Sat.Jun 15, 2019 - Fri.Jun 21, 2019

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store


Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

The Cost Of Losing Creativity

Forrester eCommerce

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”

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Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

Retail TouchPoints

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed?

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing


In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

How Technology Can Help You Create A Winning Product Content Strategy in 2019


Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an… Ecommerce Technology

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Ecommerce Shipping – A Step by Step Guide for 2019

Ecommerce Platforms

Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence.

Tips for Creating the Perfect Product Recommendation Campaign


Customers are fickle. Just because they’ve been buying your products for a while, doesn’t automatically mean that they’ll stay loyal to your brand. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued.

RTP Editors Preview Retail TouchPoints Live! @ RetailX

Retail TouchPoints

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! RetailX for the first time June 25-26 at McCormick Place in Chicago.

How To Improve UX For Employees

Forrester eCommerce

Recently, I attended Rosenfeld Media’s Enterprise Experience Conference, as an input to research I’m conducting about enterprise UX.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What Type of Links Does Google Really Prefer?


We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that.

260: Introducing The 5 Minute Pitch Podcast Episode 1 With Dawn LaFontaine

My Wife Quit Her Job

The 5 Minute Pitch is a Shark Tank like show where 32 contestants pitch us their business for the chance to win $50,000 in prize money. Think of it like an NCAA style basketball tournament for small companies!

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Three Ways Customer Support Is Reshaping Retail

Retail TouchPoints

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes.

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester eCommerce

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors see dollar signs. Marketers feel justified in their spending.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Square POS Review: Everything You Need to Know (June 2019)

Ecommerce Platforms

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too.

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How We Built A Six-Figure Affiliate Marketing Business [Case Study]


Using affiliate marketing to grow your ecommerce sales is a solid strategy, and something that Mike Ugino recently wrote about. But I want to take you behind the scenes of our own affiliate business so you can start to piece together how this all works.

Amazon vs Shopify- Comparing the eCommerce Channels


Both Amazon and Shopify offer eCommerce business owners a different set of features and advantages. Knowing what criteria to use to make the best selection is essential, and we’re here to help.

Waste Not, Want Not: Can Food Tech Help?

Forrester eCommerce

As the saying goes, if we waste now, we might want it later, and regret the waste. Well, it’s even worse that that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […].

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Engaging Strategies to Heat Up Your Summer Marketing


Summer is here! That means warm temperatures, high spirits, and endless opportunities for marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive.

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Wil Reynolds: The Good, the Bad and the Ugly in Digital Marketing of 2019


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Microservices and payments: what you need to know


Digital commerce experiences are increasingly stepping outside the bounds of the website.

Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester eCommerce

(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal.

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How to Shift Freemium Customers to Paid Customers


Everyone likes free stuff. If you’ve ever been to Costco during sample time, you know what I’m talking about. People will eat little pizza samples all day, but the big question is, “Will they actually make it to the freezer aisle?”.

Amazon Seller Fees You Need to Know About in 2019


Based on the most recent estimates, 197 million people shop on Amazon every single month. That’s mind-blowing, right? With this constant flow of traffic, it makes sense that more retailers choose to sign on as Amazon Sellers.

Shopify vs Squarespace. Compare eCommerce Features, Pricing, Pros & Cons


How does Squarespace compare with Shopify as an eCommerce platform? As a small business owner, you have enough headaches to contend with. What you need is an eCommerce sales platform that is not only reliable but also tailored to yours and your customers’ needs.

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

Why You Need to Write P.S. in Your Marketing Emails


Your marketing emails miss something — P.S. P.S. means postscript, from the Latin “postscriptum” aka “written after.” ” It’s a chance to add one more thought to your message after you’ve finished writing it.

9 Internet Trends You Need to Know About This Year


Okay, internet users, it’s June. So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world.

Karl Gillis: Customer Retention Is The Most Important Thing Businesses Should Focus On


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

The Next Horizon Of Federal CX

Forrester eCommerce

The US federal government — and governments around the world — have officially embraced customer experience (CX) improvement as a key goal. That’s great news, since our research shows that better CX leads to mission success and the efficient use of taxpayer funds.

What Marketplace Listings Have to Offer Modern eCommerce Brands


It’s not exactly news that eCommerce is a crucial sales channel — but it’s also creating some new challenges for brands.