Sat.Aug 27, 2022 - Fri.Sep 02, 2022

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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.

Shopify 210
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How brands are collapsing the e-commerce purchasing funnel with augmented reality

RetailDive

Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.

eCommerce 145
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How To Develop Your Expansion Strategy | Salsify

Salsify

Modern consumers around the world no longer limit their shopping to retailers in their home countries. They're increasingly turning to international retail websites to find the best products that fit their needs and lifestyles.

Retail 111
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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. An investigation concluded the Tim Hortons mobile app secretly collected sensitive user geolocation data without consent even when the app wasn’t in use.

Mobile 122
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester eCommerce

Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

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Rules & Requirements For Selling Food & Drinks Online

Groove

In recent years, consumer comfort in ordering perishable goods has exponentially increased. As eCommerce becomes mainstream in this vertical, merchants have a unique opportunity to capitalize on increased demand. In this blog, we will be describing the rules and requirements that eCommerce merchants need to follow before sending their perishables items directly to their customers’ front doors.

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5 Returns KPIs That E-commerce Businesses Must Be Cognizant Of

lateshipment

E-commerce returns have greatly evolved over the years. Businesses initially saw returns as just a cost-center for their business and planned to save a few bucks by not offering returns to their customers. Then e-commerce retailers began realizing that customers preferred to shop with businesses that offered returns and considered returns inevitable and a necessary evil that encouraged future marketing communications.

eCommerce 130
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Meet The New Analyst Focusing On Master Data Management, Data Governance and Data Quality: Jayesh Chaurasia

Forrester eCommerce

Who am I? Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai where I earned my degree in mechanical engineering. Dancing on the high beats of Bollywood music rejuvenates me! I moved to the United States […].

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Setting Up Google Analytics Remarketing Audiences: A Guide

Store Growers

Last Updated on August 29, 2022. The importance of people that have been to your website before but didn’t buy shouldn’t be underestimated. After all, they were interested enough in what you offer at some point, so there might still be a chance of converting them. And Remarketing allows you to do exactly that. The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics.

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Best Fulfillment Center in Florida (Tampa)

Ecommerce Platforms

If you intend to ship ecommerce products to Florida, or anywhere in the Southwest region of the United States, it’s best to use a fulfillment center in Florida, or at least within the surrounding area. This way, you’re more likely to provide fast shipments to customers, and you don’t have to worry about expensive shipping rates when compared to shipping from further away.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. Despite this rapid growth rate, there are indications of a major credibility gap when it comes to influencers’ actual effectiveness. A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purcha

Consumer 126
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Three Key Areas For Sales Enablement To Focus On In 2023

Forrester eCommerce

Competencies, culture, and compensation — find out where you should invest your sales enablement budget in the year ahead with our new report, Planning Guide 2023: Sales Enablement.

Customer 369
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Ecommerce Video Tips, Tricks, and Best Practices | Salsify

Salsify

If, as people say, a picture is worth a thousand words, smart marketers should realize: A video could be worth millions.

eCommerce 126
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Everything You Need to Know About Writing Terms & Conditions for Your Shopify Store

Ecommerce Platforms

Shopify is one of the best ecommerce platforms in the world right now. More than 450 million buy from Shopify stores from around the globe, which is a testament to just how popular it is. Companies generally love using Shopify because it’s so easy to use. You can just sign up for Shopify, select any of the ready-made templates, and launch your ecommerce store within a couple of hours.

Shopify 197
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Carhartt Launches Grant Program Aimed at Diversifying Skilled Trades Workforce

Retail TouchPoints

Through its new For the Love of Labor program, workwear retailer Carhartt will award $175,000 in grants to four organizations committed to serving women and/or diversifying the skilled trade workforce. The retailer is committing all online sales made on Labor Day, Sept. 5, to programs supporting education, training and placing workers into meaningful skilled trade jobs.

Workshop 124
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Counting Down To Forrester’s Technology & Innovation APAC For 2022

Forrester eCommerce

Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before. But according to our research, most organizations have yet to unlock the full potential of technology. In fact, only 20% of organizations are currently […].

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Amazon offers sellers long-term inventory storage with new service

RetailDive

Amazon Warehousing & Distribution allows the company to capture more value from its fulfillment network, which has grappled with excess capacity this year.

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The Best Accounting Software for Shopify Users

Ecommerce Platforms

The best accounting software for Shopify allows business owners to simplify the tasks of managing cash flow and finances for their online stores. Today’s entrepreneurs are often reliant on a huge selection of different apps and tools in their day-to-day lives, from collaboration services to website builders and payment systems. The more you can bring your various tools together into the same environment, the more efficient your workflows become.

Shopify 192
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Reports: Amazon to Shut Down In-House Telehealth Service Following One Medical Acquisition

Retail TouchPoints

Amazon is planning to shutter its home-grown urgent and primary care offering, Amazon Care, following the July acquisition of the more advanced One Medical primary care business, multiple sources report. The news was announced in an internal memo to employees from Neil Lindsay, SVP of Amazon Health Services and Amazon Stores, according to GeekWire. In the letter, Lindsay said that after months of deliberation it was decided that Amazon Care was not “the right long-term solution for our enterpris

Customer 117
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Announcing The Forrester New Wave™: B2B Conversation Automation Solutions, Q3 2022

Forrester eCommerce

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce. The ability to automate conversational interactions using chatbots and virtual assistants (VAs) is one of many business requirements for organizations looking to […].

B2B 367
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UK small businesses squeezed by shrinking sales and unapproved debt

365 Retail

UK small businesses are navigating slowing sales growth, increasing payment waiting times and persistently soft jobs results, according to the latest data from Xero , the global small business platform. Xero’s Small Business Index is based on anonymised and aggregated data from hundreds of thousands of small businesses. In the UK, it fell to its lowest point (84 points) in July since February 2021.

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The Best Rewards Apps for Shopify Store Owners

Ecommerce Platforms

The best rewards apps for Shopify are an excellent way to improve engagement among customers, and boost your chances of repeat purchases. With rewards apps, you provide your consumers with points or bonuses every time they make a purchase or complete a certain action. Rewards apps allow you to implement different kinds of rewards based on customer behavior.

Shopify 183
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Retail's Next Frontier: Exploring and Proving the Value of A

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Home Depot Strengthens Store Networks to Support Hardware Refresh

Retail TouchPoints

The Home Depot began distributing 125,000 hdPhones to store associates in June 2022, but as with any piece of hardware, the multi-function devices are really only as good as the in-store networks supporting and connecting them. That’s a major reason the rollout coincided with a network refresh for the retailer’s U.S. and Canadian stores that is slated to be complete by late 2022 or early 2023.

Retail 113
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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester eCommerce

Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. How Did You Get Interested in Data and Analytics? Growing […].

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Four of the Best Ways to Improve Your Rankings on Google

Digital Doughnut

Everyone knows that the Google ranking system has a number of factors that influence your position on the list. Due to the frequency in which Google changes its requirements, there is always a new way for you to reach the top. .

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Amazon hits major setback in bid to overturn Staten Island union vote

RetailDive

An official with the National Labor Relations Board recommended the company’s objection to the voting process be rejected and the union certified.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.

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Boxed Helps Shoppers Recycle Home Products With Mail-In Program

Retail TouchPoints

Boxed has partnered with TerraCycle to enable customers to recycle packaging for any brand of home essentials and personal care products. The effort, which is sponsored by Procter & Gamble, lets users mail in waste using a prepaid shipping label available online. Once collected, the packaging is cleaned, separated by material composition and reduced to pellets that can be remolded to make new recycled products.

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B2B Sales Leaders: Balance Strategic And Tactical Investments In 2023

Forrester eCommerce

Experience from past economic slumps indicates that B2B sales leaders’ budget plans must balance essential strategic investments with “quick win” tactical investments.

B2B 365
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The Future of Entertainment: Beyond Netflix, Disney+, and Prime Video

Digital Doughnut

Long gone are the days consumers would endure 5 minutes of ads to watch for free; now there is a subscription for almost everything. With the fast-paced nature of the entertainment industry, marketers and advertisers must grow with it or fear being left behind as the consumer continues to change. By Dean Nagib, Commercial Director, UK at MiQ.

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Will inflation see a surge in supermarket loyalty schemes in the UK?

365 Retail

As Brits continue to face an inflation crisis with the cost-of-living continuing to surge, are supermarket loyalty schemes enough to retain customers? Cheetah Digital’s Jamshed Mughal, Global Head of Strategy, discusses. Are more customers likely to join loyalty schemes because of the cost-of-living crisis? According to pay.uk , most consumers have emerged from the pandemic with an unwavering sense of loyalty to the their favourite brands.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an