Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it. I don’t know about you, but it’s one of my favorite nights of the year. I love football, I really do, but my team did not even make it into the playoffs this year (ahem, I’m looking at you, Chargers, ahem!

Marketing 370
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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

Supplies 299
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Ecommerce Fraud: A Comprehensive Guide

FastSpring

Ecommerce transactions are one of the fastest-growing revenues on the planet. As Coronavirus has swept the world, so has the demand for online sales. Since the beginning of the year, data clearly reflects the bursting demand for ecommerce. However, as online selling continues to set records, unfortunately, so does the probability of fraud. This isn’t anything new, of course.

eCommerce 113
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For Super Bowl LV Advertisers, It Pays To Be Brave

Forrester eCommerce

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record-breaking 100,000 fans in […].

Other 469
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best SEO Plugins for WordPress

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

Shipping 336

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The Real Amazon Question: Can Amazon Retain A “Day 1” Culture When The Only Person From Day 1 Departs?

Forrester eCommerce

First, before you all jump to making comments: I have absolutely zero doubt that Amazon will retain its dominant foothold in retail and digital long after I type the last period of this post. But this post is about the culture and operating philosophy of the company – and the real question of “Can Amazon […].

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WordPress Vs. Shopify

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

Shopify 326
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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.

Consumer 342
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Valentines Day Marketing Ideas For Your WooCommerce Store

MakeWebBetter

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing. Every holiday season brings new hope for new marketing ideas. Therefore, this […]. The post Valentines Day Marketing Ideas For Your WooCommerce Store appeared first on MakeWebBetter.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Make COVID-19 The Supply Chain’s Final Cautionary Tale

Forrester eCommerce

Where does supply chain risk rank in the hierarchy of priorities in the grand scheme of a firm’s business strategy? If 2020 taught us anything, it was that we underestimate the pivotal role of supply chain. It also taught us that supply chain risk IS business risk. If the mechanisms, processes, and partners that power our value chain suddenly come to a grinding halt, and we’re unable to deliver to our customers then effectively, we have no business.

Supplies 449
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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.

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Reports: Amazon Deploys Biometric Palm Reader in More Retail Locations

Retail TouchPoints

Following the fall 2020 launch of its Amazon One contactless biometric palm reader in two Amazon Go stores, the retailer has rolled out the technology to a total of eight retail locations throughout the Seattle area, according to reporting in TechCrunch and other publications. The solution uses computer vision to record an image of a person’s palm and associate it with a credit card.

Retail 290
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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time. If we have learned anything from the past two decades of retail disruption, it’s that notions of separate physical and digital shopping behavior are increasingly distinctions without a difference.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Singapore’s Model AI Governance Framework sets out to help organizations deploy AI responsibly

Forrester eCommerce

This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management. In this blog accompanying the […].

Webinar 440
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5 Free Music For Commercial Use Resources

Kissmetrics

Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about whether you’re using it for your business.

Download 318
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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The Ultimate CVO Guide – RFM model: Breakups

Omniconvert

The Apprentice RFM group consists of new customers who just placed their new order so they are very important to your business. Make them repeat customers! The post The Ultimate CVO Guide – RFM model: Breakups appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, […].

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Best WordPress Calendar Plugin

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.

Events 315
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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases — many brick-and-mortar businesses are searching for some semblance of normalcy in what has been an extremely difficult year for retailers. Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers.

Retail 246
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Ecommerce Lately January 2021

ecomdash

Global ecommerce reached an all time high, small businesses found ways to compete with industry giants, plus other ecommerce news. The post Ecommerce Lately January 2021 appeared first on Ecomdash.

eCommerce 146
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Stop Trying To Take Humans Out Of Security Operations

Forrester eCommerce

Security tools cannot do what humans can do. Instead of replacing humans in the SOC, augment them so they can do what they are actually good at.

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When Should You Use HTTPs vs HTTP?

Kissmetrics

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?

SEO 314
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Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day

Retail TouchPoints

Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors.

Events 264
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Apple iOS 14 Update: Impact on Ecommerce Brands [February 2021]

ROI Revolution

Published February 3, 2021. With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization for users.

eCommerce 128
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Social Media Meets Tulip Mania

Forrester eCommerce

It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). As the saga continues to […].

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What Are Google Web Stories?

Kissmetrics

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website.

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LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail TouchPoints

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie

Fashion 283
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Building a NoSQL E-Commerce Data Model

Fabric Blog

E-commerce is capturing an ever increasing market share of shoppers and, in addition to the requirements of managing a physical store like tracking inventory, e-commerce storefronts have additional challenges such as getting the product to the customer, using a payment processor, and building relationships with customers.

eCommerce 136
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.