Forrester eCommerce

JULY 30, 2021

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

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Kissmetrics

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Retail TouchPoints

JULY 30, 2021

The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.

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Ecommerce Platforms

JULY 29, 2021

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

JULY 27, 2021

At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding, and optimizing (ongoing development) sales professionals.

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B2B Management 451

Kissmetrics

JULY 29, 2021

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.

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Customer Books White Paper PPC 360

My Wife Quit Her Job

JULY 28, 2021

In this episode, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) and achieve a sub 1 second load time for an eCommerce store even if you use a lot of plugins. Google Core Web Vitals are a set of factors that Google incorporates into the search rankings to measure the quality of the user experience and it’s important for SEO.

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Forrester eCommerce

JULY 26, 2021

Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in. It will also provide a great opportunity for B2B sales, marketing, and product leaders to network virtually.

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Kissmetrics

JULY 26, 2021

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.

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Retail TouchPoints

JULY 29, 2021

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. In many countries, it was the go-to store for birthday gifts and special treats — a magical wonderland of toys where, as children, we happily spent hours exploring.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

JULY 26, 2021

In this post, I provide an in-depth BigCommerce review from the perspective of a 7 figure ecommerce store owner who has helped many students with their BigCommerce shops. When it comes to selecting the right ecommerce platform, a common question I get asked is “which apps do you need for your shop?” But in my mind the real question should be, “why doesn’t your base ecommerce platform offer what you need out of the box?

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Forrester eCommerce

JULY 29, 2021

Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with healthcare orgs among the prime targets. Last week, Humana became the latest healthcare org to fall victim to cyberattack when hackers leaked medical […].

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Management 265

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. Let’s go over what a good content strategy contains and how to create one.

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Social Media Improvements Information B2C 329

Retail TouchPoints

JULY 29, 2021

Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

MakeWebBetter

JULY 26, 2021

“Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester It’s no exaggeration to suggest that video content is the internet’s future. You’re missing out on the chance to really captivate your viewer’s interest and keep customers coming back for more if […]. The post How YouTube Videos Can Aid Your WordPress Strategy?

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Forrester eCommerce

JULY 28, 2021

Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.

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Banking Financial Services Management Technology 284

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.

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Retail TouchPoints

JULY 28, 2021

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping through Walmart’s Fulfillment Services.

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Other Multi-channel Shipping Costs Retail 291

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases.

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Wiser

JULY 27, 2021

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy ? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset.

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Kissmetrics

JULY 26, 2021

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

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Retail TouchPoints

JULY 30, 2021

November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest shopping event — known interchangeably as Singles’ Day, Double 11 or 11.11 — for months. Last year, with the Chinese economy beginning to recover but travel still restricted, Alibaba extended the previously one-day event to 11 days.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Omniconvert

JULY 30, 2021

We asked 21 experts to share their scenarios for this new era of consent we’re all about to enter. Discover how marketing will evolve. The post How will marketing evolve in the era of consent? appeared first on Omniconvert Ecommerce Growth Blog.

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Omnisend

JULY 29, 2021

Reading Time: 6 minutes. Shopping around for your ideal ecommerce marketing platform can be a daunting experience—there are just so many to choose from! To make sure you come to the right decision, you need to consider your options carefully. Outline the unique requirements and preferences of your own business, and narrow down your list accordingly.

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Kissmetrics

JULY 30, 2021

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? The answer’s yes! Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links.

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Social Media Mobile Marketing Management 280

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. In that time, Bojanowski has seen her fair share of shifts and transformations in the business, but even still 2020 stood out, as it did for many retail executives.

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Live Chat Omnichannel Social Media Payment Services 280

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Ecommerce Platforms

JULY 28, 2021

Print-on-demand companies (POD) are on the rise. Consumer trends are ever-changing, and as more of us seek quirky, custom products, online merchants are looking for the best print-on-demand companies to create and fulfill these kinds of orders. If you’re an online merchant, you may have already started researching different print-on-demand providers.

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Merchant Services Payment Services Shipping Costs Clothing 118

Omnisend

JULY 28, 2021

Reading Time: 8 minutes. Sales are grand—both for customers and merchants. At any point throughout the year, you can opt for one of the most beloved limited-time offers there is—flash sales. . Sure, some of the biggest sales of the year reliably bring in a lot of revenue. A quarter of merchants state that sales like Black Friday influence their stores the most, but you don’t have to wait for once-a-year holiday sales. .

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Merchant Services Shipping Costs Gifts Shipping 148

Kissmetrics

JULY 27, 2021

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your business. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you should use it within your organization.

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Retail TouchPoints

JULY 27, 2021

More than 163 million people in the U.S. have been fully vaccinated , and growing concerns around the Delta variant have inspired more people to follow suit. That means more consumers are venturing out into the world — and going back into stores. In fact, analysis of Google mobility data by CoStar Advisory Services revealed that the number of visits to retail and recreation sites has nearly fully recovered to pre-pandemic levels as of early July 2021.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail