GetElastic
FEBRUARY 15, 2022
Consumers today demand full control over when and how they purchase. The days of just either going into a store or going onto a website via a desktop computer to make a purchase are long gone. People want to buy on the go - via their laptops, tablets, mobile phones, and through voice-controlled devices. Headless commerce makes this consumer demand a reality for your eCommerce business.
GetElastic
FEBRUARY 17, 2022
Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate.
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Salsify
FEBRUARY 15, 2022
Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.
Forrester eCommerce
FEBRUARY 17, 2022
Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 billion. And they have been busy. This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
FEBRUARY 17, 2022
In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.
BigCommerce
FEBRUARY 18, 2022
Have you ever received a message that stopped you in your tracks?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
FEBRUARY 14, 2022
Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].
Retail TouchPoints
FEBRUARY 15, 2022
Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. So what changes should we expect to see in 2022?
BigCommerce
FEBRUARY 15, 2022
It’s time for the BigCommerce 2021 Partner Awards!
Groove
FEBRUARY 14, 2022
Review of Shopify Pros and Cons. Want a quick review of Shopify? You're in the right place! Shopify is a SaaS eCommerce solution that enables merchants to build their online stores and sell products right away. It has various features and functionality that make it easy to use when it comes to organizing products, managing orders and more. From a top-level perspective, Shopify benefits both marketers and developers alike.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 18, 2022
Sales leaders should hold their sales managers accountable for providing consistent coaching to reps because it has a significant impact on sales productivity and performance. Sixty-five percent of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more of their time coaching. Today, CEOs and investors prioritize scalable […].
Retail TouchPoints
FEBRUARY 18, 2022
Retailers and delivery companies are forming new partnerships as the rapid delivery market heats up. Albertsons will work with DoorDash to offer 30-minute delivery in more than 20 cities, while Grubhub will expand the Grubhub Goods branded convenience concept nationwide in collaboration with 7-Eleven. Shoppers in cities including Los Angeles, Denver and Seattle can now choose 30-minute delivery for more than 6,000 items from Albertsons banners including Safeway , Vons , ACME Markets , Jewel-Osco
My Wife Quit Her Job
FEBRUARY 16, 2022
Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14.
Profitero
FEBRUARY 14, 2022
In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
FEBRUARY 14, 2022
Customers are more empowered, and finicky, than ever before. If you don’t create compelling experiences, the competition will grab them. Operating in this age of the customer has been a key challenge and will be for technology and data executives in particular for at least a decade. Accordingly, customer obsession — placing the customer at […].
Retail TouchPoints
FEBRUARY 16, 2022
Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. Globally, shoppers with disabilities spend $1.2 billion annually, and retailers looking to earn their business need to make their shopping experience as pleasant as it is for any other customer. “ The audience of people with disabilities is larger than most people think ,” said Geoff Freed, D
Salsify
FEBRUARY 17, 2022
Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.
Ecommerce Platforms
FEBRUARY 14, 2022
Is Squarespace free? No. However, there is a Squarespace free trial, options to land discount codes, and some fairly affordable pricing packages once you launch a website. Not to mention, those interested in building a site with Squarespace have the opportunity to test all premium Squarespace features within the free trial, while also saving your customizations until you're ready to publish the website.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
FEBRUARY 15, 2022
In, “AIOps: The Riddle Wrapped In The Mystery Inside The Enigma”, I sort of left you hanging without a clear answer to “What is AIOps?”. That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when it should have instead […].
Retail TouchPoints
FEBRUARY 14, 2022
People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself.
Store Growers
FEBRUARY 18, 2022
Last Updated on February 18, 2022. The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.
Ecommerce Platforms
FEBRUARY 16, 2022
In this Web.com review, we’ll be examining just how effective Web.com is as a website builder. The solution promises a convenient and easy-to-use method of building your digital presence. However, there has been some controversy around this store recently, as many people argue it’s not as reliable, or feature-rich as you might think. Web.com is a website building service offering a combination of both managed solutions for websites, with hosting and domains, or do-it-yourself options.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
FEBRUARY 17, 2022
We all know that CRM today is not a singular technology. It’s a collection of discrete, composable technologies that cover a huge swath of capabilities for the front office — capabilities that depend on how complex your deployment is and the needs of your specific industry — yet irrespective of the characteristics of your organization, […].
Retail TouchPoints
FEBRUARY 18, 2022
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. “The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints.
365 Retail
FEBRUARY 14, 2022
Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w
Ecommerce Platforms
FEBRUARY 14, 2022
In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites in sync. In today’s competitive landscape, an out-of-stock item can be a disaster for many online companies. If you operate an online store and your customer sees a product out-of-stock, the chances are they’ll leave your website and look for an opportunity to b
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? Demand program owners need a repeatable approach to program creation.
Retail TouchPoints
FEBRUARY 16, 2022
Kohl’s has identified the next 400 stores that will be adding Sephora at Kohl’s shops this year as it continues toward its goal of 850 shop-in-shops by 2023. From Alaska to Maine, the 400 stores will span 36 states and bring the current Sephora at Kohl’s location total to 600. Introduced in fall 2021 , Sephora at Kohl’s features a 2,500-square-foot fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.
RetailDive
FEBRUARY 18, 2022
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
Ecommerce Platforms
FEBRUARY 14, 2022
In this Qonto review, we’re going to be introducing one of the latest banking tools to hit the market, designed to support modern businesses. Qonto advertises itself as an all-in-one account for companies, which allows you to stay on top of your expenses and improve your finance management. If you’re looking for a flexible and transparent banking solution, this challenger from France could be ideal.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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