Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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10 Must-Read Retail Blogs of 2021 From KORONA POS For Retail and Small Business Owners

Korona

The retail industry is booming like never before despite the turmoil caused by the COVID-19 pandemic. In fact, the National Retail Federation estimated that retail sales exceeded $4.44 trillion in 2021. In 2022, global retail sales are expected to reach $26.69 trillion. According to Score , small retail businesses, which account for 98.6% of all retailer firms in the US, have an average gross margin of 51% and reported monthly revenue of $22,341.

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Is Defective Packaging Losing You Sales?

Wiser

Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? You shipped the same products, ran the same merchandising campaigns. All things being equal, sales should be roughly similar across regions, right?

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Top Online Loyalty Strategies for Retailers

Customer Communications Group

Lack of foot traffic and the inability to physically see products in person make it challenging for online-only retailers to build customer relationships, humanize their brands and maintain long-term loyalty. These e-commerce loyalty strategies can help bridge the gap. The post Top Online Loyalty Strategies for Retailers appeared first on CCG.

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Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022

Forrester eCommerce

Recurring Revenue Models Amplify The Already Urgent Need For A Strong Start A dollar booked in January is worth exponentially more in revenue than a dollar booked in December. This is particularly true for businesses with a subscription/recurring revenue model. A slow start puts sales executives behind the eight ball right from the get go. […].

Books 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud

Retail TouchPoints

Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up in scams or fraud, and according to an AARP survey , around one in 10 people will fall victim to gift card scams and fraud. Retailers around the world rely heavily on gift card purchases. In fact, the number of digital gift cards U.S. retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. .

Gifts 321
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7 Tips for Image Optimization

Kissmetrics

Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.

SEO 277

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Make Data Strategy Your New Year’s Resolution

Forrester eCommerce

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness – for example, 84% of US online adults use at least […].

Consumer 370
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What’s Behind the New Urgency Driving Sustainability Initiatives?

Retail TouchPoints

The COVID-19 pandemic accelerated many things in the business world, but one item that temporarily fell off the priority list was sustainability. In a survey of 750 executives, Deloitte found that nearly two-thirds of organizations had to cut back on environmental sustainability efforts due to the pandemic and resulting economic downturn. But ongoing pressure from consumers, employees and even regulators has forced businesses — especially retailers — to reprioritize sustainability along with bro

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10 Website Performance Metrics You Need to Understand

Kissmetrics

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.

Reference 272
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Best Reverse ASIN Tools to Find Top Amazon Keywords

Ecommerce Platforms

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

PPC 197
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Types Of Stories Leaders Should Tell

Forrester eCommerce

Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […].

Other 370
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion , up from $1.1 trillion in 2020, while U.S. sales reached $257 billion , up from $236 billion , according to data from Salesforce. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo.

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How You Can Leverage Gamification for Marketing

Kissmetrics

More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the time without even realizing it.

Marketing 260
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387: John Jantsch Reveals His Strategy For Ecommerce Marketing In 2022

My Wife Quit Her Job

Today, I’m thrilled to have John Jantsch on the show. I have followed John’s blog, Duct Tape Marketing, for over a decade. And his writing inspired me to learn marketing skills to complement my technical skills. John is known as one of the world’s most practical small business marketing speakers and experts. In this episode, we’re going to talk about his approach to marketing a small business in 2022.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Media Agency Reviews Are Coming In 2022

Forrester eCommerce

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […].

Consumer 369
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Collective Cannabis Chooses Automation Platform to Optimize Customer Experience

Retail TouchPoints

Collective Cannabis has partnered with AI and robotics startup Wings to utilize the solution provider’s EXO Delivery System to streamline logistics and deliver an enhanced customer experience. The EXO system is designed to automate retail logistics and workflows with extensibility, versatility and sustainability in mind. Collective Cannabis is focused on reducing congestion and minimizing waiting times at its store in Littleton, Mass., which is set to open in Q1 2022.

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Your Step-by-Step Guide to a Successful Website Migration

Kissmetrics

Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.

SEO 252
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Improve SEO Rank By Optimizing User Experience

Groove

So, you are interested in learning how to improve your website's SEO ranking on Google. Luckily, you’ve landed on the right page! To provide some background, Google announced a Core Algorithm update in 2020 that was set to take place in May 2021. Though the update wasn’t completed globally until the end of August 2021, it’s now in place and actively impacting eCommerce merchants and their SEO rank.

SEO 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Security Services Flywheel

Forrester eCommerce

The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.

Customer 368
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How Luxury Brands Like LVMH Unlocked Value Amid COVID

Retail TouchPoints

There has been an idea circulating for some time that when it comes to luxury, the U.S. is still a developing market. And while Erwan Rambourg, author of Future Luxe: What’s Ahead for the Business of Luxury, points out that that characterization isn’t exactly true to begin with, the pandemic may put the idea to rest for good. Anish Melwani, Chairman & CEO of LVMH Inc., the U.S.

Travel 291
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Faceted Navigation for eCommerce: Complete Guide for SEOs

Inflow Insights

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157
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Ecommerce Marketing Gaps You Should be Filling

ecomdash

Marketing can make or break an ecommerce brand. We'll help you find gaps within your marketing strategy and show you how to fill them. The post Ecommerce Marketing Gaps You Should be Filling appeared first on Ecomdash.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Mystery of AIOps Expeditions: What’s In A Name?

Forrester eCommerce

The 2019 publication, Take the Mystery Out of AI For IT Operations (AIOPs) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […].

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

Retailers pulled off a successful 2021 holiday season despite the challenges posed by the omicron variant and ongoing supply chain issues. Overall sales were up 8.5% year-over-year during the period from Nov. 1 through Dec. 24, 2021, according to data from Mastercard. Additionally, in-store traffic was down only 19.5% compared to 2019 for the six weeks from Nov. 21, 2021, through Jan. 1, 2022, a significant improvement over the 33.1% drop in 2020.

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Choosing Between Configuring Out-Of-The-Box Platforms and Building Services-Based Solutions

GetElastic

Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different.

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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017.

Marketing 139
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Happy New Year? What To Know About Employee Burnout In 2022

Forrester eCommerce

For some, it was a spirited sprint toward the end of 2021 with optimistic energy, passionate convictions, and a positive outlook for 2022, and for others, it was a slow, lifeless crawl toward a finish line that they didn’t truly believe existed, armed with nothing but a mountain of unfinished work, COVID concerns, and all […].

Other 312
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Walgreens Seeks Strategic Alternatives for Boots, Expands VillageMD as Healthcare Pivot Continues

Retail TouchPoints

Walgreens will examine strategic alternatives for the UK-based Boots drugstore chain and expand its VillageMD operations, as the pharmacy retailer works toward “building our next growth engine,” CEO Roz Brewer said at the 40th Annual JPMorgan Virtual Healthcare Conference. Both efforts are part of Walgreens’ ongoing plan for “focusing our portfolio, optimizing our capital allocation and accelerating our transformation to healthcare.”.

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eCommerce Content Optimization Tips for High-Quality Content

Inflow Insights

Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Do you want to keep the traffic from search engines coming to your eCommerce website? Surprise: So does everyone else. Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time.

eCommerce 136
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Customize or Configure: Which eCommerce Approach is Right For Your Business?

GetElastic

Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different.

eCommerce 120
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib