Sat.Jun 15, 2019 - Fri.Jun 21, 2019

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store


Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

The Cost Of Losing Creativity

Forrester eCommerce

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”

Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

Retail TouchPoints

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed?

POS 195

Tips for Creating the Perfect Product Recommendation Campaign


Customers are fickle. Just because they’ve been buying your products for a while, doesn’t automatically mean that they’ll stay loyal to your brand. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How Technology Can Help You Create A Winning Product Content Strategy in 2019


Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an… Ecommerce Technology

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RTP Editors Preview Retail TouchPoints Live! @ RetailX

Retail TouchPoints

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! RetailX for the first time June 25-26 at McCormick Place in Chicago.

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing


In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees.

Evolution and Variation with “line & slope” charts in Tableau


Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized. Analytics Data Visualization Tableau

How To Improve UX For Employees

Forrester eCommerce

Recently, I attended Rosenfeld Media’s Enterprise Experience Conference, as an input to research I’m conducting about enterprise UX.

Three Ways Customer Support Is Reshaping Retail

Retail TouchPoints

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes.

Microservices and payments: what you need to know


Digital commerce experiences are increasingly stepping outside the bounds of the website.

260: Introducing The 5 Minute Pitch Podcast Episode 1 With Dawn LaFontaine

My Wife Quit Her Job

The 5 Minute Pitch is a Shark Tank like show where 32 contestants pitch us their business for the chance to win $50,000 in prize money. Think of it like an NCAA style basketball tournament for small companies!

Books 156

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester eCommerce

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors see dollar signs. Marketers feel justified in their spending.

What Type of Links Does Google Really Prefer?


We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that.

Apple Pay’s bite of mobile wallets [Infographic]


With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino’s mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple’s piece of the mobile wallet pie.

Mobile 156

Exploring The Untapped Territory of Showcase Shopping Ads

Store Growers

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.

Waste Not, Want Not: Can Food Tech Help?

Forrester eCommerce

As the saying goes, if we waste now, we might want it later, and regret the waste. Well, it’s even worse that that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […].

Ecommerce Shipping – A Step by Step Guide for 2019

Ecommerce Platforms

Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence.

11 ecommerce books to add to your summer reading list


Whether you’re just starting your ecommerce journey or looking to re-strategize your brand – there’s a diligent process of preparation that sets you up for success.

Books 148

Google Shopping Showcase Ads: Leaky Hole

Store Growers

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.

Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester eCommerce

(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal.

Games 236

Square POS Review: Everything You Need to Know (June 2019)

Ecommerce Platforms

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too.

POS 141

11 B2B ecommerce must-haves when it comes to UX


Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver.

B2B 115

Neiman Marcus kicks the can down the road. So now what?

Steve Dennis

Last week brought two big pieces of Neiman Marcus news. The day started with the announcement that the company had successfully extended the maturities on some $4.6 billion in debt. Then, a few hours later, Neiman’s reported quarterly results , which were concerning.

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

5 Ways to Grow Your New Business on Instagram

Bootstrapping Ecommerce

Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform. The post 5 Ways to Grow Your New Business on Instagram appeared first on Bootstrapping Ecommerce. Getting Traffic

5 Best Shopify Loyalty Apps Compared [With Pricing]


So how does one go about nurturing that customer relationship to prime its 300% potential? One key component is an impressive loyalty program. A customer rewards program makes your brand more attractive (and re-engagement worthy) by its very existence.

Amazon Seller Fees You Need to Know About in 2019


Based on the most recent estimates, 197 million people shop on Amazon every single month. That’s mind-blowing, right? With this constant flow of traffic, it makes sense that more retailers choose to sign on as Amazon Sellers.

The Future Of Facebook, Inc.: Short-Term Gain, Long-Term Pain

Forrester eCommerce

Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s s immediate demise. Note: Facebook, Inc. is inclusive of the Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware.

Engaging Strategies to Heat Up Your Summer Marketing


Summer is here! That means warm temperatures, high spirits, and endless opportunities for marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive.

How to Shift Freemium Customers to Paid Customers


Everyone likes free stuff. If you’ve ever been to Costco during sample time, you know what I’m talking about. People will eat little pizza samples all day, but the big question is, “Will they actually make it to the freezer aisle?”.

Mistrust around review authenticity sees online shoppers demand human interaction in the ecommerce buying journey

Retail Technology Review

Mistrust around the authenticity of User Generated Content (UGC) and reviews has seen online shoppers placing more value in human interactions in their online buying journeys a new report from iAdvize, the conversational commerce provider, suggests. Critical Issues Internet Retailing

The Next Horizon Of Federal CX

Forrester eCommerce

The US federal government — and governments around the world — have officially embraced customer experience (CX) improvement as a key goal. That’s great news, since our research shows that better CX leads to mission success and the efficient use of taxpayer funds.