 12% higher than its revised estimate of $23.36 trillion.

eCommerce 202

eCommerce Retail Online Retail Fulfillment 202

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

JULY 13, 2020

Walmart quietly launched Walmart Insurance Services LLC. The new business entity moves Walmart beyond just offering education on insurance to selling health insurance policies. “Yes, you read that right, Walmart now has an insurance agency,” reads multiple new job listings on Walmart’s site. This follows a presentation by Walmart President of Health and Wellness Sean […].

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Presentation Customer Experience Retail Customer 385

TradeGecko

JULY 16, 2020

Regardless of what your business might be, chances are excellent that your business model has nothing to do with warehousing, shipping or logistics.

Shipping 141

Shipping 141

MakeWebBetter

JULY 14, 2020

“For you” is one of the favorite things you love to hear, whether you visit any coffee shop, or buying flowers for someone special. We all have that hunger for “attention”. And we feel good when someone acknowledges it. So your customers. In today’s world, your audience wants to be treated like individuals, not like […]. The post Top 10 Ecommerce Personalization Hacks to Survive in Late-2020s appeared first on MakeWebBetter.

eCommerce 124

eCommerce Customer Marketing 124

Retail TouchPoints

JULY 14, 2020

Add To Calendar. In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and tactics changed in light of COVID-19. The situation has evolved significantly since then, so senior content strategist Alicia Esposito is catching up with Brian Rafferty, Global Director, Business Analytics & Insights, to see what has changed and what marketers need to know.

Marketing 199

Marketing Consumer Retail Customer Experience 199

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail