Salsify

MARCH 3, 2021

Brand manufacturers need to change how they sell to consumers. Digital Commerce 360 found that ecommerce sales in the US were up 44% last year. While COVID-19 drove many shoppers online due to in-store restrictions and statewide lockdowns, the pandemic accelerated a shift that was already in motion. In 2015, US retail ecommerce sales accounted for 7.3% of total retail sales , according to the US Department of Commerce.

Management 78

Management eCommerce Consumer Retail 78

BigCommerce

MARCH 2, 2021

The prospect of expanding into cross-border ecommerce can undoubtedly be tempting for any business.

eCommerce 464

eCommerce Omnichannel 464

Forrester eCommerce

MARCH 1, 2021

Your digital transformation initiatives may have been floundering pre-COVID, but that’s ancient history now. Like many other firms, the global pandemic likely forced you to shift almost overnight to only engaging your customers virtually, thrusting the digital teams to the forefront of your firm’s business strategy. The impact on digital strategy, priorities, and approaches has […].

Other 528

Other Customer Customer Experience 528

Optimizely

MARCH 5, 2021

COVID-19. I barely knew what it was at this time last year and yet, it has now made its way into my vernacular on a daily basis. All of ours, for that matter, so I’m sure you can relate. Other terms and phrases that have become ubiquitous staples in our rhetoric over the past year include: Pandemic Shelter-in-place Social distancing Wear a mask Flatten the curve Quarantine.

Travel 367

Travel Improvements Operations Consumer 367

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?

Article 361

Article Marketing Live Chat Download 361

BigCommerce

MARCH 4, 2021

Ecommerce was an industry already in flux when the events of 2020 really turned things on their head.

eCommerce 526

eCommerce Events 526

Groove

MARCH 3, 2021

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. Leveraging eCommerce advertising is a great way to increase reach, brand awareness and conversions. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment. eCommerce PPC Management: 4 Tips To Work With An Agency.

PPC 322

PPC Management eCommerce Information 322

Retail TouchPoints

MARCH 1, 2021

German grocery chain tegut… has piloted a fully automated mini-supermarket concept in Fulda, Germany, with plans to open another three locations in 2021 and, eventually, hundreds of the digital self-service stores across the country. The compact concept — called “ tegut… teo ” — boasts a modular design and wooden construction to complement the store network in a hyperlocal format.

Books 328

Books Information Customer Operations 328

BigCommerce

MARCH 3, 2021

Instagram has built a world of Shopping features that tap into people’s existing behaviors to turn your company’s Instagram into…

Omnichannel 385

Omnichannel 385

Forrester eCommerce

MARCH 2, 2021

An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent communication with the organization.

Management 461

Management Customer Customer Experience 461

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Kissmetrics

MARCH 3, 2021

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

MARCH 4, 2021

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features. Twitter hasn’t formally announced the feature, but did confirm to TechCrunch that it was trialing new direct shopping mechanics.

Social Media 321

Social Media Events Mobile eCommerce 321

BigCommerce

MARCH 3, 2021

The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…

Consumer 339

Consumer eCommerce B2B Customer 339

Forrester eCommerce

MARCH 2, 2021

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger, of The Martin Agency. Yet, an intuition approach alone to creativity produces […].

Channel 439

Channel Marketing B2C Technology 439

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Kissmetrics

MARCH 1, 2021

If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rend

eCommerce 298

eCommerce Subscription B2B Books 298

Retail TouchPoints

MARCH 1, 2021

Sephora is continuing its move away from malls with the announcement of the largest store expansion in its 21-year history in the U.S. More than 260 new stores are slated to open this year, including 60 freestanding locations and 200 shop-in-shops inside Kohl’s department stores. The LVMH -owned beauty retailer said in a statement that the new store openings were a sign of its confidence in brick-and-mortar retail: “Beauty is one of the most interactive retail experiences and the in-store experi

Omnichannel 320

Omnichannel Department Stores Operations Retail 320

My Wife Quit Her Job

MARCH 1, 2021

When it comes to selling your own private label products, it’s important to find private label manufacturers that you can trust. After all, your supply chain will provide a solid foundation for your ecommerce business to grow. Because the cost of labor is generally much lower in developing countries, you’ll likely be sourcing your private label products from factories in Asia, India or Mexico.

Supplies 177

Supplies eCommerce 177

Forrester eCommerce

MARCH 2, 2021

Pretty soon, we’re going to start booking business travel again, but after the initial endorphin release, how much will we have learned from selling in a WFH world? In his latest blog post for Forrester, Peter Ostrow shares his thoughts on how sales leaders can find the right balance of the “next normal.”.

Travel 434

Travel Books Blog Management 434

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Kissmetrics

MARCH 3, 2021

What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand.

SEO 295

SEO Social Media Consumer Information 295

Retail TouchPoints

MARCH 3, 2021

Paper Source has filed for Chapter 11 bankruptcy and is hoping to sell the business, according to court filings. The retailer has received a stalking horse bid from its current lenders, led by MidCap Financial, that would provide $16.5 million in financing. Paper Source already has begun closing 11 of its underperforming locations but will keep the remaining 147 stores and its ecommerce site open throughout the bankruptcy proceedings.

Subscription 299

Subscription eCommerce Operations Retail 299

My Wife Quit Her Job

MARCH 3, 2021

Today, I’m excited to have Eric Siu back on the show. Eric runs 2 podcasts, the Marketing School with Neil Patel and Growth Everywhere with over 40M downloads. He’s the founder and CEO of ClickFlow, a software tool that helps you grow your SEO traffic. And now he’s an author with his latest book, Leveling Up! Overall, Eric is a master all-around digital marketer, and in this episode, we’re going to talk about how to create a one man media company.

eCommerce 156

eCommerce Books Download SEO 156

Forrester eCommerce

MARCH 4, 2021

If you want functional and individual goals to be meaningful and actionable, keep them simple, limit the number of goals, and make sure they link clearly to your mission.

Operations 440

Operations 440

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Kissmetrics

MARCH 5, 2021

You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it, you’ve got another thing coming. That’s where funnel optimization comes in. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design.

Download 292

Download White Paper Article Improvements 292

Retail TouchPoints

MARCH 2, 2021

Before any of us confronted the new reality of a global pandemic, retailers were already interested in the potential benefits of frictionless technology. From contactless payment to fully automated checkout, innovations showed promise for streamlining and improving the customer experience. Now, they have the added appeal of more hygienic shopping as well.

Payment Services 299

Payment Services Customer Experience Technology Mobile 299

Retail Technology Review

MARCH 2, 2021

nsign.tv has launched a new version of its omnichannel communication platform for Retail, which has already been implemented by more than 150 companies in more than 25 countries to digitally transform their physical spaces.

Omnichannel 177

Omnichannel Retail Internet Retail 177

Forrester eCommerce

MARCH 1, 2021

If you are a Customer Experience (CX) leader, you need an effective CX measurement programme. Why? Because you need to determine whether your organisation is succeeding in delivering experiences that drive business results (ROI). Effective programmes answer the following questions: How good is the quality of our customers’ experiences? How can we improve the quality […].

Customer Experience 369

Customer Experience Customer Improvements 369

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

MARCH 2, 2021

Macy’s has announced a series of changes to its senior leadership team, including the elimination of the Chief Operations Officer role, as it moves forward with its “Polaris” omnichannel transformation strategy. Current COO John Harper, who has with Macy’s for more than 35 years, will leave the company on Aug. 1, 2021. Additional leadership changes include: With the elimination of the COO role, Chief Stores Officer Marc Mastronardi and Chief Supply Chain Officer Dennis Mullahy will report direct

Payment Services 298

Payment Services Omnichannel Department Stores Operations 298

Omnisend

MARCH 2, 2021

Reading Time: 10 minutes. When was the last time you opened a package from a brand and though to yourself, “Wow!”? For those of us who have had an exceptional unboxing experience, it’s truly unforgettable. Whether the experience reinforced the sense of luxe, reacquainted you with whimsy, or delighted you enough to break the humdrum of opening typical Amazon cardboard, the unboxing experience can keep your product in your customer’s mind long after they’ve tossed the box.

Shipping Costs 158

Shipping Costs Gifts Shipping Presentation 158

Forrester eCommerce

MARCH 1, 2021

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Blog 359

Blog 359

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail