BigCommerce

JUNE 20, 2019

Ecommerce trends continue changing in a breeze.

eCommerce 411

eCommerce Other eCommerce Marketing Marketing 411

Forrester eCommerce

JUNE 18, 2019

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. “The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation.

Marketing 419

Marketing 419

RTP blog

JUNE 21, 2019

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed? are all questions that might run through your mind as you swim through various WCM offerings looking for the right solution.

eCommerce 150

eCommerce Channel POS Management 150

Optimizely

JUNE 18, 2019

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees. But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?

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Outdoor Marketing Social Media Channel 284

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

JUNE 18, 2019

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?

Article 276

Article SEO Other Games 276

Forrester eCommerce

JUNE 21, 2019

It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […].

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Customer 384

Ecommerce Platforms

JUNE 17, 2019

Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence. This, of course, does not entail setting up multiple brick-and-mortar stores or international warehousing, but it does require a strategic and well-thought-out approach to shipping.

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Shipping Costs Shipping eCommerce Payment Services 187

Optimizely

JUNE 20, 2019

Customers are fickle. Just because they’ve been buying your products for a while, doesn’t automatically mean that they’ll stay loyal to your brand. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. It’s important to go above and beyond when it comes to providing a superior shopping experience.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Forrester eCommerce

JUNE 19, 2019

Business leaders in the financial services (FS) industry are used to tracking success with measures that reflect shareholder, investor and market regulator values like return on equity, net profit, assets under management and capital adequacy ratio. This is the ‘money story’. However, most don’t always know how these important measures are affected by customer experience (CX) and customer engagement, or the ‘customer story’.

Financial Services 365

Financial Services Customer Experience Management Customer 365

RTP blog

JUNE 19, 2019

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! @ RetailX for the first time June 25-26 at McCormick Place in Chicago. The event includes three content tracks focusing on the next gen store , omnichannel optimization and digital transformation , and is designed to create a forum addressing the convergence of physical and digital shopping experiences.

Retail 150

Retail eCommerce Omnichannel Outdoor 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

GetElastic

JUNE 19, 2019

With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino’s mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple’s piece of the mobile wallet pie. Is Apple Pay right for your business? Check out our post: The truth about Apple Pay for ecommerce.

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Mobile eCommerce Blog Retail 160

My Wife Quit Her Job

JUNE 18, 2019

The 5 Minute Pitch is a Shark Tank like show where 32 contestants pitch us their business for the chance to win $50,000 in prize money. Think of it like an NCAA style basketball tournament for small companies! The judges are Scott Voelker, Greg Mercer, Mike Jackness and myself and we’ve put all of the episodes in a podcast for your enjoyment. Right now we are running a contest where we’re giving away over $6000 in prizes.

Books 120

Books eCommerce Marketing Other 120

Forrester eCommerce

JUNE 19, 2019

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors see dollar signs. Marketers feel justified in their spending. On the inside: Social media’s underbelly conveys a picture of turmoil. Consumers can’t quit […].

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Marketing Consumer Social Media Customer 361

RTP blog

JUNE 17, 2019

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. However, whether you’re online, in a store, or in an app, simply having a great product and a competitive price is no longer enough. According to the 2019 State of Service report by Salesforce, 80% of customers now consider their experience with a company to be as important as its products.

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Customer Retail Mobile Multichannel 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

GetElastic

JUNE 18, 2019

Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver. Manufactures and distributors differ in the technology challenges they face, but the experience s they should be delivered are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite different.

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B2B eCommerce Shipping Costs Article 148

Ecommerce Platforms

JUNE 18, 2019

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too. Square is one of the best-known mobile point of sale systems in the industry.

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POS Payment Services Merchant Services Payments 128

Forrester eCommerce

JUNE 19, 2019

Recently, I attended Rosenfeld Media’s Enterprise Experience Conference, as an input to research I’m conducting about enterprise UX. My three top takeaways about how to improve UX for employees: Use sense-making to bring order to chaos Tatyana Mamut, NextDoor’s Chief Product Officer, captured a widespread sentiment at the event about the importance of using the […].

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Improvements Events Customer 352

Canonicalized

JUNE 17, 2019

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized.

Article 126

Article 126

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Bootstrapping Ecommerce

JUNE 18, 2019

Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform. The post 5 Ways to Grow Your New Business on Instagram appeared first on Bootstrapping Ecommerce.

eCommerce 122

eCommerce 122

Omnisend

JUNE 19, 2019

Your marketing emails miss something — P.S. P.S. means postscript, from the Latin “postscriptum” aka “written after.” It’s a chance to add one more thought to your message after you’ve finished writing it. P.S. saved us in the days of handwritten letters when clever thoughts often came just after we had already signed the letter Read more The post Why You Need to Write P.S. in Your Marketing Emails appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 117

Marketing eCommerce Marketing eCommerce 117

Forrester eCommerce

JUNE 20, 2019

(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. Computer vision solutions are spreading like wildfire.

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Games 343

TradeGecko

JUNE 16, 2019

Both Amazon and Shopify offer eCommerce business owners a different set of features and advantages. Knowing what criteria to use to make the best selection is essential, and we’re here to help. Setting up your eCommerce shop can feel like deciding between opening a small standalone store on a city street and opening the same store in a mega mall. The first offers a unique and personal experience, the second provides enhanced visibility and ease of setup.

Shopify 111

Shopify Channel eCommerce 111

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Omniconvert

JUNE 20, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 107

eCommerce Marketing Blog Customer Retention 107

Inflow Insights

JUNE 17, 2019

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Forrester eCommerce

JUNE 19, 2019

Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s immediate demise. (Note: Facebook, Inc. is inclusive of the Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware. We simplify and call it “Facebook” for the purposes of our research.) But not so fast. […].

Other 342

Other Social Media Marketing 342

TradeGecko

JUNE 17, 2019

How does Squarespace compare with Shopify as an eCommerce platform? As a small business owner, you have enough headaches to contend with. What you need is an eCommerce sales platform that is not only reliable but also tailored to yours and your customers’ needs. But how do you decide which eCommerce platform fits this bill? That’s why we’ve gone out and done the hard part for you.

Shopify 104

Shopify eCommerce eCommerce Platforms Gifts 104

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

ESW

JUNE 18, 2019

It’s not exactly news that eCommerce is a crucial sales channel — but it’s also creating some new challenges for brands. Amazon continues its expanding trajectory, Walmart is picking up steam as a direct competitor, Facebook is connecting shoppers and buyers in new ways and owned eCommerce sites are easier to set up than ever. As eCommerce grows and twists, where does the marketplace listing model fit in for both the customer and the brand?

Payment Services 102

Payment Services eCommerce Channel Social Media 102

SellBrite

JUNE 17, 2019

Using affiliate marketing to grow your ecommerce sales is a solid strategy, and something that Mike Ugino recently wrote about. But I want to take you behind the scenes of our own affiliate business so you can start to piece together how this all works. My wife Kayla and I built a six-figure affiliate marketing business in under two years. To give you an idea of what that looks like, here’s a screenshot of our Amazon Affiliates dashboard last month: I’m going to share how we built The Wandering

Marketing 102

Marketing Article SEO Recommendation 102

Forrester eCommerce

JUNE 19, 2019

On June 18th, Facebook officially launched its “Libra” cryptocurrency project, which aims to leverage blockchain technologies to create a new stable cryptocurrency backed by a basket of fiat currencies. Facebook says its aim is to enable accessible and affordable digital payments for billions of people, including un/underbanked people across the world.

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Cryptocurrencies Technology 342

Omniconvert

JUNE 19, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

Customer Retention 101

Customer Retention eCommerce Customer Blog 101

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail