Sat.Jan 19, 2019 - Fri.Jan 25, 2019

How to mix technology and the human touch for a winning retail strategy


There are several trends driving retail store growth that are proving brick-and-mortar can succeed in a digital world. Today’s consumers are craving authentic experiences to complement their digital realms.

3 Keys For A Killer Mobile Experience

Retail TouchPoints

By Alicia Esposito, Content Strategist. After years of small yet steady growth, mobile commerce has officially reached a tipping point.

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CEOs And Software

Forrester eCommerce

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business?


Your Guide To Finding And Buying An Online Business For Sale

My Wife Quit Her Job

For many people, running an online business is “the dream.” After all, a successful online business can free you up to live the life you want on your own schedule and on your own terms. However creating any business from scratch is a huge undertaking.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales


Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

More Trending

Retailers: Use In-Store Sensor Tech To Understand And Enhance Customer Experiences

Forrester eCommerce

Sensor-based technologies have been around for a while now — remember all the beacon hype? — and are now rapidly gaining traction.

Top Takeaways From NRF2019: Humans Remain Essential, AI May Not Have All The Answers

Retail TouchPoints

The NRF 2019 Big Show saw some of retail’s biggest names, including Walmart, Target, Kroger and Alibaba, offer a glimpse into what the future holds for the industry.

How Personalization Can Reduce Ecommerce Bounce Rates by 20-30%


Every day, an ecommerce store dies at the hands of a high bounce rate. And if consumers were buying their… Analysis + Analytics

QUIZ: Are You a Marketing Data Scientist?


In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

Telecom-Only = Disrupted

Forrester eCommerce

My theme at PTC’19 this week was that telecommunications and colocation companies who maintain a focus on their traditional value propositions will be fully disrupted by 2025.

How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

Retail TouchPoints

By Marco Nielsen, Stratix Retailers face a number of challenges when managing operations that stretch from the production line to the showroom floor.

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The Ultimate Snipcart Review: A Shopping Cart Tool for Developers Who Crave Flexibility

Ecommerce Platforms

WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019


Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty.

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Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

4 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads

Retail TouchPoints

By Declan Kennedy, StitcherAds The shopper’s experience is vastly different than it was 10 years ago. With multiple ways to shop, shoppers are finding products online and purchasing both online and in-store. As brick-and-mortar stores come under scrutiny from online shopping trends, the truth is that many shoppers appreciate going into a physical store. The immediacy of receiving items, the ability to try things on and the lack of shipping fees are just some of the benefits of in-store shopping.

Vision to frictionless reality: How Carnival created a smart city on the water


For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney’s MyMagic+.

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A Detailed 2Checkout Review: One of the Best Payment Gateways (2019)

Ecommerce Platforms

Searching for a payment gateway turns into a confusing battle to figure out which companies offer the best rates, which of them are helpful for processing payments in various countries and how the systems integrate with your own online store.

Cunning plans are in short supply in 2019 Brexit Britain

Forrester eCommerce

I expected (naively some may think) by now that with a withdrawal deal secured by the UK and the EU that I would be able to update my earlier report published last summer.

241: How My Blog Performed In 2018 – Year End Review

My Wife Quit Her Job

My wife just closed the books for 2018 and in this episode, I’m going to do a year end review for including all of the projects that I’m currently working on. What You’ll Learn. How to do a site audit for SEO. Where I’m speaking at in 2019. What’s new for 2019. My key takeaway for 2018. Other Resources And Books. GoBrandWin. Sellers Summit. Create A Profitable Online Store. 5 Minute Pitch. Sponsors.

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How to Build the Foundation for a Great Ecommerce Marketing Strategy


Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with. And for someone who’s just starting out, it can be overwhelming.

Sharetribe Review – Online Marketplace Website Builder

Ecommerce Platforms

If you're thinking of launching your own marketplace, you may have heard of Sharetribe. Now, if you're on the fence about parting with your hard earned cash for this software, you're in the right place. This review tells you everything you need to know- so, let's dive in!

The Three Customer Service Megatrends In 2019

Forrester eCommerce

As AI Eats Jobs, Agents Are More Valued Great customer service is not just about cutting costs or making operations more efficient. Instead, it’s a systematic reinvention of established technology, data, and operations — leveraging automation, data, and agents together to exploit each of their unique strengths. Trend 1: AI upends customer service operations. Automation and AI […]. customer service solutions customer service; AI

How This One Little Word Will Change Your Life


When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives.

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BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Inflow Insights

Late in 2017, one of our clients, Home Science Tools moved its website from Magento to BigCommerce. The move went well in almost every area. “We’re

Klaviyo Review – Email Marketing Platform For Ecommerce Businesses

Ecommerce Platforms

Email marketing happens to be one of the most useful and profitable methods of online marketing – a fact that few ecommerce store owners would not be aware of. Klaviyo is an email marketing app/service that I have reviewed in this article below.

NRF Big Show 2019 Impressions And Trends

Forrester eCommerce

Last weekend at the NRF Big Show 2019, I walked for miles back and forth across the crowded conference red carpet, meeting with several retailers, brands, and vendors to discuss the current and future state of commerce.


WHITEPAPER: The Marketer’s Guide to Developing Your Inner Data Scientist


When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these are still key characteristics of a successful marketer, there is a new, potentially unexpected qualification to add: data scientist. As ecommerce budgets tighten, organizations expect marketers to use data to answer tough questions like “Why we should do this?” ” and “What should we do next?”

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Without Narrative Control Amazing Offers Suffer

Rishi Rawat

First, a definition. Narrative Control: Making positive something that is or will be perceived as negative.

20 Apps To Supercharge Your BigCommerce Marketing

Ecommerce Platforms

If you run an online store using BigCommerce, you know that it is a great platform to get a pretty store up and running in no time.

Brands: Here Is The Size Of Your Digital Commerce Prize

Forrester eCommerce

Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize.

11 Best WordPress Ecommerce Plugins For An Amazing Store

eCommerce CEO

The number platforms to build an ecommerce store is mind numbing. When it comes to customizing and tuning to however you want, nothing beats a WordPress ecommerce site. It does take time to get it running; you can set up and start selling on BigCommerce or Shopify over a weekend.

Personalization vs. Customization in Email Marketing


Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. But do they really? There is a. The post Personalization vs. Customization in Email Marketing appeared first on Webbula.

Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon

CPC Strategy

Not long ago, doubt was cast on Walmart’s ability to ramp up its ecommerce game to fend off Amazon. However, in the last. Read More. The post Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

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