Sat.Dec 11, 2021 - Fri.Dec 17, 2021

5 Digital PR Strategies for eCommerce Businesses

Inflow Insights

When it comes to digital content and organic success, Google often claims “if you write it, the links and shares will come.”. But we all know that’s not quite true. Thought leadership and virality aren’t gained by passively throwing your content into the black hole of the internet.

Amazon Handmade – How To Sell Products You Create Yourself

My Wife Quit Her Job

If you are an artist or artisan and you craft your own products, Amazon Handmade is a lucrative way to sell your goods to millions of potential customers.

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Best Email Marketing Tools for WooCommerce

Ecommerce Platforms

Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term.

How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later

BigCommerce

Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And… General Ecommerce Tips BNPL Buy Now Pay Later Zip

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Roger Dooley: The pandemic made neuromarketing tools accessible to companies of all sizes

Omniconvert

Discover Roger Dooley’s advice for eCommerce stores that want to use neuromarketing tools for understanding customer behavior and experience. The post Roger Dooley: The pandemic made neuromarketing tools accessible to companies of all sizes appeared first on Omniconvert Ecommerce Growth Blog.

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More Trending

Transforming Digital Experience with Composable Commerce and Co-Innovation

GetElastic

Companies today compete and win through their digital experience. At Bounteous , we focus our efforts on co-innovation and transformative digital experiences to drive results for our clients. We elevate brand experiences through our technology partnerships and unparalleled platform expertise.

Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021

BigCommerce

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make… Make It Big b2b Make It Big 2021 MIB MIB 2021

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385: The Unusual Habits Of The Financially Free With CNBC Producer Allison Lau

My Wife Quit Her Job

Allison Lau and I met when she invited me to be a guest on CNBC’s hit YouTube series Make It. CNBC Make It is an interview based show about earning money, saving money, and spending money wisely.

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Sears owner plans to sell its corporate HQ

Retail Dive

The sale would be yet one more disposed asset in an ongoing fire sale by the shrinking retailer

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The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Best Ecommerce Website Builders in Australia: A Round-Up for 2022

Ecommerce Platforms

Australia is the 11th largest eCommerce market globally, with revenue from online businesses predicted to reach $32.3 billion by 2024. Suppose you're already one of those businesses, or you're considering dipping your toes in the waters of eCommerce.

Wix email pricing guide: Which plan is best?

Omnisend

Reading Time: 5 minutes. If you’ve ever watched anything on YouTube (seriously, anything ), you should know what Wix is. Legend has it that some people even play Wix ads to wake up their siblings in the morning.

The Age of ‘Pixel x Frame’: Social Experiential Design

Retail Touch

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept.

SKU'd: The best comedy writing of 2021 was retail's S-1s

Retail Dive

"We have a history of losses, and we may be unable to achieve or sustain profitability," was the refrain of companies filing to go public this year. Someone pass the popcorn

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Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

The Best Alternatives to Alibaba for 2022

Ecommerce Platforms

The best alternatives to Alibaba are definitely worth considering if you’re planning on running a dropshipping business. Although Alibaba is widely regarded one of the top contenders on the market, for its excellent variety and ease-of-use, it’s far from the only option.

How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Editor’s note: This blog was originally published in 2017. It has been updated for accuracy and modern practices. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Skreened was no different.

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4 Omnichannel Myths Keeping You From Success

Retail Touch

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business.

Nike, Etsy's mobile apps were 'climbers' this holiday season: report

Retail Dive

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, according to Digital Turbine

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The Best Help Desk Software for Shopify

Ecommerce Platforms

The best help desk for Shopify ensures Shopify merchants can give their customers fantastic service and support. With help desk software, you can track issue tickets and customer requests more effectively, assign tasks to team members based on their skills, and so much more.

3 Strategies to Increase Retail Customer Engagement

SheerID

Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement. Blog Posts

Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail Touch

Fred Segal has partnered with media tech holding company Subnation to launch Artcade, a dynamic retail experience featuring curated collectibles, limited product drops, an NFT gallery and a streaming studio. The collaboration will exist both on L.A.’s s Sunset Strip and in the Metaverse.

Gen Zers relied on buy now, pay later during the holidays. It's time to pay up.

Retail Dive

What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

TikTok Marketing for Ecommerce Store Owners

Ecommerce Platforms

TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users.

2021: A Year to Be Thankful

SheerID

Jake Weatherly, SheerID’s CEO, reflects on last year’s wins and shares a short company video featuring his colleagues' best holiday memories. Blog Posts

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B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide

Retail Touch

Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO of b8ta.

These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?

Retail Dive

While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Q4 2021 Ecommerce Brand Growth News

ROI Revolution

Published December 16, 2021. The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception.

SheerID Response To Log4j Vulnerability

SheerID

SheerID update on Log4J vulnerability from logging library made by the Apache that is used in countless applications across the world. Press Releases

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Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series

Retail Touch

Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a range of industries. The series, which will premier digitally on Jan. 10, 2022 and on the REVOLT channel on Jan.