Sat.Jan 30, 2021 - Fri.Feb 05, 2021

Super Bowl 2021: Marketing to a Large-Scale Audience

Zaius

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it.

How to Protect Your Supply Chain From Cyberattack

Retail Touch

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window.

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Ecommerce Fraud: A Comprehensive Guide

FastSpring

Ecommerce transactions are one of the fastest-growing revenues on the planet. As Coronavirus has swept the world, so has the demand for online sales. Since the beginning of the year, data clearly reflects the bursting demand for ecommerce. However, as online selling continues to set records, unfortunately, so does the probability of fraud. This isn’t anything new, of course. Since humans have inhabited the Earth, fraud and theft have been associated with money.

Jeff Bezos to step down as Amazon CEO

retaildive

In the third quarter, the founder will be replaced by Andy Jassy, who now leads the company's profitable AWS cloud services unit

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth

Intelligence Node

Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement?

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Apple iOS 14 Update: Impact on Ecommerce Brands [February 2021]

ROI Revolution

Published February 3, 2021. With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store.

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Sears is closing 13 more stores, further shrinking its footprint

retaildive

The once-storied retailer is running low on stores to close, yet its extended liquidation never seems to end

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Engagebay Review – Everything You Need to Know

Ecommerce Platforms

To earn the loyalty and attention of today’s customers, companies need to create an incredible customer journey. From the moment you first engage with your target audience, you’ll need to understand what they need, how to interact with them, and what it’s going to take to drive a conversion.

Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail Touch

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal.

8 DTC trends to watch in 2021

retaildive

While the broader industry outlook remains uncertain, one thing is clear: Digitally native brands will continue to adapt and evolve in the year ahead

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N26 vs Monzo (Feb 2021): Which Mobile Bank Is Better?

Ecommerce Platforms

The increasing popularity of online banking is nothing new. So-called challenger banks / neobanks are giving traditional banks a run for their money.

How to Build a Successful Global Digital Shelf Organization | Salsify

Salsify

Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations. Expert Advice Digital Commerce Ecommerce Strategy

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time.

Nordstrom leans on off-price, digital to chase customers and profits

retaildive

The department store is phasing out HauteLook and making sweeping changes to how it works with suppliers

Sendinblue vs Mailgun (Feb 2021): Which is best?

Ecommerce Platforms

It’s no secret that email marketing is one of the most valuable and effective ways to connect with your target audience. With more than half of the world relying on their email to keep in touch with brands and other people, the inbox is a valuable place to be.

KitKat shows its stripes with Zebra variant

TalkingRetail

Nestlé Confectionery is set to add KitKat Zebra to its portfolio The variant features marbled dark and white chocolate coated wafer on a sark chocolate base, available in a 41.5g bar from March and retailing at 85p.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

10 Consumer Trends Shaping the Future of Retail

Retail Touch

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large.

How We Built Garrett Wade's BigCommerce Website

Groove

It's not uncommon for eCommerce businesses to face challenges when it comes to backordering, inventory management and pricing rules.

Best WooCommerce Themes for the Perfect Online Store Design (Feb 2021)

Ecommerce Platforms

Finding the best WooCommerce themes takes patience and testing to locate the right features and appearance for your brand. However, there's what seems like a never-ending collection of WooCommerce themes online, making it rather difficult to see them all and identify the options that may work. That's why we did the work for you, testing out hundreds of WooCommerce themes and understanding the features that make them stand out.

The Ultimate CVO Guide – RFM model: Breakups

Omniconvert

The Apprentice RFM group consists of new customers who just placed their new order so they are very important to your business. Make them repeat customers! The post The Ultimate CVO Guide – RFM model: Breakups appeared first on Omniconvert Ecommerce Growth Blog.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Hudson's Bay to launch online marketplace

retaildive

The retailer put a call out for Canadian vendors to become part of the digital initiative as it preps to enter a crowded space

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail Touch

On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an all-time low. However, these physical restrictions translated into a big boost for one key form of globalization — cross-border ecommerce.

9 Tips on Product Listing Optimization: How to Make Your Goods Findable and Buyable

Omnisend

Reading Time: 6 minutes. Customers can’t buy what they can’t find. No matter whether you’re building an Amazon product listing or one on Google marketplace, Etsy, your ecommerce store, or elsewhere, your product pages have to be both optimized for search results and compelling for buyers. The following tips cover product listing page optimization best practices and fundamentals necessary for an irresistible product showcase.

Valentines Day Marketing Ideas For Your WooCommerce Store

MakeWebBetter

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.