Sat.Jun 25, 2022 - Fri.Jul 01, 2022

5 Types of Online Shoppers – what they need and how you convert them

Omniconvert

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type. The post 5 Types of Online Shoppers – what they need and how you convert them appeared first on Omniconvert Ecommerce Growth Blog.

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Automation in Ecommerce Marketing: 3 Trends You Can’t Ignore

BigCommerce

You can say a lot about the world of digital marketing, but you can’t say that it’s boring. There’s always… Omnichannel Strategies Automation bigcommerce Ecommerce ecommerce marketing marketing omnichannel SMS trends

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How to Optimize eCommerce Category Pages for SEO

Inflow Insights

Editor’s note: This article was originally published in 2017. It has been updated for accuracy and to reflect modern practices.

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8fig Review: Ecommerce Funding for the Modern Business

Ecommerce Platforms

Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business.

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.

411: From 0 To $140M Selling Boutique Clothing – The Story Of PinkLily With Tori Gerbig

My Wife Quit Her Job

Today I’m thrilled to have Tori Gerbig on the show. Tori runs a $140 million business selling clothing and boutique fashion over at PinkLily.com. What’s amazing about Tori’s story is that she grew up in a working-class family in Kentucky and started with nothing.

Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company.

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Virtual world shopping is not the metaverse: report

Retail Dive

Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now

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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail Touch

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service.

WeCanTrack Review – Everything You Need to Know

Ecommerce Platforms

As an affiliate marketer, you need a comprehensive way to track your ROI. This is the only way to know for sure that you’re making the most out of your campaigns.

UpSellit Awarded “Best Use of Data-Driven Marketing” at 2022 Rakuten Advertising Golden Link Awards

UpSellIt

UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! This is our second consecutive year accepting this award, and we’re honored to be recognized by Rakuten Advertising. About the Golden Link Awards.

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Amazon cancels, delays wave of warehouse plans as e-commerce demand cools

Retail Dive

Shifts in plans have affected at least 13 facilities, including locations in Texas, Florida, Louisiana, Tennessee and California, according to local news reports

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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail Touch

Ron Johnson, CEO and co-founder of Enjoy Technology. Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. His response: “Going to JCPenney.”

How to Leverage Customer Reviews To Win on the Digital Shelf | Salsify

Salsify

For brands and retailers, a single sale doesn’t equal success. Instead, it’s about building a customer base that’s willing to come back and purchase your products over and over again. Omnichannel Strategy Shopping Experiences Are Your Brand

How To Get A Loan To Open A Dispensary

Korona

Getting a loan to open a dispensary can be a bit tricky compared to starting other businesses. Traditional forms of financing, such as applying at well-known and established banks are currently largely out of the question due to federal cannabis laws.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Madison Reed names chief marketing, digital officers

Retail Dive

The company also appointed Michael Dubin, founder and former CEO of Dollar Shave Club, to its board

Bed Bath & Beyond Promotes Two Executives to Top Finance Positions

Retail Touch

One day after announcing the departure of CEO Mark Tritton , Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie Kim as SVP of Treasury and Investor Relations. Both appointments are effective immediately.

eCommerce Shopping Cart Checklist - What to Look For in a Checkout Experience

GetElastic

Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy.

How Do You Maintain Loyalty in a Cookieless World?

SheerID

Calling all marketers: now is the time to prepare for a cookieless world. Learn how to maintain loyalty without cookies. Blog Posts

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

How retailers are responding to the Roe v. Wade ruling

Retail Dive

Many retailers have spoken out in the wake of the decision to reiterate current benefits or add to their abortion coverage for employees

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See Wee Homes Opens Interior Décor Boutique to Support Charleston Community

Retail Touch

Real estate firm See Wee Homes has launched a home décor boutique storefront at a new realty location in North Charleston, S.C.

What is Product Merchandising?

GetElastic

Imagine you’re shopping for new kitchen appliances for a renovation. You’ve been browsing for months both online and in-store; you’ve even checked in with friends for recommendations on features.

Put Your Computer Vision Models In “The Matrix” With Synthetic Data

Forrester Digital Transformation

As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Enjoy Technology says it has a prospective buyer that would keep it alive

Retail Dive

Asurion, which insures and repairs consumer electronics, has emerged as lender, prospective buyer and future operator of the bankrupt Enjoy

Interior Design Platform Mercato Place Affords Greener Sampling Process

Retail Touch

Making the interior design sampling process more sustainable and simple, Mercato Place has introduced an online library that allows interiors professionals to choose the samples that are relevant to their specific needs.

7 Ways to Drive Retail Growth as Inflation Peaks in the US

IntelligenceNode

The ongoing Russia-Ukrain war, supply chain issues, surging demand, rising production costs, and the disruption caused by COVID-19 have all contributed to the inflation that has hit the US market. The post 7 Ways to Drive Retail Growth as Inflation Peaks in the US appeared first on Blog.

Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester Digital Transformation

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Self-checkout shipments could surpass 300K by 2027: report

Retail Dive

Cashless systems are growing in popularity, and retailers are testing new features like facial recognition

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Kohl’s Ends Sales Talks With FRG, Citing Uncertain Retail and Financial Environment

Retail Touch

Kohl’s is off the sales block following the end of talks with Franchise Group (FRG) , which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022.

Customer Lifecycle Marketing – personalised strategies for better conversions & longer retention.

Omniconvert

Discover Customer Lifecycle Marketing - how to use personalised strategies to acquire better customers and retain them longer. The post Customer Lifecycle Marketing – personalised strategies for better conversions & longer retention. appeared first on Omniconvert Ecommerce Growth Blog.

Lessons in B2B growth strategy that are literally out of this world 

Forrester Digital Transformation

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.